Archive for March, 2008
Are You Tracking Your Advertising Investments?
Brandi Cummings asked:
Would you trust a financial advisor that was not able to track your investments and tell you which ones were doing well and which ones should be reconsidered? I bet you wouldn’t. But I would also bet that there are a lot of real estate agents out there that are doing the same thing with their own money. Every piece of advertising and marketing that is sent out, posted and published is an investment. It’s an investment in your business, an investment towards future profits. So why would you run ad campaigns and not be able to track which ones are doing well for you and which ones should be reconsidered?
Real estate advertising takes a multi – medium approach. Most agents will advertise in newspapers, Homes magazines, with postcards, property signs, etc. One way to see which advertising is generating the most response is to track the number of calls coming in from those ads. You could keep a tally by asking every person that calls you what ad they are calling from. However, this approach has draw backs. First of all, it disrupts the natural flow of any conversation and rapport that you are trying to establish with the caller. Secondly, most people won’t remember where they saw the ad or picked up your number so the information may not be reliable.
A much easier and dependable way to track your advertising dollars is to have the tracking be automated. This can be accomplished with a phone number with multiple extensions that can be applied to each ad. Here is an example. Say you are advertising a property on 123 Elm Street. To get maximum exposure for the listing you are going all out and posting an ad in the newspaper, having postcards printed, you are highlighting the property on your website, having full color brochures available at the location and providing a toll free number on your sign rider for people to get information.
With an ad tracking toll free number, each of these ads can have a different extension yet the same information about the property on 123 Elm Street will be in each one. This makes figuring out which ads are good investments a no-brainer. Ad tracking toll free number systems will generate reports for you daily, weekly, monthly, etc. This allows you to concentrate on the leads coming in while the system gathers the data and puts it together for you to evaluate your advertising investments.
To get the widest possible exposure for advertising and property listings, it is often necessary for real estate agents to throw a wide net. This is a good strategy if you can then streamline and focus your advertising on what works the best. You wouldn’t trust your money with a financial advisor who couldn’t track your investments. Why would you do the same thing with your advertising dollars?
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Would you trust a financial advisor that was not able to track your investments and tell you which ones were doing well and which ones should be reconsidered? I bet you wouldn’t. But I would also bet that there are a lot of real estate agents out there that are doing the same thing with their own money. Every piece of advertising and marketing that is sent out, posted and published is an investment. It’s an investment in your business, an investment towards future profits. So why would you run ad campaigns and not be able to track which ones are doing well for you and which ones should be reconsidered?
Real estate advertising takes a multi – medium approach. Most agents will advertise in newspapers, Homes magazines, with postcards, property signs, etc. One way to see which advertising is generating the most response is to track the number of calls coming in from those ads. You could keep a tally by asking every person that calls you what ad they are calling from. However, this approach has draw backs. First of all, it disrupts the natural flow of any conversation and rapport that you are trying to establish with the caller. Secondly, most people won’t remember where they saw the ad or picked up your number so the information may not be reliable.
A much easier and dependable way to track your advertising dollars is to have the tracking be automated. This can be accomplished with a phone number with multiple extensions that can be applied to each ad. Here is an example. Say you are advertising a property on 123 Elm Street. To get maximum exposure for the listing you are going all out and posting an ad in the newspaper, having postcards printed, you are highlighting the property on your website, having full color brochures available at the location and providing a toll free number on your sign rider for people to get information.
With an ad tracking toll free number, each of these ads can have a different extension yet the same information about the property on 123 Elm Street will be in each one. This makes figuring out which ads are good investments a no-brainer. Ad tracking toll free number systems will generate reports for you daily, weekly, monthly, etc. This allows you to concentrate on the leads coming in while the system gathers the data and puts it together for you to evaluate your advertising investments.
To get the widest possible exposure for advertising and property listings, it is often necessary for real estate agents to throw a wide net. This is a good strategy if you can then streamline and focus your advertising on what works the best. You wouldn’t trust your money with a financial advisor who couldn’t track your investments. Why would you do the same thing with your advertising dollars?
Website content
An Overview of the Hottest MLM Classified Ads Sites
Brian Garvin asked:
When looking for a way to advertise your direct selling business in order to get both recruits and customers, you may actually want to consider running MLM classified ads. There are numerous websites available that offer classified ads for free or for a fraction of the cost than you would think. How do you find these sites? Start with an MLM website that caters to lists of classified ads, such MLM Money 4 U.
MLM Money 4 U has gathered some of the top MLM classifieds ads sites into one website. The webmaster has partnered with these sites in order to help you find the best place to post your ad without having to scour the Internet for hours on end.
