Archive for February, 2008

PostHeaderIcon Ad Server Solutions Enterprise Ad Management and Affiliate Software

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ad tracking
Ad Server Solutions asked:


Ad Server Solutions http://www.adserversolutions.com has released Enterprise versions of its ad management, ad network, banner exchange, affiliate software and affiliate network software for Windows, Linux and Unix servers. Api’s, source codes, installation services and programming services are available. Hosted solutions are also available for all of our solutions through our sister site Ad Serving Solutions http://www.adservingsolutions.com

This next generation Enterprise platform has been completed from ground up over the last year. Substantial enhancements of our core technology and innovation have also been updated and overhauled. We provide turn key solutions from start to finish which allow you to personally start making money today easily and affordable. If you run a website you must monetize revenue by generating traffic and selling ad space, which are done through ad management and affiliate program solutions.

This release is a major update that enhances our products on many levels. This version includes many customer requested enhancements. Enterprise versions deliver a much more scalable platform that gives the customer the power to maximize revenue, streamline processes, and lower operating costs. The enhanced capabilities provide a robust and scalable architecture designed for performance and reliability. Multi server deployment, connection pooling, load balancing, unique statistic logic, remote concepts, memory based queue and server clustering are just a few of the many enhancements in the Enterprise versions.

Enterprise versions add the tools necessary to manage, integrate and track large scale web sites using ad management and affiliate management programs. Customers love the flexibility in managing affiliates, advertisers, real time sales, tracking and commissions reporting together with integrated email management for communications. Our goal has always been to provide our customers flexible tools to manage their advertising and affiliate relationships in a manner unique to their business model.

Internet advertising is quickly becoming the most common method of marketing. As this shift to marketing online continues, website owners will continue to seek methods to monetize their revenue. Ad Server Solutions Enterprise versions were developed to be highly scalable to provide web site owners a wide variety of tools to inventory, manage, distribute, buy and sell content targeted advertising, contextual advertising and 3rd party ad network advertising on their own. Publishers will be able to create their own niche advertising networks and affiliate networks with revenue sharing agreements that meet both the network’s needs, and those of their publishers and advertisers.

Ad Server Solutions Advertising Integration Opportunities: From websites, blogs, xml feeds, mobile, podcasts to social media and everything in between. Do you have widgets, applications, videos, games or other media driven opportunities you would like to generate ad revenue from? We can work with you to incorporate the ability to serve ads to these mediums using our solutions so you can start generating advertising revenue. Transform applications into hard working revenue generators today.





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PostHeaderIcon Ad Tracking Is Essential To Run A Successful Online Business

ad tracking
Tom Williamsen asked:


Advertisement is a form of promotion of a good, product or service. In order to promote the product various advertisement campaigns are undertaken. It is very essential to know the impact of an ad upon the audience to assess its productivity. There are many software that assist the internet marketers in the whole process of ad appraisal. Ad tracking software is the single software which makes this whole process easy for an advertiser.

Ad tracking software has modified the concept of internet marketing. This is considered as an important device in tracking the sources that generate sales for you. Well, doing this is important for the success of your business. You are required to know the gateway through which the visitor has come to your site. With the help of this software you will be able to locate the entry of the visitor to your site. It is important to know whether the visitors are coming from search engine advertising campaigns or ads in the other ezines or via promotional email campaigns.

Whenever an ad campaign is undertaken it is very essential to know its results. You can use ad tracking software to know if your ad is effective or not. This software helps you to calculate the returns on per click of your pay per click listings. You can see if your ad is working or not.

The software tracks the customer behavior and gives you the result. You can know which type of advertisements attracts more customers. You can incorporate these changes and re-launch your campaign accordingly. This will generate more results for your next campaign.

In order to get maximum benefit from an ad you will have to follow some basic rules. You must use the right format to design your ad. The next step is the proper placement. Display it in a prominent place so that your ad gets maximum results. The contents of your advertisement must consist of the right as well as valuable keywords. This will lead to more traffic generation to your site through the ad.

