Ad Tracking
January 21, 2011 | 
Author 
Shelley Lowery asked:
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you’re testing and tracking your strategies, you may be losing a great deal of time and money.
You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine what’s working and what’s not, but it will also enable you to focus your efforts on the strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no ‘set in stone’ strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.
Ad Tracking CGI Scripts
LnkinLite
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml
If you’re looking for a simple way to track clickthroughs, then LnkinLite may be your answer. This free script will enable you to easily keep track of the number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will track the number of clickthroughs and instantly redirect your visitors to your URL.
Willmaster’s ProLinkz
http://www.prolinkz.com/
This powerful script is a link creator, tracker, disguiser and manager all in one. It will enable you to create uniquely coded links that redirect to any URL you specify and count all hits and referrers.
Cost – $45.00
AdTrackZ
http://www.adtrackz.com/
This script will enable you to set up an entire ad tracking campaign including statistical reports for referring URLs, what browsers your visitors have installed, what operating systems your visitors are using and much more.
Cost – $47.00
Ad Tracking Services
LinkCounter
http://www.linkcounter.com
A free service that tracks the clickthrough rates of your links. In addition to tracking your links, LinkCounter hides the URL of the link destination. This will prevent users from removing or changing your affiliate ID when visiting an affiliate site through your link.
HyperTracker
http://www.hypertracker.com
The PRO version of HyperTracker contains a number of advanced features including: unlimited advertising campaigns, tracking of sales and actions, special scripts that let you promote your own website address in your campaigns and much more.
Cost – Starting at $10.95 mo. They also offer a free version.
Adminder
http://www.adminder.com
An online tracking system that will enable you to track an entire advertising campaign. It will enable you to see how many visitors were generated by each of your ads, keep track of sales that were generated by each ad and calculates the cost-per-click, cost-per-sale, and click-to-sale ratios for each ad.
Cost – $19.95 mo. (for a limited time)
Statcruncher
http://www.Statcruncher.com
Statcruncher tracks and reports exactly which ads, banners and links are producing results. They provide you with access to their powerful web-tracking system that will enable you to track your ad campaigns 24 hours a day in real time.
Cost – $49.00 yr.
If you’d rather not use any of the products and services listed above, you can use some alternative methods. Below are some example tracking methods you can use to track your response rates:
URL
You can track your ads simply by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code to the end of your web address. Your coded link will still open your web page. Your code should look something like this:
[http://www.yourdomain.com/?ad1]
The text after the question mark should identify a specific ad. You can code it however you’d like.
To view your results, you’ll need to look at your log files. Your code will be displayed within your log files beside your URL.
Email
You can track your email responses to specific ads by using the email subject. Select a specific word to be placed within the email subject for each ad. Although you can request that a certain word be placed within the email subject, many times it won’t be supplied. To avoid this problem, you can create a special email link that will automatically fill in the subject when clicked on. Your link should look something like this:
mailto:you@yourdomain.com?subject=ad1
Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you’ll also save yourself a great deal of time and money.
Kansieo.com
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you’re testing and tracking your strategies, you may be losing a great deal of time and money.
You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine what’s working and what’s not, but it will also enable you to focus your efforts on the strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no ‘set in stone’ strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.
Ad Tracking CGI Scripts
LnkinLite
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml
If you’re looking for a simple way to track clickthroughs, then LnkinLite may be your answer. This free script will enable you to easily keep track of the number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will track the number of clickthroughs and instantly redirect your visitors to your URL.
Willmaster’s ProLinkz
http://www.prolinkz.com/
This powerful script is a link creator, tracker, disguiser and manager all in one. It will enable you to create uniquely coded links that redirect to any URL you specify and count all hits and referrers.
Cost – $45.00
AdTrackZ
http://www.adtrackz.com/
This script will enable you to set up an entire ad tracking campaign including statistical reports for referring URLs, what browsers your visitors have installed, what operating systems your visitors are using and much more.
Cost – $47.00
Ad Tracking Services
LinkCounter
http://www.linkcounter.com
A free service that tracks the clickthrough rates of your links. In addition to tracking your links, LinkCounter hides the URL of the link destination. This will prevent users from removing or changing your affiliate ID when visiting an affiliate site through your link.
HyperTracker
http://www.hypertracker.com
The PRO version of HyperTracker contains a number of advanced features including: unlimited advertising campaigns, tracking of sales and actions, special scripts that let you promote your own website address in your campaigns and much more.
Cost – Starting at $10.95 mo. They also offer a free version.