Customers are encouraged to post as much as they like and even use the free sites as a place to hone your ad writing skills. It is advised that customers read all of the ad sites posting guidelines so that they are aware of how many times they can post there without being banned and accused of spamming.
The MLM classified ads sites that MLM Money 4 U has partnered with are Traffic Swarm, Adland Pro, AdPost Classifieds, Ad Track Classifieds, and America’s Best Online Classifieds. Starting with Traffic Swarm, users of this site get real-time live traffic on the sites without forced page loads.
If someone clicks on your ad, you rest assured they are real. Over 400,000 customers use the ‘TS Traffic Technology’ secret to drive web traffic and they guarantee that it is cheat-proof. It has an incentive referral program so you can earn rewards for every click on your ad. Membership is free and lifetime and you only view the sites on there that interest you.
Adland Pro offers new customers an e-mail training series to teach them how to write a successful ad and post on their website. They also offer a pay-per-click option starting at a penny. AdPost Classifieds is specifically for MLM marketers and they focus on advertising. Paid ads start for free and pay over 80% for click throughs. Your ad will get blasted to other classified sites from this site as well.
Ad Track Classifieds and America’s Best Online Classifieds are both search engine driven classified ads websites. They contain very little information other than general topic and links. Theses two are not designed for your MLM classified ads per say, but they may be able to help you look through different types of ads to see what kind of wording is used in the most successful ones.
MLM Money 4 U also offers their customers and guests free articles, software, and tips and tricks on how to get your business started, or boost it to higher levels. They offer information on books, where people can find free income generating software, and other internet marketing tools that may be used. Their MLM classified ads page only contains the five websites listed above, but there are other links available that may lead you to more sites.
This website also has a link to the Kleeneze product site in the event someone is looking for a direct selling business to get involved in addition to the MLM classified ads pages.
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When looking for a way to advertise your direct selling business in order to get both recruits and customers, you may actually want to consider running MLM classified ads. There are numerous websites available that offer classified ads for free or for a fraction of the cost than you would think. How do you find these sites? Start with an MLM website that caters to lists of classified ads, such MLM Money 4 U.
MLM Money 4 U has gathered some of the top MLM classifieds ads sites into one website. The webmaster has partnered with these sites in order to help you find the best place to post your ad without having to scour the Internet for hours on end.
Customers are encouraged to post as much as they like and even use the free sites as a place to hone your ad writing skills. It is advised that customers read all of the ad sites posting guidelines so that they are aware of how many times they can post there without being banned and accused of spamming.
The MLM classified ads sites that MLM Money 4 U has partnered with are Traffic Swarm, Adland Pro, AdPost Classifieds, Ad Track Classifieds, and America’s Best Online Classifieds. Starting with Traffic Swarm, users of this site get real-time live traffic on the sites without forced page loads.
If someone clicks on your ad, you rest assured they are real. Over 400,000 customers use the ‘TS Traffic Technology’ secret to drive web traffic and they guarantee that it is cheat-proof. It has an incentive referral program so you can earn rewards for every click on your ad. Membership is free and lifetime and you only view the sites on there that interest you.
Adland Pro offers new customers an e-mail training series to teach them how to write a successful ad and post on their website. They also offer a pay-per-click option starting at a penny. AdPost Classifieds is specifically for MLM marketers and they focus on advertising. Paid ads start for free and pay over 80% for click throughs. Your ad will get blasted to other classified sites from this site as well.
Ad Track Classifieds and America’s Best Online Classifieds are both search engine driven classified ads websites. They contain very little information other than general topic and links. Theses two are not designed for your MLM classified ads per say, but they may be able to help you look through different types of ads to see what kind of wording is used in the most successful ones.
MLM Money 4 U also offers their customers and guests free articles, software, and tips and tricks on how to get your business started, or boost it to higher levels. They offer information on books, where people can find free income generating software, and other internet marketing tools that may be used. Their MLM classified ads page only contains the five websites listed above, but there are other links available that may lead you to more sites.
This website also has a link to the Kleeneze product site in the event someone is looking for a direct selling business to get involved in addition to the MLM classified ads pages.
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How Do You Track Your Adsense Performance Using Tools Available For Free?
Casey Yew asked:
One vital link in making real money through a Google Adsense campaign is accurate data and data analysis. Yes, we’re talking about tracking. If you’re not tracking the performance of ads being placed on your pages, there is one very good reason why you should be: by learning which formats of ads on what type of pages perform best on your site, you can weed out the ones that don’t offer any real value and focus on increasing the combinations that bring in the most ROI. Yes, ROI – after all, your time is an investment, isn’t it?
