Archive for March 2010
March 29, 2010 | 
Author 
Daniel Bernal asked:
Ad agencies have many tools available for understanding how their business is running. Whether online or offline, plenty of methods are used to calculate your return on investment (ROI) or understanding how well a campaign is performing versus another. However, call tracking provides an application that streamlines your analytics into one web based format. This allows any marketer, from novice to highly experienced, to develop sound conclusions on marketing and advertising efforts. User friendly applications that capture the most detailed statistics are at the forefront in this web 2.0 world.
Call tracking has been around since the 90′s and it’s only until recently that this software has been most noticed by businesses everywhere. This call software has been gaining momentum as it becomes easier to manage, implements new features, and streamlines workflow. A tracking number is better than a regular 800 from the phone company for an ad agency when it comes to reports and tracking statistics. Some of those key features include calculating return on investment (ROI), records the phone calls for quality control or sales training, and the ability to track multiple ad campaigns on the same platform.
Call tracking allows companies to stay on track with their goals. It keeps everyone accountable because it can reveal how the marketing is performing. Whether you’re wasting money on a campaign or the sales team is not closing deals, it quickly reveals that information in the detailed statistics it reports. While hours are spent calculating how well the marketing does, a tracking system logs all call activity, so that information is reported in real-time. This is great for managing multiple campaigns without too many hands in the project.
Not only is it great for marketing, but it well utilized for internal use. While it tracks your marketing responses, it also keeps allows you perform quality control, listen in on the recording and see how your customer service handles each call, closing ratios, and call length, just to name a few. This call software has been greatly used in call center to monitor hundreds of calls that flood the phone lines and it would essential for a business to invest in a call tracking application. As this program becomes more advanced and more features become implemented, it’s easy to see how call tracking can improve any ad agencies business and streamline the workflow. Try call tracking today and discover the benefits this application brings to your company.
ad tracking
Ad agencies have many tools available for understanding how their business is running. Whether online or offline, plenty of methods are used to calculate your return on investment (ROI) or understanding how well a campaign is performing versus another. However, call tracking provides an application that streamlines your analytics into one web based format. This allows any marketer, from novice to highly experienced, to develop sound conclusions on marketing and advertising efforts. User friendly applications that capture the most detailed statistics are at the forefront in this web 2.0 world.
Call tracking has been around since the 90′s and it’s only until recently that this software has been most noticed by businesses everywhere. This call software has been gaining momentum as it becomes easier to manage, implements new features, and streamlines workflow. A tracking number is better than a regular 800 from the phone company for an ad agency when it comes to reports and tracking statistics. Some of those key features include calculating return on investment (ROI), records the phone calls for quality control or sales training, and the ability to track multiple ad campaigns on the same platform.
Call tracking allows companies to stay on track with their goals. It keeps everyone accountable because it can reveal how the marketing is performing. Whether you’re wasting money on a campaign or the sales team is not closing deals, it quickly reveals that information in the detailed statistics it reports. While hours are spent calculating how well the marketing does, a tracking system logs all call activity, so that information is reported in real-time. This is great for managing multiple campaigns without too many hands in the project.
Not only is it great for marketing, but it well utilized for internal use. While it tracks your marketing responses, it also keeps allows you perform quality control, listen in on the recording and see how your customer service handles each call, closing ratios, and call length, just to name a few. This call software has been greatly used in call center to monitor hundreds of calls that flood the phone lines and it would essential for a business to invest in a call tracking application. As this program becomes more advanced and more features become implemented, it’s easy to see how call tracking can improve any ad agencies business and streamline the workflow. Try call tracking today and discover the benefits this application brings to your company.