Adminder
http://www.adminder.com
An online tracking system that will enable you to track an entire advertising campaign. It will enable you to see how many visitors were generated by each of your ads, keep track of sales that were generated by each ad and calculates the cost-per-click, cost-per-sale, and click-to-sale ratios for each ad.
Cost – $19.95 mo. (for a limited time)
Statcruncher
http://www.Statcruncher.com
Statcruncher tracks and reports exactly which ads, banners and links are producing results. They provide you with access to their powerful web-tracking system that will enable you to track your ad campaigns 24 hours a day in real time.
Cost – $49.00 yr.
If you’d rather not use any of the products and services listed above, you can use some alternative methods. Below are some example tracking methods you can use to track your response rates:
URL
You can track your ads simply by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code to the end of your web address. Your coded link will still open your web page. Your code should look something like this:
[http://www.yourdomain.com/?ad1]
The text after the question mark should identify a specific ad. You can code it however you’d like.
To view your results, you’ll need to look at your log files. Your code will be displayed within your log files beside your URL.
You can track your email responses to specific ads by using the email subject. Select a specific word to be placed within the email subject for each ad. Although you can request that a certain word be placed within the email subject, many times it won’t be supplied. To avoid this problem, you can create a special email link that will automatically fill in the subject when clicked on. Your link should look something like this:
mailto:you@yourdomain.com?subject=ad1
Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you’ll also save yourself a great deal of time and money.
Kansieo.com
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Igor Griffiths asked:
Affiliate marketing is a great online business that can earn you lot of money but it takes lots of determination, hard work and perseverance from the marketer. If you are not serious with your affiliate program, I am afraid you would not be able to succeed in it.
A solid base and foundation is necessary for any business and the same is the case of the affiliate marketing business. If you don’t establish a proper base you would not be able to succeed in any affiliate program, no matter how brilliant it is. The banners and links for decoration purposes are just not enough. An affiliate is required to use techniques that convince visitors to click on the links and the banners. Once they click them they will be taken to the company page from where they can make a purchase.
If your planning is extra ordinary nothing can stop your affiliate program from getting success. Choosing the correct product and enhancing your website with engaging banners and the right material are major keys to making things happen.
Now let us talk about ad tracking, ad tracking is a great software tool that allows a webmaster to monitor every click made by visitors through your referral funnel. Ad tracking software is not cheap so if your business is very small you can use online service providers instead of the software but if your business is doing well I recommend you make a purchase of dedicated ad tracking software.
The ad tracker allows you to manage offline advertisement and monitoring of the progress of your campaigns effectively. This tool is really useful for you if you have multiple affiliate accounts.
Decision making is important in every business and decisions should be based on facts and figures. Ad tracking allows you to generate traffic reports for your sales page that is personal to you. So the two things one should have in order to carry out a perfect online business are knowledge and an ad tracking software program. The initial steps of an affiliate marketing business are not easy but once you start making money you will be glad that you started the business. All your efforts will soon be returned back in the form of dollars, if you show full consistency and seriousness with your program.
Kansieo.com
Affiliate marketing is a great online business that can earn you lot of money but it takes lots of determination, hard work and perseverance from the marketer. If you are not serious with your affiliate program, I am afraid you would not be able to succeed in it.
A solid base and foundation is necessary for any business and the same is the case of the affiliate marketing business. If you don’t establish a proper base you would not be able to succeed in any affiliate program, no matter how brilliant it is. The banners and links for decoration purposes are just not enough. An affiliate is required to use techniques that convince visitors to click on the links and the banners. Once they click them they will be taken to the company page from where they can make a purchase.
If your planning is extra ordinary nothing can stop your affiliate program from getting success. Choosing the correct product and enhancing your website with engaging banners and the right material are major keys to making things happen.
Now let us talk about ad tracking, ad tracking is a great software tool that allows a webmaster to monitor every click made by visitors through your referral funnel. Ad tracking software is not cheap so if your business is very small you can use online service providers instead of the software but if your business is doing well I recommend you make a purchase of dedicated ad tracking software.
The ad tracker allows you to manage offline advertisement and monitoring of the progress of your campaigns effectively. This tool is really useful for you if you have multiple affiliate accounts.
Decision making is important in every business and decisions should be based on facts and figures. Ad tracking allows you to generate traffic reports for your sales page that is personal to you. So the two things one should have in order to carry out a perfect online business are knowledge and an ad tracking software program. The initial steps of an affiliate marketing business are not easy but once you start making money you will be glad that you started the business. All your efforts will soon be returned back in the form of dollars, if you show full consistency and seriousness with your program.