Here’s the bottom line – a visitor to your site decides to click on an Adsense ad because of a complex combination of factors. Tracking all those factors can be a complex and time consuming endeavor – which is why there are a lot of software vendors out there trying to make a buck off ‘solutions’ to make easier and quicker. The fact is that you don’t have to spend a dime to get all the tools you need to do a comprehensive analysis of your site’s performance with Google’s Adsense, though some of the software packages have some nice bells and whistles. Google provides a fairly powerful suite of tools that you can use to track and analyze site performance for free.
Using Google Channels Effectively
Adsense channels are the tracking option offered by Google to help you test ad layouts and other factors and determine what works best on your site. When you create a channel in Adsense, you can break down site reporting by site, domain, sections and individual pages. The system records impressions, click through rates, CPM and earning statistics for each channel that you create.
Google’s Adsense program offers two types of channels that can help you figure out: – What colors and ad styles are most effective – The best place to put your ads on each type of page – Where Adsense ads perform best (blogs? Forums? Content pages?)
The first type, URL channels, allow you to create a data stream based on the URL of the pages on which ads are displayed. The second, Custom channels, will open a date collection stream based on your specific criteria. A URL channel is useful for figuring out where on your site to place ad units – and what type of page to focus on developing. If your data shows, for instance, that you get a tremendous click-through rate on article pages, but only tepid performance on forum pages, you have two different directions to work with : – you can focus on developing more article pages to maximize their better performance – you can examine your forum ad placement and tweak the formats and styles to increase the performance on those pages …or you can do both, if you have the resources.
If you decide to tweak your forum page ads, you have a powerful free tool in the Custom Channel creator and aggregator. By creating a new channel for each ad unit, you can track its performance based on color palette, ad format, page and location on page. When you tweak an ad unit, make one change at a time and create a new channel to monitor the performance to see the effect – and when you find something that works, stick with it.
Using Other Tracking Methods
If you’re not satisfied with the tracking methods offered by Google Adsense, there are a number of free ad tracking solutions available. Among the best are: – AsRep Google ad tracking trial version (http://www.asrep.com/download.php) – Google Analytics (http://www.google.com/analytics/) – Adsense tracking script (http://www.monetizers.com/adsense-tracking-script.php)
Create a video blog
One vital link in making real money through a Google Adsense campaign is accurate data and data analysis. Yes, we’re talking about tracking. If you’re not tracking the performance of ads being placed on your pages, there is one very good reason why you should be: by learning which formats of ads on what type of pages perform best on your site, you can weed out the ones that don’t offer any real value and focus on increasing the combinations that bring in the most ROI. Yes, ROI – after all, your time is an investment, isn’t it?
Here’s the bottom line – a visitor to your site decides to click on an Adsense ad because of a complex combination of factors. Tracking all those factors can be a complex and time consuming endeavor – which is why there are a lot of software vendors out there trying to make a buck off ‘solutions’ to make easier and quicker. The fact is that you don’t have to spend a dime to get all the tools you need to do a comprehensive analysis of your site’s performance with Google’s Adsense, though some of the software packages have some nice bells and whistles. Google provides a fairly powerful suite of tools that you can use to track and analyze site performance for free.
Using Google Channels Effectively
Adsense channels are the tracking option offered by Google to help you test ad layouts and other factors and determine what works best on your site. When you create a channel in Adsense, you can break down site reporting by site, domain, sections and individual pages. The system records impressions, click through rates, CPM and earning statistics for each channel that you create.
Google’s Adsense program offers two types of channels that can help you figure out: – What colors and ad styles are most effective – The best place to put your ads on each type of page – Where Adsense ads perform best (blogs? Forums? Content pages?)
The first type, URL channels, allow you to create a data stream based on the URL of the pages on which ads are displayed. The second, Custom channels, will open a date collection stream based on your specific criteria. A URL channel is useful for figuring out where on your site to place ad units – and what type of page to focus on developing. If your data shows, for instance, that you get a tremendous click-through rate on article pages, but only tepid performance on forum pages, you have two different directions to work with : – you can focus on developing more article pages to maximize their better performance – you can examine your forum ad placement and tweak the formats and styles to increase the performance on those pages …or you can do both, if you have the resources.
If you decide to tweak your forum page ads, you have a powerful free tool in the Custom Channel creator and aggregator. By creating a new channel for each ad unit, you can track its performance based on color palette, ad format, page and location on page. When you tweak an ad unit, make one change at a time and create a new channel to monitor the performance to see the effect – and when you find something that works, stick with it.
Using Other Tracking Methods
If you’re not satisfied with the tracking methods offered by Google Adsense, there are a number of free ad tracking solutions available. Among the best are: – AsRep Google ad tracking trial version (http://www.asrep.com/download.php) – Google Analytics (http://www.google.com/analytics/) – Adsense tracking script (http://www.monetizers.com/adsense-tracking-script.php)
Create a video blog