Archive for January, 2009
GPS Satellite Tracking
Graham Ward asked:
GPS or Global Positioning System is a satellite navigation system. More than 24 satellites broadcast timing signals that allows the GPS receiver to determine the latitude, longitude and altitude of an object. GPS Satellite Tracking can be used to navigate vehicles and ships in any weather at any time on any part of the planet.
GPS Satellite Tracking is an indispensable tool that is used for map-making, land surveying and navigation. It provides a precise time reference that is vitally important for scientific research as well as telecommunications. These amazing devices can judge the position, speed and altitude with a high level of accuracy.
GPS tracking was developed by United States Department of Defense and was officially named as NAVSTAR GPS, Navigational Signal Timing and Ranging Global Positioning System. The first experimental satellite of the GPS Satellite Tracking system was launched in 1978. In 2005, the next generations of GPS satellites were added to the satellite fleet. These satellites have an additional capability that includes L2C, the civilian GPS signal that increases reliability as well as accuracy.
GPS Satellite Tracking Functioning:
There are over 24 satellites in orbit approximately 12,600 miles above the earth. At any given point of time there are at least 4 satellites above the horizon. The basic components of a satellite are a computer, radios and atomic clocks. The function of the satellite is to keep precise time with the help of their atomic clocks.
The GPS receivers on the ground use the process of trilateration to calculate the position by receiving time signals from 3 or 4 satellites. The GPS receiver’s display screen shows the position on a map. If the receiver has the advantage of the signal from the fourth satellite it can determine the geographical position and the altitude of the concerned object. If you are moving, the receiver can calculate the direction of the movement along with the speed of the object. Some of the GPS satellite tracking systems can store the data in GIS or Geographic Information Systems along with map making.
SupaTrak offers you Real Time GPS Tracking systems that are low cost and easy to install. The company offers GPS
fleet management and
Mobile Worker applications . These unique products can be used individually or in combination with other systems for tracking vehicles or mobile workers.
Visit the site www.supatrak.com and learn more about the GPS products and services available.
Caffeinated Content – Members-Only Content for WordPress
GPS or Global Positioning System is a satellite navigation system. More than 24 satellites broadcast timing signals that allows the GPS receiver to determine the latitude, longitude and altitude of an object. GPS Satellite Tracking can be used to navigate vehicles and ships in any weather at any time on any part of the planet.
GPS Satellite Tracking is an indispensable tool that is used for map-making, land surveying and navigation. It provides a precise time reference that is vitally important for scientific research as well as telecommunications. These amazing devices can judge the position, speed and altitude with a high level of accuracy.
GPS tracking was developed by United States Department of Defense and was officially named as NAVSTAR GPS, Navigational Signal Timing and Ranging Global Positioning System. The first experimental satellite of the GPS Satellite Tracking system was launched in 1978. In 2005, the next generations of GPS satellites were added to the satellite fleet. These satellites have an additional capability that includes L2C, the civilian GPS signal that increases reliability as well as accuracy.
GPS Satellite Tracking Functioning:
There are over 24 satellites in orbit approximately 12,600 miles above the earth. At any given point of time there are at least 4 satellites above the horizon. The basic components of a satellite are a computer, radios and atomic clocks. The function of the satellite is to keep precise time with the help of their atomic clocks.
The GPS receivers on the ground use the process of trilateration to calculate the position by receiving time signals from 3 or 4 satellites. The GPS receiver’s display screen shows the position on a map. If the receiver has the advantage of the signal from the fourth satellite it can determine the geographical position and the altitude of the concerned object. If you are moving, the receiver can calculate the direction of the movement along with the speed of the object. Some of the GPS satellite tracking systems can store the data in GIS or Geographic Information Systems along with map making.
SupaTrak offers you Real Time GPS Tracking systems that are low cost and easy to install. The company offers GPS
fleet management and
Mobile Worker applications . These unique products can be used individually or in combination with other systems for tracking vehicles or mobile workers.
Visit the site www.supatrak.com and learn more about the GPS products and services available.
Caffeinated Content – Members-Only Content for WordPress
Affiliate Tracking Software Review: Affiliatetraction
John Ugoshowa asked:
If you are in need of affiliate tracking software, you are not alone. A large number of business owners depend on affiliate tracking software programs, especially when they are trying to operate a successful affiliate program. When it comes to purchasing this software, you may be wondering which programs are the best. With a small amount of research and careful examination, you should easily be able to find the affiliate tracking software that meets all of your needs.
