Archive for September, 2008
Website Tracking – Improve Your Internet Home Based Business
Pasi Kaarakainen asked:
considered of tracking your website visitors? You should have. Tracking your Internet home based business website visitors is becoming more and more important because there are so many forms of marketing a business on the Internet today. You should be able to determine the effectiveness of your marketing efforts.
The real question is: Is it worthwhile to start tracking my website visitors? Is there something that benefits my Internet home based business?
In my opinion, it really is worthwhile to take some time to investigate your website traffic. I really do not know why you do not want to do that. Even if the bulk of your marketing efforts are done doing free advertising, you are still investing your time and need to know where your traffic is coming from.
Tracking your visitors is especially important if you are doing paid advertising. I am sure you want to know which ads are working and which ones are not. Without tracking your Internet promotions you may end up loosing a lot of money by using ads which really are not working.
Today there are services which offer a simple set of code that you can place on all of your pages. Just make a Google search for “website tracking” and you will get tons of services which offer great tools to get detailed information about your Internet home business website visitors. Many of them are free site trackers or commercial trackers that also provide a free service.
I personally use StatCounter code in all of my pages. Using StatCounter website visitor tracking service you get lifetime summary on all your site visitors for free. Besides that you can use StatCounter’s free service to get detailed information from last 500 visitors at your site. You can increase that number even to 100 000 by upgrading your account.
You can set the code up to market your website, inner pages, sub domains, and blog posts. You can create individual landing pages and put the code on it and so on.
The great thing about using StatCounter as an ad tracking mechanism is that you do not have to put StatCounter link to your website, even if you use the free service. Just put the code to the pages which visitors you want to track and you can learn everything about the visitors coming to your Internet business site. You know where they came from, what pages they visited, what keywords they found you with, how long they stayed on your site, and much more.
It is important to track your website visitors because today there are several ways you can use to advertise your Internet home business products and services. It does not matter whether you are using StatCounter or some other great website tracking tool. Just track your visitors. How will you know what is working and what is not if you are not using visitor tracking to improve your Internet home business and move it forward.
Caffeinated Content for WordPress
considered of tracking your website visitors? You should have. Tracking your Internet home based business website visitors is becoming more and more important because there are so many forms of marketing a business on the Internet today. You should be able to determine the effectiveness of your marketing efforts.
The real question is: Is it worthwhile to start tracking my website visitors? Is there something that benefits my Internet home based business?
In my opinion, it really is worthwhile to take some time to investigate your website traffic. I really do not know why you do not want to do that. Even if the bulk of your marketing efforts are done doing free advertising, you are still investing your time and need to know where your traffic is coming from.
Tracking your visitors is especially important if you are doing paid advertising. I am sure you want to know which ads are working and which ones are not. Without tracking your Internet promotions you may end up loosing a lot of money by using ads which really are not working.
Today there are services which offer a simple set of code that you can place on all of your pages. Just make a Google search for “website tracking” and you will get tons of services which offer great tools to get detailed information about your Internet home business website visitors. Many of them are free site trackers or commercial trackers that also provide a free service.
I personally use StatCounter code in all of my pages. Using StatCounter website visitor tracking service you get lifetime summary on all your site visitors for free. Besides that you can use StatCounter’s free service to get detailed information from last 500 visitors at your site. You can increase that number even to 100 000 by upgrading your account.
You can set the code up to market your website, inner pages, sub domains, and blog posts. You can create individual landing pages and put the code on it and so on.
The great thing about using StatCounter as an ad tracking mechanism is that you do not have to put StatCounter link to your website, even if you use the free service. Just put the code to the pages which visitors you want to track and you can learn everything about the visitors coming to your Internet business site. You know where they came from, what pages they visited, what keywords they found you with, how long they stayed on your site, and much more.
It is important to track your website visitors because today there are several ways you can use to advertise your Internet home business products and services. It does not matter whether you are using StatCounter or some other great website tracking tool. Just track your visitors. How will you know what is working and what is not if you are not using visitor tracking to improve your Internet home business and move it forward.