An Ad Tracking Software is a software which can give the ratio of profitability of your marketing ad campaigns such as all the click listings, pop ups, e-books, affiliates, newsletters, reciprocal links, banner and articles to your business. They can also track the off line ads. Many software affiliate providers manufacture these ads tracking software.

Always use ad tracking as it enables you to check the entire online ad campaign, right from the beginning to the end. This is a wide concept that unfolds various aspects of business strategy such as marketing strategy, campaign planning, method and medium employed for carrying out the process and the ultimate end result of your ad campaign.



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PostHeaderIcon Reasons Why you Should be Tracking your Ads!

ad tracking
Craig Raphael asked:


Top 4 Reasons Why You Should Track Your Advertising

by Craig Raphael

Ad tracking is one of the many ingredients necessary for any business to prosper online!

1. Because you can!

Alot of people always ask me….”Why do you track your ads?” The answer is an easy one. BECAUSE YOU CAN! The internet gives you the ability to track your ads real easily. In the “offline” world , it is not as easy to track your ads unless you run them seperately but with the internet , you can track your results from beginning to end! There are free trackers for those of you that can’t fit ad tracking into your budget…this supports me

all the more! Since it won’t cost you anything , you better be tracking your ads!

2. Because it only makes sense!

For those of you that are new to tracking and/or it’s reasoning , let me express the urgency involved. If you are going to spend xxx amount of dollars on an ad and run it for a month for instance , wouldn’t you like the ability to track that ad so that if it wasn’t working , you can modify OR quit spending money on something that isn’t working? Of course you would! That is what tracking is all about. Make tracking just a part of your routine basically. I check my emails and respond as necessary and then I check my trackers to see how my ads are doing! It is that easy!

3. Because you will never be a “Pro” if you don’t!

You will hear it from me and any other marketer that knows what they are talking about. Tracking your ads is a must for anyone that is serious about their business! You can’t improve on your

numbers if you don’t know what your numbers are. Imagine the NFL for a second and what if they didn’t track their stats? They do it so that they know which players are better than others and

consequently , how much money that player deserves. Same principle here….you track your ads , the ones that do the best , you do again and get better results!

4. Because your numbers speak the truth!

Tracking your ads is like tracking the stats of an NFL player like I mentioned earlier. If you don’t track your numbers , you won’t know what strong points you have or weak points you have.

Your numbers are ALL that you can go by so you NEED to track them. If you can track and figure out that you get more sales/subscribers for $50 in THIS particular ezine ad versus your Pay Per Click advertising…then you would obviously want

to spend your $50 in the ezine. That’s the beauty of tracking your ads….it gives you the cold hard facts numerically so you don’t have to guess or spend your money unwisely any longer than

necessary!

As you can see , ad tracking is a MUST! If you need to or are going to cut costs somewhere in your budget , DO NOT make this a place you slack in! You might as well throw your money down the

drain in that case. Smart advertisers track their

ads…..period!

Craig Raphael is the owner/operater/webmaster of EsourceInfo.com , which is becoming one of the premier places for marketers and entrepreneurs to resort to when it comes to starting a business

or enhancing their current business. Having studying marketing for years , Craig decided to write an ebook devoted to “newbies”

at a more than affordable price. Check it out as soon as possible. If you are a newbie or seasoned , Craig can help you!

http://www.esourceinfo.com

Copyright 2007 Craig Raphael. Please feel free to pass this

article on to your friends, or use it in your ezine or

newsletter. It’s a shareware article.



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PostHeaderIcon How You Can Benefit From An Ad Tracking Software

ad tracking
Tom Williamsen asked:


Owning and operating a business of any size can cost quite a bit of money and if the business is not run efficiently, could end up costing the business owner a lot of un-necessary money and time.

One area of a business where people find that they are spending a lot of time on money on is their advertising costs. Anyone who owns a business can tell you that advertising your business is one of the most important things you need to do to get your business known to the community.

But unfortunately a lot of times business owners waste a lot of money on ineffective advertising campaigns because they are not aware of what is working and what is not. This is where some ad tracking software comes in extremely handy.