ad tracking
Jason Nyback asked:
If you want to make money by selling advertising space on your website, you need to consider your options for selling the space. The marketplace usually seems to have more sellers than buyers – especially if you don’t know where to look for prospective customers. Finding advertisers that would be interested in renting space on your site can be a time consuming process, and those unfamiliar with going advertising rates and practices may be taken advantage of. Due to the hassle associated with brokering a site’s advertising space themselves, many people opt to join an ad network.Â
An ad network is a business that joins buyers and sellers to help negotiate advertising arrangements. An ad network handles the majority of the transaction, and offers a number of services, including:
•   Finding prospective advertisers
•   Tracking profits
•   Monitoring/rotating ad placement on your site
•   Tracking click throughs and reporting statistics for the advertiser
While these services take much of the headache out of selling advertising space on your site, these features do come at a cost. The ad networks earn a sizeable percentage of all of your earnings from the site, which can dramatically reduce the amount of profit you actually gain. If you’re considering joining an ad network versus locating prospective advertisers yourself, consider which is more important to you, the extra time you save by hiring the ad network or the extra money you save by doing the work yourself. Dip a toe into the marketplace on your own and see what kind of offers you receive, then explore what different ad networks have to offer. If you do your homework, the best strategy for your site will become apparent.
ad tracking
If you want to make money by selling advertising space on your website, you need to consider your options for selling the space. The marketplace usually seems to have more sellers than buyers – especially if you don’t know where to look for prospective customers. Finding advertisers that would be interested in renting space on your site can be a time consuming process, and those unfamiliar with going advertising rates and practices may be taken advantage of. Due to the hassle associated with brokering a site’s advertising space themselves, many people opt to join an ad network.Â
An ad network is a business that joins buyers and sellers to help negotiate advertising arrangements. An ad network handles the majority of the transaction, and offers a number of services, including:
•   Finding prospective advertisers
•   Tracking profits
•   Monitoring/rotating ad placement on your site
•   Tracking click throughs and reporting statistics for the advertiser
While these services take much of the headache out of selling advertising space on your site, these features do come at a cost. The ad networks earn a sizeable percentage of all of your earnings from the site, which can dramatically reduce the amount of profit you actually gain. If you’re considering joining an ad network versus locating prospective advertisers yourself, consider which is more important to you, the extra time you save by hiring the ad network or the extra money you save by doing the work yourself. Dip a toe into the marketplace on your own and see what kind of offers you receive, then explore what different ad networks have to offer. If you do your homework, the best strategy for your site will become apparent.
ad tracking
Posted in Ad Tracking | 
Tags: Advertising Network, Marketplace, Prospective Advertisers | 
No Comments »
Sean Carmichael asked:
When you have a website, you can’t just leave it on its own. You will have to find a way to track how it’s doing. You can’t even just stop at knowing whether or not people are visiting your site. If they are, you have to know how many of them do it. You also need to look into the locations of the people who actually visit, the pages they open on your website, the actual time they spend on each actual page they visit and all other information that reflects their behavior in your site. These are called your visitor statistics and if you really want your website to work as a marketing tool, you need to understand and use them.
Of course, traffic is good but it’s not all you want. Traffic that converts to sales is. Again, this is not something you can help with guesswork or intuition. You need to have a scientific way of providing an answer to the all important question of how much traffic you’ve had that actually ended up with a purchase. This is, after all, the most important question of all when it comes to ad tracking. Therefore, you can’t answer it with anything less than scientific. The other question now is, how do you make traffic end up in sales? While there’s no hard and fast rule on this, you can try to do your best in improving your site according to the response and behavior manifested by your visitors as told by your website statistics.
For example, you have a web page where a lot of people spend at least this number of minutes reading and viewing your products’ images. And then, you have a similar web page where people barely reach fifteen seconds during a visit before they click away. By knowing how much people enjoy each web page you have, you would know which products need more marketing and which may be more in demand and should be increased in supply. Or by simply knowing from which geographical location your visitors are, you would know where you might need to work on building your brand more.
The value of these statistics don’t rest on your knowing them. You need to act on them as well in order for your website tracking efforts to be worthwhile. And when it comes to tracking that website, you need a software to do the job. There is practically no means for you to manually detect and record activity on your site. But with a specially designed software, you can be assured of regular and accurate reports.
Caffeinated Content – Members-Only Content for WordPress
When you have a website, you can’t just leave it on its own. You will have to find a way to track how it’s doing. You can’t even just stop at knowing whether or not people are visiting your site. If they are, you have to know how many of them do it. You also need to look into the locations of the people who actually visit, the pages they open on your website, the actual time they spend on each actual page they visit and all other information that reflects their behavior in your site. These are called your visitor statistics and if you really want your website to work as a marketing tool, you need to understand and use them.
