Ad Tracking Website

Kevin Sinclair asked:


Using classified ads for driving network marketing sales or business building is often discouraged because it is harder than other advertising methods. There is a way though, to use classified ads correctly to drive traffic to your website offers and make sales of network marketing products.

The name of the game when constructing a classified ad is to keep the ad simple. You must remember that you are seeking clicks to your site, not trying to sell anything with the ad itself. With that in mind, let’s look at the structure of your first classified ad headline.

The way you want to make your headline get noticed is to use words in it that get attention from your readers. Using a psychological trigger can help you get more clicks to your ad. To get the most clicks from your ad, use words like “cheap”, “free”, “proven” and “shocking”. It is also important that you know which ads are doing well and bringing responses, so be sure you track each ad you submit.

A quick trick for those of you who are submitting multiple ads to the same URL is to use a format for your URL link something like this: yourdomain/?=trackingcode — The tracking code should be a 3 or 4 number code. And be sure to write down each tracking code that corresponds to each ad you have placed. The tracking codes are best when they are a random number. This makes them unique. Always use the same tracking code for its assigned ad.

The next step in creating your ad is the first line of the ad itself. According to many experts, the best way to make your ad appealing is to state a quantifiable benefit in this line. This benefit should make the reader recognize right away that they have come to the right place. A good way to do this is to tell the reader exactly what solution your product or business offers them.

The third line of your ad should be about a crucial feature of your product or business. This can be a unique selling point. The purpose is to draw the reader into clicking through now to find out the details and price of the offer. Just remember to keep the ad as simple as you can. The goal when advertising with classified ads is to use as few words as you can to achieve the greatest results.

In fact, using a bigger, more complicated ad will only lessen your chances of success. So do not write heavily worded ads, or you might waste a lot of time and effort.

Next you will need places to post your new ads to. The criteria here is to find places that will allow free classified ads that get large amounts of traffic themselves. Two of the best places to post your classifieds for free are Craigslist and classifieds at yahoo.

Both of these sites will allow you to post your classifieds for free if you place your ads under the CORRECT TOPICS. Do not break this rule ever. This can lead to your ads being deleted and you could be banned from using their free service. And always read the terms of service before posting to these sites.

Your overall success and profits will be greater when you follow this proven method of advertising using free classifieds. The results can be more effective exposure for your network marketing promotions and an increase in sales and distributors for your company. So start submitting your ads today for more clicks and profits.



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Meenakshi Wali asked:


The ad world became more diverse since the Internet is being used as an advertising medium. The vastness of this medium has accentuated the way advertising used to be. Now, an advertiser dealing in multinational business can target his scattered audience at his discretion. No matter what the geographical location or type of product is, Internet is proving useful till its limits. It means that both local and global business organizations can make use of an online ad agency for targeting their audience.

The expertise of an online ad agency is useful in finding right targets among the vast Internet user base of 1.15 billion, according to eMarketer. There are techniques that are used to approach users for displaying advertisements. More specifically, these are parameters that help to differentiate users as target audience.

The most commonly used techniques are discussed here in. The first one is ‘Geo-Targeting’ that helps advertisers to reach the audience, according to their geographical location. This enables the multinational business houses and organizations dealing in international trade.

Another technique used by an online ad agency is capping, which limits the number of times a user views a particular ad. Then there is page targeting that is a practice to place ads over web pages containing relevant content. It is quite helpful in attracting prospective customers that search product information or comparisons.

The targeting is also done on the basis of user data that is based on language, browser and operating system. The registration based targeting tracks the users that provide their credentials like ZIP code etc. Now, behavioural targeting is done by managing a profile of the user, according to their web surfing pattern.

The day and time targeting is done by choosing the particular time that corresponds with the selection of days, when the ads would be served. This practice becomes useful to target audience, as the business persons are approached during business hours. In addition to it, an online advertisement agency helps in B2B and B2C targeting, which is done according to the data available.

IP targeting is used by tracking the Internet Protocol addresses of users. Moreover, online ad agency may offer conversion tracking, which is used for targeting convertible leads. Targeting is also done according to banner type, so that banner comes placed across premium places of web pages. These methods are mighty useful for advertisers that help them to attract right audience. On top of that, the ad spends remains at a lower side.



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Donald Plourde asked:


If you are finding your wallet a little thin theses days it might be because somebody else got there hands on it. And if you’re using PPC (Pay PER Click) Services that’s a pretty good indicator of who it is. The use of PPC advertising can be a great means of getting lots of traffic to your web site but it can also mean spending a lot more dollars then you’re making if you’re not doing it right.

