Ad Tracking Website

John Cale asked:


Every Internet marketer could benefit from better sales and promotional tracking. 

Given the rising prices for Google Adwords and other key word marketing venues, it

is imperative that every dollar be as wisely spent as possible.  Unfortunately,

most website owners do little or no analysis.

Simple Google tracking is a fine start in terms of visitor hits, identifying which

major sites those visitors are linking from and the time spent on a website by

each visitor.  However, the smart marketer will also want to learn whether

pay-per-click ads are cost effective at all and, if they are, which are working

best.

To modify a marketing and promotional plan properly, there are so many measures to

be considered.  You should know which tactics are the most productive in finding

and attracting qualified leads (i.e. highly interested prospects) which of your

promotional tools are better at converting those leads to prospects.

Among the other questions you should be asking yourself include, “Are your ads

performing as well or better than articles posted on submission sites?” and “Which

of my campaigns are working better than others?” 

The major problems most website owners face are related to a lack of such rich

data and the complexity involved in pulling together all the information that is

available.  Of course, there are tracking programs you can purchase but some do

not help pull sufficient types of data so analysis is more top-line than detailed

and, often, the resulting modifications made to a marketing program only skim the

surface.

ProTrack Manager is supposed to be 98% accurate and allows you to see which

traffic generation campaigns are actually working.  It also analyzes where sales

are coming from, calculates your return on investment and allows you to determine

which creative is pulling better than others are.  Importantly, the program

provides cost-per-click, per-sale and per-action data.

ProTrack Manager is especially well suited for affiliate marketers who have had to

rely solely on their Program’s stats tracking information for data.  (And,

unfortunately, those don’t help you understand where visitors and sales are coming

from.)  Until ProTrack Manager there was no way to use an ad tracker to cull this

type of data. 

This software also allows you to evaluate MLM programs simply since only one line

of code needs to be added.  Further, unlike some of it’s competitors, ProTrack

Manager doesn’t rely on collecting information from frames; it works with merchant

thank you pages instead so it captures more data and is, therefore, more accurate.

Other benefits of ProTrack Manager include use of shortened URLs so customers

won’t know they’re being tracked and the ability to track sales and actions on

remote, affiliate websites (no other tracking program purports to have this

feature).  Of course, ProTrack Manager uses cookies that are 100% compliant with

the latest privacy restrictions and there are no monthly fees.



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