How to Setup PPC Conversion Tracking on Google AdWords, Yahoo! Search Marketing, and MSN AdCenter
Alex Minnaar asked:
Conversion tracking is indispensable when it comes to constructing a thriving, profitable PPC campaign. Unfortunately, very few internet marketers really know how to set up conversion-tracking correctly. This article will explain to the reader how to successfully setup conversion tracking on the three major PPC ad networks – Google AdWords, Yahoo! Search Marketing, and MSN adCenter.
Setting Up Conversion Tracking With Google AdWords
When conducting a PPC campaign in Google AdWords, conversion-tracking is a tool that can be found in the “Campaign Management” tab. First you must create a new action (such as a sale or purchase or newsletter sign up or lead generation) then copy the code that AdWords provides you with and paste that code onto the page in which the completed conversion takes place (for example a thank you page). Now AdWords can determine how many of the hits that your website gets from AdWords ads result in successful conversions. This allows AdWords to be able to calculate the cost-per-conversion of your PPC ads – a very valuable statistic.
Setting Up Conversion Tracking With Yahoo! Search Marketing
With Yahoo! Search Marketing, the user has two conversion-tracking options – “Conversion Only” and “Full Analytics.” “Conversion Only” shows the user only the cost-per-conversion statistic whereas “Full Analytics” shows the user much more information. To set up either of these options, the user must click the “Administration” tab, then click the desired conversion tracking option, then click the desired “Revenue Value Setting”, then click activate. Yahoo! Search Marketing then provides the user with the tracking code which the user applies the same way as with Adwords above.
Setting Up Conversion Tracking With MSN adCenter
In order to set up conversion-tracking with MSN adCenter, the user must join Gatineau, MSN’s PPC advertising analytics package. Like the previous two ad networks, MSN adCenter provides the user with a tracking code that the user puts on the page in which a successful conversion is completed. This allows the user to only view cost-per-conversion data, but if the user places adCenter code on every page of his or her website, more data would become available.
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Conversion tracking is indispensable when it comes to constructing a thriving, profitable PPC campaign. Unfortunately, very few internet marketers really know how to set up conversion-tracking correctly. This article will explain to the reader how to successfully setup conversion tracking on the three major PPC ad networks – Google AdWords, Yahoo! Search Marketing, and MSN adCenter.
Setting Up Conversion Tracking With Google AdWords
When conducting a PPC campaign in Google AdWords, conversion-tracking is a tool that can be found in the “Campaign Management” tab. First you must create a new action (such as a sale or purchase or newsletter sign up or lead generation) then copy the code that AdWords provides you with and paste that code onto the page in which the completed conversion takes place (for example a thank you page). Now AdWords can determine how many of the hits that your website gets from AdWords ads result in successful conversions. This allows AdWords to be able to calculate the cost-per-conversion of your PPC ads – a very valuable statistic.
Setting Up Conversion Tracking With Yahoo! Search Marketing
With Yahoo! Search Marketing, the user has two conversion-tracking options – “Conversion Only” and “Full Analytics.” “Conversion Only” shows the user only the cost-per-conversion statistic whereas “Full Analytics” shows the user much more information. To set up either of these options, the user must click the “Administration” tab, then click the desired conversion tracking option, then click the desired “Revenue Value Setting”, then click activate. Yahoo! Search Marketing then provides the user with the tracking code which the user applies the same way as with Adwords above.
Setting Up Conversion Tracking With MSN adCenter
In order to set up conversion-tracking with MSN adCenter, the user must join Gatineau, MSN’s PPC advertising analytics package. Like the previous two ad networks, MSN adCenter provides the user with a tracking code that the user puts on the page in which a successful conversion is completed. This allows the user to only view cost-per-conversion data, but if the user places adCenter code on every page of his or her website, more data would become available.
Website content
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