For a new affiliate marketer this can be very discouraging and an expansive lesson. If you’re going to advertise your service or product with PPC advertising you have to do a lot of research. One thing for sure you have to know before you even consider PPC for advertising is the conversion rate of your product, to find this out there are three main things you have to know. One is the conversion rate of your ad-copy on the amount of clicks generated per hundred impressions. The other thing you need to know is the conversion rate of your keywords that generate sales. And lastly the conversion rate of your sales copy for every hundred page impressions.

And if you don’t have this information then you’re going to have to spend a little bit of money and find out, because without this information you’re fighting a losing battle. The only way you can have a cost effective campaign without collecting this information is with the use of a proven product and sales page with all the know keywords for the best conversion.

And if you don’t have this information for your product, then you’re going to have to do some pretty serious tracking of your campaign, tracking that will let you know what ad-copy is getting the most clicks, and what words from that ad-copy are generating sales. You need both facts in order to tweak your sales copy page. One way you can do this, requires you to slowly and medically test each factor one at a time.

With Google as well as other PPC services they let you test variations of your ad-copy against one another. You use the same keywords in three variations of your ad-copy, so what you now have is three ads running against one another. With the only difference between them being the way the ads are worded. What you should do is just use a half a dozen keywords in each ad. The PPC service will send equal amounts of traffic to all three of your ads. Allowing you to observe which ad-copy is generating the most clicks and which one’s are not.

So after you have three ad-copies and have gotten fifty clicks or so, you can see which one has the most clicks and remove or change the other two that did not perform as well.

You keep trying to come up with a variation of your ad-copy that beats your winning copy. Repeating this process over and over till you have a good strong ad-copy that can’t be beat. So through the process of attrition you’re running a strong ad-copy that is converting well.

You also have to find the keywords that are generating sales. This again is very similar to finding a good ad-copy; you test your best performing keywords from the previous ad-copy testing. You run one keyword at a time, in a single ad-copy until you have a hundred clicks or so, with this ad-copy for the keyword you’re testing, and count your sales and how many clicks it took to generate a sale with that keyword. You repeat this process for each keyword one at a time, making a chart for each keyword. When you done you will now have an ideal of which keywords are the ones making the most sales and how many clicks it took. This data may surprise you, to see the keywords that generate the most sales may not always be the ones getting the most clicks.

Now you know the ad-copy that is good and you know the keywords that are generating the most sales. You then have to test your sales copy against different variations of it’s self, to find out which sales copy works the best at generating sales. The best way to do this is one copy at a time. When you’re finished testing, you now have the information of the three main factors you need to know. You will now be able to figure out what is the maximum amount of money that you can pay for each keyword in your campaign.

You can calculate this by taking your conversion rate which would be the amount of sales per 100 clicks (100 / sales) multiplied by the price of your product. This will give you the maximum price in dollars and cents, as to what you can pay for your keywords without over bidding on them. Also I would suggest you not bid the maximum allowable amount for your keywords, but rather 60 percent of this amount. So for every dollar you spend on advertising you’re getting $140 back.

The other thing you want to consider is that you don’t have to be in the first rank with your keywords. In fact I personally like to rank third or forth with my keywords, what happens is you will have a slightly lower click-through rate, but your conversion rate will be higher. I think the reason for this may come from the fact that people that are more discriminating and not clicking the first ad they see, But rather looking and reading a bit tend not to be click on impulse, making for a more serious consumer, hence more conversions.



Caffeinated Content

Pat Marcello asked:


What if Jonas Salk hadn’t tested the polio vaccine? Or, what if Einstein never tested his theory of relativity? Do you think they would have been successful? In the science world, definitely NOT, and in the marketing world, testing is every bit as important if you want to achieve success.

Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what you use, tracking every ad that you post, whether it be to a traffic exchange or to a safelist, you need to know how successful your marketing is. Why? Because if you don’t track your ads, you may spend tons of time and money chasing a dog that you’ll never catch.

Tracking works simply. You place the ad URL into the tracker, which devises a new URL for you to use in its place. Every time you employ the tracker URL, that “hit” is recorded by the tracking system.

Let’s say you buy 1,000 hits at XYZ traffic exchange. How will you know if they have been delivered, unless you’re using a tracking system? You won’t, and though it’s the exception rather than the norm, you may not get the hits you paid for.