Caffeinated Content for WordPress
How To Use Ad Tracking Software For Name Branding
Denny Hay asked:
You probably already know that ad tracking software is the ‘life-blood’ of any successful online business. Knowing exactly where your visitors, buyers and subscribers are coming from can save you boat-loads of wasted advertising dollars.
But, whose name are you branding in your ad tracking links?
If you’re using an online ad tracking service, more than likely it’ll be their name in your urls. These types of links shout “I’m tracking you!”. And nobody likes to be tracked. Resulting in limited clicks on your ad.
Or, if you use an url shrinking service, your ad tracking urls will be disguised behind their name. Such as, www.teenieurl.com/1234. This leaves a potential visitor wondering what you’re trying to hide. You could have a very powerful ad, building anticipation to the very end. Then, BAM! Your link says nothing about who you are or what you’re offering them. This is a major ‘turn-off’. Again, resulting in limited clicks on your ad.
Yes it’s true, ad tracking urls are generally long, cryptic and just plain ugly. So, you need some way to make them look presentable and click-friendly in any type of advertising situation.
One key ingredient of professional ad tracking software, is the ability to cloak your ad tracking urls to make them click-friendly. With the ability to create good looking ad tracking links containing your name or your company name, you’ll see a substantial increase in click-thrus on your ads.
To brand your name while using ad tracking software, simply setup a website with your name (or your business name) as the domain name. For instance, mine would be dennyhay.com. Install your ad tracking software on this website. Then track all of your advertising campaigns for all of your products, or affiliate products, from this one location.
By doing this, you can create ad tracking links like the following examples, that look like just another page on your website. And the visitor won’t even know they’re being tracked.
http://MyName.com/MyProduct/
http://MyBusinessName.com/MyProduct/
Or, possibly, for affiliate links:
http://MyName.com/recommends/ThisGreatProduct.html
Now, when you promote something with this type of ad tracking link, even if you don’t make an immediate profit, you’ll be branding your name. In the future, when you launch a product or run a promotion, your name will be recognized, creating a feeling of trust that would not normally be there, and it will increase your sales.
Plus, other marketers will be more receptive to your joint venture proposals, because they will notice your activity and remember your name.
If you’re serious about being successful with your business, start telling people who you are by branding your name or your business name in your ad tracking links. And get all the visitors you deserve.
Caffeinated Content
You probably already know that ad tracking software is the ‘life-blood’ of any successful online business. Knowing exactly where your visitors, buyers and subscribers are coming from can save you boat-loads of wasted advertising dollars.
But, whose name are you branding in your ad tracking links?
If you’re using an online ad tracking service, more than likely it’ll be their name in your urls. These types of links shout “I’m tracking you!”. And nobody likes to be tracked. Resulting in limited clicks on your ad.
Or, if you use an url shrinking service, your ad tracking urls will be disguised behind their name. Such as, www.teenieurl.com/1234. This leaves a potential visitor wondering what you’re trying to hide. You could have a very powerful ad, building anticipation to the very end. Then, BAM! Your link says nothing about who you are or what you’re offering them. This is a major ‘turn-off’. Again, resulting in limited clicks on your ad.
Yes it’s true, ad tracking urls are generally long, cryptic and just plain ugly. So, you need some way to make them look presentable and click-friendly in any type of advertising situation.
One key ingredient of professional ad tracking software, is the ability to cloak your ad tracking urls to make them click-friendly. With the ability to create good looking ad tracking links containing your name or your company name, you’ll see a substantial increase in click-thrus on your ads.
To brand your name while using ad tracking software, simply setup a website with your name (or your business name) as the domain name. For instance, mine would be dennyhay.com. Install your ad tracking software on this website. Then track all of your advertising campaigns for all of your products, or affiliate products, from this one location.
