Ad Tracking Website

Jason Nyback asked:




If you want to make money by selling advertising space on your website, you need to consider your options for selling the space. The marketplace usually seems to have more sellers than buyers – especially if you don’t know where to look for prospective customers. Finding advertisers that would be interested in renting space on your site can be a time consuming process, and those unfamiliar with going advertising rates and practices may be taken advantage of. Due to the hassle associated with brokering a site’s advertising space themselves, many people opt to join an ad network. 

An ad network is a business that joins buyers and sellers to help negotiate advertising arrangements. An ad network handles the majority of the transaction, and offers a number of services, including:

•    Finding prospective advertisers

•    Tracking profits

•    Monitoring/rotating ad placement on your site

•    Tracking click throughs and reporting statistics for the advertiser

While these services take much of the headache out of selling advertising space on your site, these features do come at a cost. The ad networks earn a sizeable percentage of all of your earnings from the site, which can dramatically reduce the amount of profit you actually gain. If you’re considering joining an ad network versus locating prospective advertisers yourself, consider which is more important to you, the extra time you save by hiring the ad network or the extra money you save by doing the work yourself. Dip a toe into the marketplace on your own and see what kind of offers you receive, then explore what different ad networks have to offer. If you do your homework, the best strategy for your site will become apparent.

ad tracking