What should really interest you are actual click-throughs. That tells you how many times someone has actually seen your page and clicked on the link to take them to the site you’re promoting. In this case, you will use the tracker link as the URL in your “call to action” (the click here, join now, etc.) button on your splash page. Or, use it as the link in your safelist mailing, as an FFA link, or in any other form of traffic generation system. By using the tracking link, you’ll know every time someone clicks because the tracking system will tell you.

As another example, let’s say we advertised site ABC on traffic exchange XYZ and we used a tracking link for our call to action. We did the same thing at traffic exchange 123. At XYZ, we got our 1,000 hits and only 15 people clicked through to our page. At 123, we got 1,000 hits, but 100 people clicked through to our page. In which traffic exchange do you want to promote that particular page more heavily? No brainer, right? At 123, of course.

The only way that you can possibly know whether your advertising is working is by tracking the results. Check out several tracking services to see which fits your budget and has the features you like. Then, either buy the script or sign up for a subscription. A tracking system is one tool in your marketing toolbox that you cannot afford to be without.



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David Little asked:


The U.S. Census Bureau’s recently released “Statistical Abstract of the United States” reveals interesting statistical trends about a variety of aspects of life in this country, including where spending stands for out-of-home advertising in comparison to other popular media like newspapers and broadcast television (Section 27 Accommodations, Food Services and Other Services, Table 1261).

Part of the abstract is a table from powerhouse ad agency Universal McCann New York that shows spending growth of nearly 20 percent for out-of-home advertising from 2000 to 2005 -the last year for which statistics are available. That compares to a decline in newspaper ad expenditures of about 2.5 percent and a slight increase of 1 percent in TV ad spending for the same period.

On a percentage basis, the statistics show a slightly greater portion of dollars spent on out-of-home advertising among the three media – 5 percent in 2000 versus 6.1 percent in 2005. However, in terms of raw dollars, television and newspaper advertising continue to dominate, accounting for $45.261 billion and $47.898 billion, respectively, versus $6.149 billion for out-of-home advertising.

While it’s important not to overstate the increase in ad dollars being spent on out-of-home media, the up tick indicates the growing stature of this media among advertisers and marketers. Interestingly, the growth since 2000 tracks the broader availability of flat screen LCD and plasma panels as well as increasingly sophisticated digital signage hardware and software. To be sure, out-of-home advertising encompasses much more than digital signage -things such as billboards, transportation, bus shelters and kiosk. Still, the emergence of digital signage as a viable component of the sector surely contributed to this growth.

What this means precisely to marketers and advertisers is as varied as the Census Bureau’s statistical abstract. However, there are a few generalizations that can be made based on the data:

-The number of dollars spent on out-of-home advertising is growing;

-To the extent that digital signage is a component of this type of media it is benefiting from the category’s success;

-Dollars spent on newspaper and TV broadcast advertising dwarf the category;

-The relatively small percentage being spent on out-of-home advertising may indicate a smart effort on the part of marketers to protect their ad investment in newspapers and television by carrying their marketing and advertising messages over to the retail store and the point of decision where a consumer selects which product to buy.

Advertising and media are experiencing an accelerated rate of change as marketers turn to relatively new alternatives -like the Web and digital signage networks- to reach their intended audience. The signs of this change are everywhere. For instance, this week Media Holdings, owner of the Philadelphia Daily News and The Philadelphia Inquirer, announced it would lay off 71 journalists -about 17 percent of the Inquirer’s editorial staff- to trim costs in light of declining circulation and ad revenue. Another is newspaper publisher McClatchy, which announced plans shortly after Christmas to sell The Star Tribune in Minneapolis for $530 million and a tax benefit of $160 million, or $690 million. That’s a little more than half of what the publisher paid to purchase the paper in 1998. Television isn’t immune to these turbulent times, either. The New York Times Co. in September 2006 announced its intention to sell nine network affiliate television stations throughout the country to improve its financial position and strengthen its core property.

What these moves and the U.S. Census Bureau statistics indicate is declining newspaper ad revenue, flat television ad revenue and a small, but growing pile of cash being spent for out-of-home advertising, and the rippling consequences thereof.

As marketers and ad agencies evaluate media, they would do well to keep in mind these trends which track changing media consumption patterns and look for ways to reinforce their ad buys in television and newspapers with advertising that grabs and influences shoppers where they make their purchasing decisions and reach for their wallets.



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