By doing this, you can create ad tracking links like the following examples, that look like just another page on your website. And the visitor won’t even know they’re being tracked.
http://MyName.com/MyProduct/
http://MyBusinessName.com/MyProduct/
Or, possibly, for affiliate links:
http://MyName.com/recommends/ThisGreatProduct.html
Now, when you promote something with this type of ad tracking link, even if you don’t make an immediate profit, you’ll be branding your name. In the future, when you launch a product or run a promotion, your name will be recognized, creating a feeling of trust that would not normally be there, and it will increase your sales.
Plus, other marketers will be more receptive to your joint venture proposals, because they will notice your activity and remember your name.
If you’re serious about being successful with your business, start telling people who you are by branding your name or your business name in your ad tracking links. And get all the visitors you deserve.
Caffeinated Content
Why is Ad Tracking so Important?
Gary Jezorski asked:
Tracking online advertisements is extremely important in the high-cost world of Internet advertising. This is because you simply must have a way to judge if your advertising is effective or not.
You cannot improve your business by simply placing and designing ads. You need to be sure that your ads are converting into sales. This is why you must track everything!
One quote by a corporate mogul that comes to mind goes as follows: “I know that half of my advertising is wasted. The trouble is I don’t know which half.” This is where ad tracking software comes in.
If you know where your hits are coming from, you can better focus your ad campaign. Consequently, you can concentrate on buying ads that work and abandoning the ones that don’t.
Here are 3 important reasons why tracking your online ads is so crucial.
Reason One: To maximize your profit
If you’ve found an online advertising niche that converts well into sales then you can easily increase your spending in that specific area. If you weren’t tracking your conversions then you couldn’t do this. You may be forced to increase your advertising across the board, in which case you may be increasing spending in areas that have a low or even negative return on investment.
Reason Two: To save money
You can easily see which streams of advertising are offering a poor return on investment. You have the opportunity to improve in this area or reduce or stop your spending altogether. You’ll boost your bottom line as you will no longer be wasting money on useless advertising.
Reason Three: Quickly Expand Your Advertising Campaign
Once you can quickly and easily tell which ads are performing well and which aren’t, you can easily expand to new areas of advertising and increase your spending. Not only do you have a positive return on investment already (which makes it easier to increase advertisement spending), but you also have the confidence of knowing that you can quickly and effectively weed out the bad performers from the good ones in any new area you expand to.
You will also want to track where your traffic is coming from. You may get traffic from an e-zine ad, a PPC ad or from a banner ad. One of these sources may bring you a significant amount of traffic while another brings you little or no traffic at all. By tracking every ad and promotion you place, you will find out where to direct your advertising efforts, thereby saving you both time and money.
Only about 1% of your competitors track their traffic sources. By tracking your ads, you will gain an advantage over 99% of your competitors. In my opinion this is the easiest and most effective way to gain a step up on your competition and maximizing your returns.
Kansieo.com
Tracking online advertisements is extremely important in the high-cost world of Internet advertising. This is because you simply must have a way to judge if your advertising is effective or not.
You cannot improve your business by simply placing and designing ads. You need to be sure that your ads are converting into sales. This is why you must track everything!
One quote by a corporate mogul that comes to mind goes as follows: “I know that half of my advertising is wasted. The trouble is I don’t know which half.” This is where ad tracking software comes in.
If you know where your hits are coming from, you can better focus your ad campaign. Consequently, you can concentrate on buying ads that work and abandoning the ones that don’t.
Here are 3 important reasons why tracking your online ads is so crucial.
Reason One: To maximize your profit
If you’ve found an online advertising niche that converts well into sales then you can easily increase your spending in that specific area. If you weren’t tracking your conversions then you couldn’t do this. You may be forced to increase your advertising across the board, in which case you may be increasing spending in areas that have a low or even negative return on investment.
Reason Two: To save money
You can easily see which streams of advertising are offering a poor return on investment. You have the opportunity to improve in this area or reduce or stop your spending altogether. You’ll boost your bottom line as you will no longer be wasting money on useless advertising.
Reason Three: Quickly Expand Your Advertising Campaign
Once you can quickly and easily tell which ads are performing well and which aren’t, you can easily expand to new areas of advertising and increase your spending. Not only do you have a positive return on investment already (which makes it easier to increase advertisement spending), but you also have the confidence of knowing that you can quickly and effectively weed out the bad performers from the good ones in any new area you expand to.