In your search, for affiliate tracking software, it is likely that you will come across a number of different software programs and services. Just one of the many you are likely to come across will include AffiliateTraction. AffiliateTraction is a well known software provider that offers programs for those who run their own affiliate program. This program is just one of the many programs that you will come across; however, you may find that it is one of the best.
According to their website, which can be found at http://www.affiliatetraction.com, AffiliateTraction claims that they are rated among the best by merchants and affiliates. This is one of the many reasons why you should, at least, take the time to familiarize yourself with the tracking software that they have available. If their claim is true, you may not have to look any further.
As with most affiliate tracking software, AffiliateTraction, offers a number of common services and features. These services include customer support, advance earning reports, and detailed affiliate tracking. As previously mentioned, these features are common on most affiliate tracking software programs, but AffiliateTraction doesn’t stop there. Additional features include multilevel campaign structuring, multilevel affiliate levels, and customized ads and banners.
One thing that you may not find with most affiliate tracking software programs, but you will with AffiliateTraction, is a limited number of system requirements. In fact, AffiliateTraction is compatible with all computer platforms. This means that you will not have to install any additional software or purchase expensive computer programs. As is, you computer should, in most cases, be compatible with AffiliateTraction. Although AffiliateTraction is considered an affiliate tracking software, you do not have to install the program on your computer. A simple cut and paste and your computer and affiliate program should be ready to go.
Something else that you may enjoy about AffiliateTraction is that you are given the ability to completely take charge of your affiliate program. Many other software programs are designed to make running an affiliate program easy; however, this often means that you are granted little access to the behind the scenes process. With AffiliateTraction, you are granted this information. This means that you can easily add or remove an affiliate, although the program will automatically do it for you, if you wish. You can also remove any click reports, in the event that you feel one was suspicious or improperly acquired.
With AffiliateTraction you must pay a license fee for the program, but you are also required to pay a monthly fee for hosting. Although both fees are not charged by many software providers, it is something that is becoming fairly normal to see. Despite the fact that the cost of AffiliateTraction can be considered somewhat expensive, it is important that you remember everything that you will get. The above mentioned features and services tend to make AffiliateTraction well worth the cost of obtaining it.
Create a video blog
If you are in need of affiliate tracking software, you are not alone. A large number of business owners depend on affiliate tracking software programs, especially when they are trying to operate a successful affiliate program. When it comes to purchasing this software, you may be wondering which programs are the best. With a small amount of research and careful examination, you should easily be able to find the affiliate tracking software that meets all of your needs.
In your search, for affiliate tracking software, it is likely that you will come across a number of different software programs and services. Just one of the many you are likely to come across will include AffiliateTraction. AffiliateTraction is a well known software provider that offers programs for those who run their own affiliate program. This program is just one of the many programs that you will come across; however, you may find that it is one of the best.
According to their website, which can be found at http://www.affiliatetraction.com, AffiliateTraction claims that they are rated among the best by merchants and affiliates. This is one of the many reasons why you should, at least, take the time to familiarize yourself with the tracking software that they have available. If their claim is true, you may not have to look any further.
As with most affiliate tracking software, AffiliateTraction, offers a number of common services and features. These services include customer support, advance earning reports, and detailed affiliate tracking. As previously mentioned, these features are common on most affiliate tracking software programs, but AffiliateTraction doesn’t stop there. Additional features include multilevel campaign structuring, multilevel affiliate levels, and customized ads and banners.
One thing that you may not find with most affiliate tracking software programs, but you will with AffiliateTraction, is a limited number of system requirements. In fact, AffiliateTraction is compatible with all computer platforms. This means that you will not have to install any additional software or purchase expensive computer programs. As is, you computer should, in most cases, be compatible with AffiliateTraction. Although AffiliateTraction is considered an affiliate tracking software, you do not have to install the program on your computer. A simple cut and paste and your computer and affiliate program should be ready to go.
Something else that you may enjoy about AffiliateTraction is that you are given the ability to completely take charge of your affiliate program. Many other software programs are designed to make running an affiliate program easy; however, this often means that you are granted little access to the behind the scenes process. With AffiliateTraction, you are granted this information. This means that you can easily add or remove an affiliate, although the program will automatically do it for you, if you wish. You can also remove any click reports, in the event that you feel one was suspicious or improperly acquired.
With AffiliateTraction you must pay a license fee for the program, but you are also required to pay a monthly fee for hosting. Although both fees are not charged by many software providers, it is something that is becoming fairly normal to see. Despite the fact that the cost of AffiliateTraction can be considered somewhat expensive, it is important that you remember everything that you will get. The above mentioned features and services tend to make AffiliateTraction well worth the cost of obtaining it.