Kansieo.com
Lacey Meyers asked:
Harvey Segal is probably best known for his product and ebook Guru Magic. However, he is an established guru himself in the technique of niche marketing. Harvey Segal is also the owner of multiple portals that promote his products. His main sites are ad-tracking and supertip sites.
About Harvey Segal’s Sites
Harvey offers people seeking work at home opportunities through their own online business, a chance to make it in the cyber world of business. In order to do this he has set up two sites and offers people the opportunity to join as affiliates to the various programs. The site Supertips also has some great internet marketing strategies that can be customized to fit all online business products and services. Ad-tracking is a site that allows affiliates to track their online advertisements and the performance of their publishing programs.
If you search some of his accomplishments you will find Harvey Segal’s 101 Super Tips Internet Marketing Course. It was sold out almost as soon as it hit the web. He has come a long way in the work at home online businesses. He has created winning affiliate programs for people who would like to make lots of cash online.
Mr. Segal’s ebook is his latest venture. This is a rich compilation of internet marketing strategies and thought processes of many a successful and very famous internet marketing business men. Before this, he had written and published an ebook titled ‘The Super Tips Book On Internet Marketing’. This was another book that sold off cyber store shelves like hot cakes.
If you have heard of Clickbank, you must know that he is one of the greatest experts in this area. He has a clickbankguide site that tells all about the Click bank program. Such is the heights of success that he has achieved, that rather than going to the official site, people flock to his clickbank forum called clickbanksuccessforum, to get the latest information on how to make money online using clickbank.
Caffeinated Content – Members-Only Content for WordPress
Harvey Segal is probably best known for his product and ebook Guru Magic. However, he is an established guru himself in the technique of niche marketing. Harvey Segal is also the owner of multiple portals that promote his products. His main sites are ad-tracking and supertip sites.
About Harvey Segal’s Sites
Harvey offers people seeking work at home opportunities through their own online business, a chance to make it in the cyber world of business. In order to do this he has set up two sites and offers people the opportunity to join as affiliates to the various programs. The site Supertips also has some great internet marketing strategies that can be customized to fit all online business products and services. Ad-tracking is a site that allows affiliates to track their online advertisements and the performance of their publishing programs.
If you search some of his accomplishments you will find Harvey Segal’s 101 Super Tips Internet Marketing Course. It was sold out almost as soon as it hit the web. He has come a long way in the work at home online businesses. He has created winning affiliate programs for people who would like to make lots of cash online.
Mr. Segal’s ebook is his latest venture. This is a rich compilation of internet marketing strategies and thought processes of many a successful and very famous internet marketing business men. Before this, he had written and published an ebook titled ‘The Super Tips Book On Internet Marketing’. This was another book that sold off cyber store shelves like hot cakes.
If you have heard of Clickbank, you must know that he is one of the greatest experts in this area. He has a clickbankguide site that tells all about the Click bank program. Such is the heights of success that he has achieved, that rather than going to the official site, people flock to his clickbank forum called clickbanksuccessforum, to get the latest information on how to make money online using clickbank.
Caffeinated Content – Members-Only Content for WordPress
Sean W Supplee asked:
1. Ad Tracking – Using it to Test Your Results Most advertising services, such as Google AdWords, permit you to track your ads. You can see how many click-throughs you receive; and you can split-test two ads with slightly different wording. Tracking your results will allow you to compare two approaches, so you can determine which works best.
2. Adding Articles to Directories One good way to generate traffic for your site is to write articles and then submit them to directories. This will not only get your site a one-way backlink that will improve your search engine position rankings, but it will also generate some direct, click-through traffic.
3. Adding Your Blog to RSS Feed Directories Another good way to generate traffic for your blog is to list your RSS feed in directories. This will have a similar effect as adding your articles to directories.
4. Adding Your Site to Link Directories Another good way to get inbound links pointed at your site is to submit it to directories. When you do this, remember to include a description of your site that links keywords that you are optimizing for. This text will surround your link; and will improve your search engine rankings for these keywords.
5. Adopt a Strategy Many Internet marketers go into a new business venture without first spending the time to create a strategy. This is usually a big mistake. Without creating a strategy that specifies what you should do in various situations, you may find yourself lost; and prone to ad hoc and inconsistent decision-making.