You will also want to track where your traffic is coming from. You may get traffic from an e-zine ad, a PPC ad or from a banner ad. One of these sources may bring you a significant amount of traffic while another brings you little or no traffic at all. By tracking every ad and promotion you place, you will find out where to direct your advertising efforts, thereby saving you both time and money.
Only about 1% of your competitors track their traffic sources. By tracking your ads, you will gain an advantage over 99% of your competitors. In my opinion this is the easiest and most effective way to gain a step up on your competition and maximizing your returns.
Kansieo.com
4 Steps to Laser Precise Ad Tracking & Budget Management
Ettione Stuckey asked:
Tracking your ads is very critical to your success online. You must, you must, you must, track your ads. Ad tracking allows you to see where your traffic is coming from. Okay, let’s say you’ve just found this killer promotion to get the word out about your product or service. You pay your fee, type in your URL, and upload your ad(s) or banner(s).
How will you know if this program really produces the traffic it claims? How will you know if this program sent you the traffic that you do get? How can you gauge whether your advertising dollars are paying off, ie, number of clickthroughs vs number of sales? How will you know what your ROI is? The fact is, you can’t, and you don’t – not without an effective tracking system! That’s why you need a robust ad tracking system that lets you track your ads across multiple campaigns.
Use a Quality Service – Don’t Settle For A Freebie Ad Tracker! The first thing I want you to do is to get yourself a first-rate ad tracker! Don’t just settle for the freebie accounts that only let you track one little ad. That freebie account is just to give you a taste of what ad tracking can do for your business. The goal is to get you to upgrade your membership. That’s where the real power comes in, especially if you have multiple programs, products, and/or services to promote. Some automated e-business systems even integrate the ad tracking right into the system. That way, you can track ads for each of your products, ad campaigns, newsletters, and anything else you want.
You can find Ad Tracker services all over the Internet. Just type ad tracker into your favorite search engine. However, if you have your own website and products/services, I recommend using an automated e-business system with integrated ad tracking. This gives you more control and versatility in your ad tracking, allowing you to track whatever you want, with no limit as to the number of trackers you can set up. some systems also let you track your expenses. That way you can quickly see the ROI of each of your promotions. See the end of this article for more information on that.
Label Your Ad Trackers For Lightning Fast Reference! You must label each of your trackers for later quick reference, so you don’t have to guess what campaign the tracker is for. This comes in handy when your viewing your trackers and you have several trackers for several campaigns displayed on your screen all at the same time. At a glance, you’ll be able to tell which of your ad promotions is paying off, or which affiliates are performing well, and which ones need your help. You can also see which ezine promotions you would like to run again, and which ones you should scrap. Are you beginning to see the extreme edge you can gain by simply tracking your ads? I hope you do, ’cause this stuff is crucial to your business!
Use Ad Tracking to Rescue Your Ad Budget! If the tracking service you choose permits you to enter your ad expense as well, then you’ve just stumbled upon a real Gem of a service. This is called expense tracking, and what this does is allow you to see what your Return On Investment (ROI) is for each of your ad campaigns. Inside your ad tracker’s control panel you should be able to clearly see your visitors, your orders, you conversion percentage, your sales, your expenses, and your profit, all at a glance. If you cant’ then what is that missing element worth to you? Using the information from each of the things I just listed, you should be able to get a firm grip on your advertising budget, as well as discern which advertising mediums produce the best results.
What Have You Learned? You learned that you MUST track your ads. You learned that you should use a quality service, and dump the “Freebie” account. You learned that you should label your trackers for quick reference. You learned that you should use ad tracking to manage your ad budget, as well as to weed out the bad advertising mediums. Okay, now you’ve all got all the bases covered, now find you an ad tracking service, GET TO TRACKING!
Website content
Tracking your ads is very critical to your success online. You must, you must, you must, track your ads. Ad tracking allows you to see where your traffic is coming from. Okay, let’s say you’ve just found this killer promotion to get the word out about your product or service. You pay your fee, type in your URL, and upload your ad(s) or banner(s).
