Ad Tracking Website

Michael Helton asked:




If you’re like me, you welcome traffic to come to your website from any source but you would really want the traffic to be targeted to your specific product or service…especially if you’re paying for the traffic. So, in order for you to know where your traffic was coming from, you need a way to capture that information.

The major tool you need to do that is through ad tracking software. There are several tracking tools on the Internet. These trackers can supply you with enough valuable information, that after analyzing it, you should be able to tailor your ads for the source you’re advertising in. It’s very simple. All you do is ad a tracking code in the URL of the link to the website you want to track.

After you submit your ads with the special link and when people click on the link, the software will be able to compile that information which will not only tell you where the traffic came from, but one very important piece of information…if your ad was clicked on at all.

Here are some benefits of using ad tracking software.

1. You can set up as many different ad tracking codes as you want.
2. You can put the ad in several different places. The same ad that gets most of the clicks is the HOT spot. You may want to concentrate your advertising efforts in that ‘spot’ for a while.
3. You can split test your ad. This means that you can create different ads or headlines for the same product. The ad that gets the most clicks in this example is the ad you would want to use in other places. NOTE: You can save this ad, then modify it a little to use for marketing a different product.
4. You can test headlines.
5. You can test sales pages or OTO’s.
6. Test the ad in your AdWords campaign
7. Test a signature file
8. Test a forum post

The uses of a good ad tracking program is practically endless and is worth it’s cost in the advertising savings it will save you and the profits gained by applying your advertising efforts in all the right places with just the right copy.

Without applying an ad tracking program to all your advertising, you really don’t know where your traffic is coming from, how your ad copy is performing, or if you’re getting any clicks at all. You don’t know if they’re even interested in your product.

It makes sense that if you knew where your traffic was coming from, you would be striving to concentrate your advertising efforts and dollars in that area instead of some place that you’re not sure will give you the proper ROI.

Not all ad tracking programs are the same so it would be good for you to explore your options. When looking for ad tracking software, here are some things you might want to consider. You want a tracker that will;

1. Track your results in real time
2. Redirect links to expired affiliate programs
3. Win advertisers with tracking reports
4. Measure your readership
5. Not have to be installed on your server

No marketer should be doing any advertising, whether offline or online, without being able to compile stats that show the ads performance. That’s like leaving money on the table and throwing the rest of it away. Don’t do it the hard way.

ad tracking