6. AdWords – A Trick That Can Boost Your Click-Through Rate If you want to improve your AdWords click-through-rate, you should use the base keyword from your keyword list in your headline. When people search for a keyword on your list, it will pull up your ad with the keyword bolded in the headline. This will attract searchers to your ad, increasing the chance that they will click on it.
7. AdWords – Tracking Your End Results is Crucial In addition to tracking your ad click-through rates, you will also want to check how your ad results translate into sales. You can do this by sending traffic from different campaigns to different landing pages. This will allow you to do determine whether certain ads are generating higher-quality traffic.
8. AdWords – Using the Right Headline Could Change Your Campaign After you begin tracking your results, you will want to start varying your AdWords headlines. You can then test how well each different headline performs; and then select the best for your campaign. Remember to only make small changes at a time.
9. Affiliates Can Make or Break a Business One of the best ways to grow your business rapidly is to find affiliates. Affiliates can act as an extension of you by marketing your product in places and in ways that you could not think of yourself.
10. Affiliate Managers May be Necessary Once you have grown your affiliate program substantially, it will begin to take up an increasingly larger share of the amount of time you spend on your business. Beyond a certain point, it will be a good idea to consider hiring an affiliate manager to do this work for you. This will free up your time, so that you can spend it doing other, more productive things.
11. Affiliate Marketing Software – Using it to Save Time In the past, affiliate marketing was much harder than it is today. Today, you can take advantage of a variety of different software programs to automate tasks for your program. This includes things such as creating ids, tracking sales, and making payments. This can save you a great deal of time and money.
12. Affiliate Products Can Supplement Your Product Sales Some of the most successful Internet marketers mix revenue streams. Not only do they sell their own products, but they also sell other business’s products as an affiliate. If you want to maximize your own profits, you should consider selling high-quality products as an affiliate.
13. Attitude is Important It may sound like a silly piece of advice, but attitude is truly important when it comes to Internet marketing. As you grow your business, you will find yourself encouraging more and more challenges. If your attitude is good, you’ll stick with your choices and find the courage to get through them; if not, you’ll find yourself quickly folding.
Create a video blog
1. Ad Tracking – Using it to Test Your Results Most advertising services, such as Google AdWords, permit you to track your ads. You can see how many click-throughs you receive; and you can split-test two ads with slightly different wording. Tracking your results will allow you to compare two approaches, so you can determine which works best.
2. Adding Articles to Directories One good way to generate traffic for your site is to write articles and then submit them to directories. This will not only get your site a one-way backlink that will improve your search engine position rankings, but it will also generate some direct, click-through traffic.
3. Adding Your Blog to RSS Feed Directories Another good way to generate traffic for your blog is to list your RSS feed in directories. This will have a similar effect as adding your articles to directories.
4. Adding Your Site to Link Directories Another good way to get inbound links pointed at your site is to submit it to directories. When you do this, remember to include a description of your site that links keywords that you are optimizing for. This text will surround your link; and will improve your search engine rankings for these keywords.
5. Adopt a Strategy Many Internet marketers go into a new business venture without first spending the time to create a strategy. This is usually a big mistake. Without creating a strategy that specifies what you should do in various situations, you may find yourself lost; and prone to ad hoc and inconsistent decision-making.
6. AdWords – A Trick That Can Boost Your Click-Through Rate If you want to improve your AdWords click-through-rate, you should use the base keyword from your keyword list in your headline. When people search for a keyword on your list, it will pull up your ad with the keyword bolded in the headline. This will attract searchers to your ad, increasing the chance that they will click on it.
7. AdWords – Tracking Your End Results is Crucial In addition to tracking your ad click-through rates, you will also want to check how your ad results translate into sales. You can do this by sending traffic from different campaigns to different landing pages. This will allow you to do determine whether certain ads are generating higher-quality traffic.
8. AdWords – Using the Right Headline Could Change Your Campaign After you begin tracking your results, you will want to start varying your AdWords headlines. You can then test how well each different headline performs; and then select the best for your campaign. Remember to only make small changes at a time.
9. Affiliates Can Make or Break a Business One of the best ways to grow your business rapidly is to find affiliates. Affiliates can act as an extension of you by marketing your product in places and in ways that you could not think of yourself.
10. Affiliate Managers May be Necessary Once you have grown your affiliate program substantially, it will begin to take up an increasingly larger share of the amount of time you spend on your business. Beyond a certain point, it will be a good idea to consider hiring an affiliate manager to do this work for you. This will free up your time, so that you can spend it doing other, more productive things.