How will you know if this program really produces the traffic it claims? How will you know if this program sent you the traffic that you do get? How can you gauge whether your advertising dollars are paying off, ie, number of clickthroughs vs number of sales? How will you know what your ROI is? The fact is, you can’t, and you don’t – not without an effective tracking system! That’s why you need a robust ad tracking system that lets you track your ads across multiple campaigns.
Use a Quality Service – Don’t Settle For A Freebie Ad Tracker! The first thing I want you to do is to get yourself a first-rate ad tracker! Don’t just settle for the freebie accounts that only let you track one little ad. That freebie account is just to give you a taste of what ad tracking can do for your business. The goal is to get you to upgrade your membership. That’s where the real power comes in, especially if you have multiple programs, products, and/or services to promote. Some automated e-business systems even integrate the ad tracking right into the system. That way, you can track ads for each of your products, ad campaigns, newsletters, and anything else you want.
You can find Ad Tracker services all over the Internet. Just type ad tracker into your favorite search engine. However, if you have your own website and products/services, I recommend using an automated e-business system with integrated ad tracking. This gives you more control and versatility in your ad tracking, allowing you to track whatever you want, with no limit as to the number of trackers you can set up. some systems also let you track your expenses. That way you can quickly see the ROI of each of your promotions. See the end of this article for more information on that.
Label Your Ad Trackers For Lightning Fast Reference! You must label each of your trackers for later quick reference, so you don’t have to guess what campaign the tracker is for. This comes in handy when your viewing your trackers and you have several trackers for several campaigns displayed on your screen all at the same time. At a glance, you’ll be able to tell which of your ad promotions is paying off, or which affiliates are performing well, and which ones need your help. You can also see which ezine promotions you would like to run again, and which ones you should scrap. Are you beginning to see the extreme edge you can gain by simply tracking your ads? I hope you do, ’cause this stuff is crucial to your business!
Use Ad Tracking to Rescue Your Ad Budget! If the tracking service you choose permits you to enter your ad expense as well, then you’ve just stumbled upon a real Gem of a service. This is called expense tracking, and what this does is allow you to see what your Return On Investment (ROI) is for each of your ad campaigns. Inside your ad tracker’s control panel you should be able to clearly see your visitors, your orders, you conversion percentage, your sales, your expenses, and your profit, all at a glance. If you cant’ then what is that missing element worth to you? Using the information from each of the things I just listed, you should be able to get a firm grip on your advertising budget, as well as discern which advertising mediums produce the best results.
What Have You Learned? You learned that you MUST track your ads. You learned that you should use a quality service, and dump the “Freebie” account. You learned that you should label your trackers for quick reference. You learned that you should use ad tracking to manage your ad budget, as well as to weed out the bad advertising mediums. Okay, now you’ve all got all the bases covered, now find you an ad tracking service, GET TO TRACKING!
Website content
Are You Using An Ad Tracker As Affiliate Marketer?
Tom Williamsen asked:
There is a lot of money in affiliate marketing. This is true, however, only to those are seriously and zealously working on his affiliate program.
Success in affiliate marketing varies in every individual affiliate and for the most part, it depends on his will and perseverance. No matter how good an affiliate program is, it will not prosper if the affiliate marketer does not pay the price of hard work.
One must exert extra effort especially on the aspect of promotion. Nothing will happen if the links or banners would just lie idle in a web page, an affiliate must be able to convince the visitor to click it and proceed to the business site to buy the products. No click-throughs means no income for an affiliate marketer.
You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep. You must have a good web site to begin with. It must have good promotional and informative contents, pleasing design, inviting banner ads and all other important elements in an affiliate marketers web site.
It would be great if you have exhausted other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords. You just have to go online once in a while to check your site and update it and to watch over the development of your marketing program.
Does this sound so easy? It can be this easy if you have planned your affiliate program well and have taken all the steps towards success carefully and diligently. Now, there is a tool you can use to help you go through the program with ease and confidence, the Ad Tracker.