Create a video blog
PPC Conversion Tracking for Affiliates
Stephen Carter asked:
Pay per click advertising is a strategy for generating traffic which all affiliates aspire to master. Unfortunately for about ninety-five percent of them, mastery is something that will forever remain out of reach. Of the remaining five percent who do manage to profit from their campaigns, an understanding of conversion tracking is almost always the reason for their success.
So what exactly is conversion tracking?
It is the process of following the clicks, literally, to determine which campaigns are generating more revenue in affiliate commissions than the fees being paid out for the traffic being sent to that campaign. Ideally you want to be making at least twice in commissions what you are paying for the traffic, since this will net you a one hundred percent return on investment.
In order to assist affiliates in this enterprise, the affiliate networks allow affiliates to send along a tracking sub ID in their affiliate URLs. For example, if you are a ClickBank affiliate you will be familiar with the idea that you can add a TID variable to your affiliate URL. Many affiliates use this form of tracking to see which non-PPC traffic sources are generating sales. For example, links on their Squidoo pages might carry a tid=squidoo assignment in the affiliate link.
But zero-cost affiliate marketing techniques usually get affiliates only so far. Getting to the next level generally requires some form of paid traffic strategy. At this point it becomes extremely important to know which campaigns are generating sales, and which are simply wasting your money.
Usually it occurs to affiliates who have some appreciation of conversion tracking that they can track campaigns by attaching unique affiliate URLs to every keyword used to power an ad group. Often integer values are used for the tracking sub IDs and these are later matched up with keywords when the commission reports are made available by the affiliate networks. The only problem is that this can represent a LOT of work. Especially if you run campaigns that carry thousands of keywords.
So what is the answer?
Clearly some form of automation is called for. At this point affiliates look around for software that might be able to do the job for them. Unfortunately, there are not a whole lot of choices available. At least, not inexpensive ones. But there is one solution that implements a form of tracking that I can recommend. I think it will interest all affiliates hoping to take their pay per click efforts to the next level.
Every year super affiliate Jeremy Palmer spends hundreds of thousands of dollars paying for traffic from Google AdWords, Yahoo Search Marketing, and MicroSoft AdCenter. But not until he developed his own PPC conversion tracking solution did he see his profits really start to soar. He has now released his software under the name Optimize My Site.
Recently I got my hands on this software, and now I have written up a full review of it. To find out how Optimize My Site works, and determine whether or not it might be the conversion tracking solution that you are looking for, get across to my Optimize My Site Review page and find out why I used the term “flash of genius” in describing Jeremy’s software implementation. I guarantee that you’ll be pleasantly surprised at my conclusions.
Website content
Pay per click advertising is a strategy for generating traffic which all affiliates aspire to master. Unfortunately for about ninety-five percent of them, mastery is something that will forever remain out of reach. Of the remaining five percent who do manage to profit from their campaigns, an understanding of conversion tracking is almost always the reason for their success.
So what exactly is conversion tracking?
It is the process of following the clicks, literally, to determine which campaigns are generating more revenue in affiliate commissions than the fees being paid out for the traffic being sent to that campaign. Ideally you want to be making at least twice in commissions what you are paying for the traffic, since this will net you a one hundred percent return on investment.
In order to assist affiliates in this enterprise, the affiliate networks allow affiliates to send along a tracking sub ID in their affiliate URLs. For example, if you are a ClickBank affiliate you will be familiar with the idea that you can add a TID variable to your affiliate URL. Many affiliates use this form of tracking to see which non-PPC traffic sources are generating sales. For example, links on their Squidoo pages might carry a tid=squidoo assignment in the affiliate link.
But zero-cost affiliate marketing techniques usually get affiliates only so far. Getting to the next level generally requires some form of paid traffic strategy. At this point it becomes extremely important to know which campaigns are generating sales, and which are simply wasting your money.
Usually it occurs to affiliates who have some appreciation of conversion tracking that they can track campaigns by attaching unique affiliate URLs to every keyword used to power an ad group. Often integer values are used for the tracking sub IDs and these are later matched up with keywords when the commission reports are made available by the affiliate networks. The only problem is that this can represent a LOT of work. Especially if you run campaigns that carry thousands of keywords.
So what is the answer?