Any business owner that is involved with multiple ad campaigns can tell you what a headache it can be when trying to track where their advertising dollars are being spent and if their advertising dollars are being spent in the most effective way. Advertising is a great method to get your business known, but if your targeting the wrong people then all you advertising dollars would be going to waste.

This is exactly why you would need to invest in some type of ad tracking software. This software can give you exact details on where your money is being spent and if you are directing your advertising dollars in the right areas.

By purchasing and installing ad-tracking software you could track several different ad campaigns simultaneously. You would be able to see the return of your investment on any ad campaign and be able to make any decisions you need to.

From a click of your mouse, you will be able to accurately see where the advertising dollars are being spent and from where your sales or customers are coming from.

This is extremely important to any business owner, as any ad campaign that does not produce sales or customers is a major drain on any ad campaign budget.

By determining which campaigns are working the best for your company, you could then revise your marketing efforts and direct more of your advertising dollars to the campaigns that are working the best for you.

To check all this information manually would take up hundreds of man house, which could cost your business more money in the end. So, by using ad-tracking software, not only do you have the potential to save a lot of cash in advertising efforts, but you can also save valuable money by utilizing your employees in a more effective manner.

Although some people will argue that an ad tracking software will cost you extra money, there is also the argument that ad tracking software can save you money. Once you have the system in place and up and running, you will be able to see on which campaigns that you are wasting your money. By eliminating this waste, you would have actually paid for the software.



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PostHeaderIcon Using an Ad Tracker is Key to the Affiliate Marketer

ad tracking
Online Marketing Guru asked:


There’s a lot of money in affiliate marketing. This is true, however, only to those are seriously and zealously working on his affiliate program. Success in affiliate marketing varies in every individual affiliate and for the most part, it depends on his will and perseverance. No matter how good an affiliate program is, it will not prosper if the affiliate marketer does not pay the price of hard work. One must exert extra effort especially on the aspect of promotion. Nothing will happen if the links or banners would just lie idle in a web page, an affiliate must be able to convince the visitor to click it and proceed to the business site to buy the products. No click-throughs means no income for an affiliate marketer.

You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep. You must have a good web site to begin with. It must have good promotional and informative contents, pleasing design, inviting banner ads and all other important elements in an affiliate marketer’s web site. It would be great if you have exhausted other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords. You just have to go online once in a while to check your site and update it and to watch over the development of your marketing program. Does this sound so easy?

It can be this easy if you have planned your affiliate program well and have taken all the steps towards success carefully and diligently. Now, there’s a tool you can use to help you go through the program with ease and confidence, the Ad Tracker. For many experienced and successful affiliate marketers, the Ad Tracker is a key to a successful affiliate marketing program.

What precisely is an ad tracker? It is a marketing tracking software or program that allows you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you. With the ad tracker, you can keep an eye on the progress of your marketing campaigns even offline. This tool or program is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, Ezines, forums, several web sites, surveys and various ad service providers.

Of course, you don’t want all your efforts to be put to waste so you want to make sure you are getting paid for your hard work. Likewise, you want to make sure every dollar or cent you disburse in your advertising campaigns is wisely spent. With the help of the ad tracker, you will know accurately how many and which of your links where clicked on, how many clicked on your links, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, how many products were purchased, which of your banner ads or links brought the most leads and sales and many other pertinent facts and figures you need.

Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. This would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.

Every decision and plan you make must be well grounded on facts. That decision or plan of action may not be the best, but it is something not to regret about when you had valid reasons for coming up with such decision or plan. You cannot just decide to terminate your affiliate program, just because you don’t earn big in an instant.

If you are serious with affiliate marketing, again and again, keep in mind that your success lies mainly on promotion and your hard work. If you don’t seem lucky enough to convince many of your site users to buy the products, don’t be disheartened and jump into a conclusion that your affiliate program is a failure. If it works for others, it could work for you, too. Know whether your advertising techniques are effective or not, which works best for your program and which doesn’t. Get an ad tracker to help you know all these and you’d surely be on the right track towards success!



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