For many experienced and successful affiliate marketers, the Ad Tracker is a key to a successful affiliate marketing program.
What precisely is an ad tracker?
It is a marketing tracking software or program that allows you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you.
With the ad tracker, you can keep an eye on the progress of your marketing campaigns even offline. This tool or program is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, Ezines, forums, several web sites, surveys and various ad service providers.
Of course, you do not want all your efforts to be put to waste so you want to make sure you are getting paid for your hard work. Likewise, you want to make sure every dollar or cent you disburse in your advertising campaigns is wisely spent.
With the help of the ad tracker, you will know accurately how many and which of your links where clicked on, how many clicked on your links, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, how many products were purchased, which of your banner ads or links brought the most leads and sales and many other pertinent facts and figures you need.
Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. This would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.
Every decision and plan you make must be well grounded on facts. That decision or plan of action may not be the best, but it is something not to regret about when you had valid reasons for coming up with such decision or plan. You cannot just decide to terminate your affiliate program, just because you do not earn big in an instant.
If you are serious with affiliate marketing, again and again, keep in mind that your success lies mainly on promotion and your hard work. If you do not seem lucky enough to convince many of your site users to buy the products, do not be disheartened and jump into a conclusion that your affiliate program is a failure.
If it works for others, it could work for you, too. Know whether your advertising techniques are effective or not, which works best for your program and which does not. Get an ad tracker to help you know all these and you would surely be on the right track towards success!
Caffeinated Content – Members-Only Content for WordPress
There is a lot of money in affiliate marketing. This is true, however, only to those are seriously and zealously working on his affiliate program.
Success in affiliate marketing varies in every individual affiliate and for the most part, it depends on his will and perseverance. No matter how good an affiliate program is, it will not prosper if the affiliate marketer does not pay the price of hard work.
One must exert extra effort especially on the aspect of promotion. Nothing will happen if the links or banners would just lie idle in a web page, an affiliate must be able to convince the visitor to click it and proceed to the business site to buy the products. No click-throughs means no income for an affiliate marketer.
You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep. You must have a good web site to begin with. It must have good promotional and informative contents, pleasing design, inviting banner ads and all other important elements in an affiliate marketers web site.
It would be great if you have exhausted other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords. You just have to go online once in a while to check your site and update it and to watch over the development of your marketing program.
Does this sound so easy? It can be this easy if you have planned your affiliate program well and have taken all the steps towards success carefully and diligently. Now, there is a tool you can use to help you go through the program with ease and confidence, the Ad Tracker.
For many experienced and successful affiliate marketers, the Ad Tracker is a key to a successful affiliate marketing program.
What precisely is an ad tracker?
It is a marketing tracking software or program that allows you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you.
With the ad tracker, you can keep an eye on the progress of your marketing campaigns even offline. This tool or program is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, Ezines, forums, several web sites, surveys and various ad service providers.
Of course, you do not want all your efforts to be put to waste so you want to make sure you are getting paid for your hard work. Likewise, you want to make sure every dollar or cent you disburse in your advertising campaigns is wisely spent.
With the help of the ad tracker, you will know accurately how many and which of your links where clicked on, how many clicked on your links, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, how many products were purchased, which of your banner ads or links brought the most leads and sales and many other pertinent facts and figures you need.
Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. This would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.
Every decision and plan you make must be well grounded on facts. That decision or plan of action may not be the best, but it is something not to regret about when you had valid reasons for coming up with such decision or plan. You cannot just decide to terminate your affiliate program, just because you do not earn big in an instant.
If you are serious with affiliate marketing, again and again, keep in mind that your success lies mainly on promotion and your hard work. If you do not seem lucky enough to convince many of your site users to buy the products, do not be disheartened and jump into a conclusion that your affiliate program is a failure.
If it works for others, it could work for you, too. Know whether your advertising techniques are effective or not, which works best for your program and which does not. Get an ad tracker to help you know all these and you would surely be on the right track towards success!
Caffeinated Content – Members-Only Content for WordPress