Clearly some form of automation is called for. At this point affiliates look around for software that might be able to do the job for them. Unfortunately, there are not a whole lot of choices available. At least, not inexpensive ones. But there is one solution that implements a form of tracking that I can recommend. I think it will interest all affiliates hoping to take their pay per click efforts to the next level.
Every year super affiliate Jeremy Palmer spends hundreds of thousands of dollars paying for traffic from Google AdWords, Yahoo Search Marketing, and MicroSoft AdCenter. But not until he developed his own PPC conversion tracking solution did he see his profits really start to soar. He has now released his software under the name Optimize My Site.
Recently I got my hands on this software, and now I have written up a full review of it. To find out how Optimize My Site works, and determine whether or not it might be the conversion tracking solution that you are looking for, get across to my Optimize My Site Review page and find out why I used the term “flash of genius” in describing Jeremy’s software implementation. I guarantee that you’ll be pleasantly surprised at my conclusions.
Website content
Understanding Solo Ads and Classified Advertising in Ezines
Jullieanne Matheson asked:
As we are faced with tough times during a world-wide economic crisis, studies indicate that more than ever, people from allwalks of life have an increased desire to supplement or even replace their current income situation. While seeking the right program, or home based business opportunity is a difficult task to initiate, finding successful advertising solutions can be an equally frustrating experience.
While many online advertising options exist, few remain to hold the respected reputation found in ezine advertising. In stating so, understanding the various forms of ezine advertising can be confusing for those seeking this exceptional ad venue.
First, let’s understand what an ezine is. Ezines are magazines published online. The name Ezine is an acronym for “Electronic Magazine”. And, just like magazines, ezines contain a variety of different forms of advertising.
Let’s take a look at a couple of popular options available from one of the oldest and most successful ezine directories at Ezines-R-Us Directory & Ad Placement Services:
Classified Advertising
Classified ezine advertising can be found in almost every ezine publication. These are small 5 line ads found in a ‘classified advertising’ section, typically among several other offers from different advertisers.
A classified ad should be formatted to a maximum of 5 lines long and up to 65 characters per line. A character is one letter or number, including spaces between words. The first line of the ad, or headline, is the most important line, as this is the ‘attention grabber’. The last line is typically reserved for the web site address or contact information.
Because many publishers keep an online archive of each ezine issue published, a classified ad with a web site url can contribute a one-way link back to your web site for many weeks, months, or even years.
Solo Advertising
What are solo ads? Simply stated, these are ’stand alone’ advertisements published in ezines where no other ad competes against the marketing offer. The solo ad is sent to subscribers of ezines who have already agreed to receive the ezines as well as any associated advertising offers or recommendations.
Referred to as the king of ezine advertising, the solo ad enables the advertiser to reach his or her audience of opt-in subscribers. Subscribers of the ezine publication are already familiar with the ezine publisher and have a sense of trust for the publisher’s recommendations.
A well developed ad campaign delivered via solo ads has the potential to create substantial income and/or leads. In fact, most online professionals have used this method to build huge Internet businesses.
While no one can guarantee your ad will make you a fortune, using this method will offer you the best chance of getting your marketing message out to warm opt-in market.
As a rule, most publishers will accept an ad up to 50 or 60 lines long, formatted up to 65 characters per line. Unlike the classified ad, a solo ad allows you to create compelling headlines or ’subject lines’. The subject line is the textyou first read in your email inbox that grabs your attention to open the email and read the message.
You can think of the solo ad as if it were a mini web site. A well written solo ad should have an attention grabbing headline, followed by subheadings, bullets, and a call to action. Above all, list benefits – tons of benefits!
Take full advantage of the amount of space being offered, after all, your offer is ‘on stage’ so plan and rehearse it well.
Ezine Advertising Tips
A word of caution before beginning any online advertising campaign: Track your ads! There are many tracking services to choose from, so do a search and find which one will best suit your needs. There’s no point in feeling uncertain if your efforts and dollars are going to waste.
Finally, subscribe to the ezines which will be publishing your ad. If you’ve chosen to do classified ads in multiple ezines, I highly recommend you use an alternate email address to confirm and hold your subscriptions. Ensure you check the email account frequently to avoid any bounces.
If the time is taken to skim through each ezine, you’d be surprised at the amount of valuable information and free resources you’ll find right there at your fingertips.
Kansieo.com
As we are faced with tough times during a world-wide economic crisis, studies indicate that more than ever, people from allwalks of life have an increased desire to supplement or even replace their current income situation. While seeking the right program, or home based business opportunity is a difficult task to initiate, finding successful advertising solutions can be an equally frustrating experience.