11. Affiliate Marketing Software – Using it to Save Time In the past, affiliate marketing was much harder than it is today. Today, you can take advantage of a variety of different software programs to automate tasks for your program. This includes things such as creating ids, tracking sales, and making payments. This can save you a great deal of time and money.
12. Affiliate Products Can Supplement Your Product Sales Some of the most successful Internet marketers mix revenue streams. Not only do they sell their own products, but they also sell other business’s products as an affiliate. If you want to maximize your own profits, you should consider selling high-quality products as an affiliate.
13. Attitude is Important It may sound like a silly piece of advice, but attitude is truly important when it comes to Internet marketing. As you grow your business, you will find yourself encouraging more and more challenges. If your attitude is good, you’ll stick with your choices and find the courage to get through them; if not, you’ll find yourself quickly folding.
Create a video blog
Michael Mize Russell asked:
AdWords management is incomplete without tracking the performance of AdWords marketing campaign launched by you. Find out information about how to keep track of the AdWords performance for clean AdWords management.
Investing in AdWords marketing campaign is one of the best strategies to expose your website to targeted audiences. However, it is important to manage the AdWords campaign and one of the important aspects of AdWords management is to keep the track of AdWords performance in different possible ways. By opting for various AdWords performance tracking methods, one can add value to AdWords management for bringing in right modifications. Here are few tips to help you in this direction.
Conversion Tracking
Google offers a free AdWords performance measurement tool in the form of conversion tracking. In a general sense, conversion tracking refers to the number of customers an ad brings for the business. One can learn to monitor the conversion tracking during the AdWords training program. By keeping track of the number of conversions, one can give higher priority to the ads that have been capable of adding good number of customers to the business.
Keywords Tracking
Keywords play significant role in enhancing the success rate of AdWords marketing campaigns. As it is important to target different keywords and phrases, it is equally important to track the performance of each keyword. By evaluating the performance of each keyword, you can make more use of those keywords that have been repeatedly used by the customers to visit your website and make a purchase.
Views Per Important Pages
Keep track of the pages of your website that are more frequently visited by the visitors through AdWords campaigns than other pages. This will help you to make the regularly visited pages more useful for the visitors. At the same time, this will help you to improve other pages of the website so that they can also be made more visible through AdWords ads.
Some Other Useful Tips
You can also create and track the pages like ‘Thanks for your purchase’ and ‘Thanks for contacting us’ to keep track of how many visitors contacted you through AdWords ads.
An AdWords tracking page can also be created for the users who sign-up with your websites or the newsletter subscription service.
By following above-mentioned AdWords tracking methods, one can actually keep track of the most important entity and that is returns on investment in AdWords.
Kansieo.com
AdWords management is incomplete without tracking the performance of AdWords marketing campaign launched by you. Find out information about how to keep track of the AdWords performance for clean AdWords management.
Investing in AdWords marketing campaign is one of the best strategies to expose your website to targeted audiences. However, it is important to manage the AdWords campaign and one of the important aspects of AdWords management is to keep the track of AdWords performance in different possible ways. By opting for various AdWords performance tracking methods, one can add value to AdWords management for bringing in right modifications. Here are few tips to help you in this direction.
Conversion Tracking
Google offers a free AdWords performance measurement tool in the form of conversion tracking. In a general sense, conversion tracking refers to the number of customers an ad brings for the business. One can learn to monitor the conversion tracking during the AdWords training program. By keeping track of the number of conversions, one can give higher priority to the ads that have been capable of adding good number of customers to the business.
Keywords Tracking
Keywords play significant role in enhancing the success rate of AdWords marketing campaigns. As it is important to target different keywords and phrases, it is equally important to track the performance of each keyword. By evaluating the performance of each keyword, you can make more use of those keywords that have been repeatedly used by the customers to visit your website and make a purchase.
Views Per Important Pages
Keep track of the pages of your website that are more frequently visited by the visitors through AdWords campaigns than other pages. This will help you to make the regularly visited pages more useful for the visitors. At the same time, this will help you to improve other pages of the website so that they can also be made more visible through AdWords ads.
Some Other Useful Tips
You can also create and track the pages like ‘Thanks for your purchase’ and ‘Thanks for contacting us’ to keep track of how many visitors contacted you through AdWords ads.
An AdWords tracking page can also be created for the users who sign-up with your websites or the newsletter subscription service.
By following above-mentioned AdWords tracking methods, one can actually keep track of the most important entity and that is returns on investment in AdWords.
Kansieo.com