While many online advertising options exist, few remain to hold the respected reputation found in ezine advertising. In stating so, understanding the various forms of ezine advertising can be confusing for those seeking this exceptional ad venue.
First, let’s understand what an ezine is. Ezines are magazines published online. The name Ezine is an acronym for “Electronic Magazine”. And, just like magazines, ezines contain a variety of different forms of advertising.
Let’s take a look at a couple of popular options available from one of the oldest and most successful ezine directories at Ezines-R-Us Directory & Ad Placement Services:
Classified Advertising
Classified ezine advertising can be found in almost every ezine publication. These are small 5 line ads found in a ‘classified advertising’ section, typically among several other offers from different advertisers.
A classified ad should be formatted to a maximum of 5 lines long and up to 65 characters per line. A character is one letter or number, including spaces between words. The first line of the ad, or headline, is the most important line, as this is the ‘attention grabber’. The last line is typically reserved for the web site address or contact information.
Because many publishers keep an online archive of each ezine issue published, a classified ad with a web site url can contribute a one-way link back to your web site for many weeks, months, or even years.
Solo Advertising
What are solo ads? Simply stated, these are ’stand alone’ advertisements published in ezines where no other ad competes against the marketing offer. The solo ad is sent to subscribers of ezines who have already agreed to receive the ezines as well as any associated advertising offers or recommendations.
Referred to as the king of ezine advertising, the solo ad enables the advertiser to reach his or her audience of opt-in subscribers. Subscribers of the ezine publication are already familiar with the ezine publisher and have a sense of trust for the publisher’s recommendations.
A well developed ad campaign delivered via solo ads has the potential to create substantial income and/or leads. In fact, most online professionals have used this method to build huge Internet businesses.
While no one can guarantee your ad will make you a fortune, using this method will offer you the best chance of getting your marketing message out to warm opt-in market.
As a rule, most publishers will accept an ad up to 50 or 60 lines long, formatted up to 65 characters per line. Unlike the classified ad, a solo ad allows you to create compelling headlines or ’subject lines’. The subject line is the textyou first read in your email inbox that grabs your attention to open the email and read the message.
You can think of the solo ad as if it were a mini web site. A well written solo ad should have an attention grabbing headline, followed by subheadings, bullets, and a call to action. Above all, list benefits – tons of benefits!
Take full advantage of the amount of space being offered, after all, your offer is ‘on stage’ so plan and rehearse it well.
Ezine Advertising Tips
A word of caution before beginning any online advertising campaign: Track your ads! There are many tracking services to choose from, so do a search and find which one will best suit your needs. There’s no point in feeling uncertain if your efforts and dollars are going to waste.
Finally, subscribe to the ezines which will be publishing your ad. If you’ve chosen to do classified ads in multiple ezines, I highly recommend you use an alternate email address to confirm and hold your subscriptions. Ensure you check the email account frequently to avoid any bounces.
If the time is taken to skim through each ezine, you’d be surprised at the amount of valuable information and free resources you’ll find right there at your fingertips.
Kansieo.com
0800 Numbers for Tracking Advertising & Producing Cost Per Enquiry Data – a Quick Guide!
David Clarke asked:
0800 and 0845 numbers are a reliable method of finding out how hard your advertising is working for you.
Businesses tell me:
“I know that only 50% of what I spend on advertising works – I just don’t know which 50% it is”.
I have provided a quick guide to the best method I know of tracking your advertising response.
It’s an old marketing adage but…
“If you can’t measure it how can you manage it?”
Businesses can easily obtain vital marketing data on a monthly basis that can show them exactly which advertising works and which doesn’t.
The concept is quite simple. Businesses need to place unique, individual numbers in each of their adverts. 0800 numbers are a good choice as the fact that they are free to call makes them attractive to potential customers. There is also the added advantage that practically everyone knows that 0800 is free but may think that other “08” prefix number such as 0870 or 0845 are expensive to call. Small to medium sized enterprises can still use 0845, 0870 or 0844 . I personally prefer Freephone 0800 numbers.
The way it works is like this: if a business has a combined total of seven adverts in the Yellow Pages, BT Phone Book, Thomsons and the local paper then they need to use seven different 0800 numbers – one number for each ad.
All telecoms providers provide some form of bill whether it is printed or downloadable. Usually the billing information is quite detailed and gives the number of calls with duration, time of day and cost of call. Every month you should look at the call data to see the number of calls on each 0800 number. Jot it down on a grid or enter it on an Excel spreadsheet. The major advantage of using an Excel spreadsheet is that you can easily convert a table into a bar graph. You will then be able to see, at a glance, which adverts are working and which aren’t and even keep a rolling average which will assist you in making spending decisions for the following year.
If you wish, you can take it a step further and calculate the actual cost per enquiry. This is the best known way that I can directly compare the effectiveness of my different media. If you know the annual cost of an advert it’s easy to calculate the monthly cost – just divide by 12. An Excel spread can calculate the average number of calls you receive a month on each number if you enter a simple formula. Divide the two and you have the cost per enquiry. If you are an Excel whiz then you can create a formula to do this for you.
For example: if one advert costs £200 per month and you get an average of 50 calls on the 0800 number in the ad then the cost per enquiry is £4.
With this information you can compare the effectiveness of media such as The BT Phone Book, Thomsons, Yell.com and Yellow Pages and more.
This means you can cut back or cancel unprofitable adverts that aren’t pulling their weight. Many businesses find this invaluable as they look to free up money from printed advertising to fund website design and internet marketing. If you place a new advert then need to track it with a new 0800 number.
I have been using this system for over 10 years and have helped businesses save thousands of pounds by using this simple and effective 0800 number tracking system. Many businesses have used the savings to fund web design and internet marketing campaigns.
What are you waiting for? Start monitoring your advertising with 0800 numbers today.
Contact Details:
David Clarke
DBS
Heath Farm
Wellingore
Lincoln
LN5 0DW
Telephone: 01522 811 688
This article is free to republish provided the resource box / author’s bio remains intact!
Caffeinated Content for WordPress
0800 and 0845 numbers are a reliable method of finding out how hard your advertising is working for you.
Businesses tell me:
“I know that only 50% of what I spend on advertising works – I just don’t know which 50% it is”.
I have provided a quick guide to the best method I know of tracking your advertising response.
It’s an old marketing adage but…
“If you can’t measure it how can you manage it?”
Businesses can easily obtain vital marketing data on a monthly basis that can show them exactly which advertising works and which doesn’t.
The concept is quite simple. Businesses need to place unique, individual numbers in each of their adverts. 0800 numbers are a good choice as the fact that they are free to call makes them attractive to potential customers. There is also the added advantage that practically everyone knows that 0800 is free but may think that other “08” prefix number such as 0870 or 0845 are expensive to call. Small to medium sized enterprises can still use 0845, 0870 or 0844 . I personally prefer Freephone 0800 numbers.
The way it works is like this: if a business has a combined total of seven adverts in the Yellow Pages, BT Phone Book, Thomsons and the local paper then they need to use seven different 0800 numbers – one number for each ad.
All telecoms providers provide some form of bill whether it is printed or downloadable. Usually the billing information is quite detailed and gives the number of calls with duration, time of day and cost of call. Every month you should look at the call data to see the number of calls on each 0800 number. Jot it down on a grid or enter it on an Excel spreadsheet. The major advantage of using an Excel spreadsheet is that you can easily convert a table into a bar graph. You will then be able to see, at a glance, which adverts are working and which aren’t and even keep a rolling average which will assist you in making spending decisions for the following year.
If you wish, you can take it a step further and calculate the actual cost per enquiry. This is the best known way that I can directly compare the effectiveness of my different media. If you know the annual cost of an advert it’s easy to calculate the monthly cost – just divide by 12. An Excel spread can calculate the average number of calls you receive a month on each number if you enter a simple formula. Divide the two and you have the cost per enquiry. If you are an Excel whiz then you can create a formula to do this for you.
For example: if one advert costs £200 per month and you get an average of 50 calls on the 0800 number in the ad then the cost per enquiry is £4.
With this information you can compare the effectiveness of media such as The BT Phone Book, Thomsons, Yell.com and Yellow Pages and more.
This means you can cut back or cancel unprofitable adverts that aren’t pulling their weight. Many businesses find this invaluable as they look to free up money from printed advertising to fund website design and internet marketing. If you place a new advert then need to track it with a new 0800 number.
I have been using this system for over 10 years and have helped businesses save thousands of pounds by using this simple and effective 0800 number tracking system. Many businesses have used the savings to fund web design and internet marketing campaigns.
What are you waiting for? Start monitoring your advertising with 0800 numbers today.
Contact Details:
David Clarke
DBS
Heath Farm
Wellingore
Lincoln
LN5 0DW
Telephone: 01522 811 688
This article is free to republish provided the resource box / author’s bio remains intact!
Caffeinated Content for WordPress