Of course, traffic is good but it’s not all you want. Traffic that converts to sales is. Again, this is not something you can help with guesswork or intuition. You need to have a scientific way of providing an answer to the all important question of how much traffic you’ve had that actually ended up with a purchase. This is, after all, the most important question of all when it comes to ad tracking. Therefore, you can’t answer it with anything less than scientific. The other question now is, how do you make traffic end up in sales? While there’s no hard and fast rule on this, you can try to do your best in improving your site according to the response and behavior manifested by your visitors as told by your website statistics.
For example, you have a web page where a lot of people spend at least this number of minutes reading and viewing your products’ images. And then, you have a similar web page where people barely reach fifteen seconds during a visit before they click away. By knowing how much people enjoy each web page you have, you would know which products need more marketing and which may be more in demand and should be increased in supply. Or by simply knowing from which geographical location your visitors are, you would know where you might need to work on building your brand more.
The value of these statistics don’t rest on your knowing them. You need to act on them as well in order for your website tracking efforts to be worthwhile. And when it comes to tracking that website, you need a software to do the job. There is practically no means for you to manually detect and record activity on your site. But with a specially designed software, you can be assured of regular and accurate reports.
Caffeinated Content – Members-Only Content for WordPress
Donald Plourde asked:
If you are finding your wallet a little thin theses days it might be because somebody else got there hands on it. And if you’re using PPC (Pay PER Click) Services that’s a pretty good indicator of who it is. The use of PPC advertising can be a great means of getting lots of traffic to your web site but it can also mean spending a lot more dollars then you’re making if you’re not doing it right.
For a new affiliate marketer this can be very discouraging and an expansive lesson. If you’re going to advertise your service or product with PPC advertising you have to do a lot of research. One thing for sure you have to know before you even consider PPC for advertising is the conversion rate of your product, to find this out there are three main things you have to know. One is the conversion rate of your ad-copy on the amount of clicks generated per hundred impressions. The other thing you need to know is the conversion rate of your keywords that generate sales. And lastly the conversion rate of your sales copy for every hundred page impressions.
And if you don’t have this information then you’re going to have to spend a little bit of money and find out, because without this information you’re fighting a losing battle. The only way you can have a cost effective campaign without collecting this information is with the use of a proven product and sales page with all the know keywords for the best conversion.
And if you don’t have this information for your product, then you’re going to have to do some pretty serious tracking of your campaign, tracking that will let you know what ad-copy is getting the most clicks, and what words from that ad-copy are generating sales. You need both facts in order to tweak your sales copy page. One way you can do this, requires you to slowly and medically test each factor one at a time.
With Google as well as other PPC services they let you test variations of your ad-copy against one another. You use the same keywords in three variations of your ad-copy, so what you now have is three ads running against one another. With the only difference between them being the way the ads are worded. What you should do is just use a half a dozen keywords in each ad. The PPC service will send equal amounts of traffic to all three of your ads. Allowing you to observe which ad-copy is generating the most clicks and which one’s are not.
So after you have three ad-copies and have gotten fifty clicks or so, you can see which one has the most clicks and remove or change the other two that did not perform as well.
You keep trying to come up with a variation of your ad-copy that beats your winning copy. Repeating this process over and over till you have a good strong ad-copy that can’t be beat. So through the process of attrition you’re running a strong ad-copy that is converting well.
You also have to find the keywords that are generating sales. This again is very similar to finding a good ad-copy; you test your best performing keywords from the previous ad-copy testing. You run one keyword at a time, in a single ad-copy until you have a hundred clicks or so, with this ad-copy for the keyword you’re testing, and count your sales and how many clicks it took to generate a sale with that keyword. You repeat this process for each keyword one at a time, making a chart for each keyword. When you done you will now have an ideal of which keywords are the ones making the most sales and how many clicks it took. This data may surprise you, to see the keywords that generate the most sales may not always be the ones getting the most clicks.
Now you know the ad-copy that is good and you know the keywords that are generating the most sales. You then have to test your sales copy against different variations of it’s self, to find out which sales copy works the best at generating sales. The best way to do this is one copy at a time. When you’re finished testing, you now have the information of the three main factors you need to know. You will now be able to figure out what is the maximum amount of money that you can pay for each keyword in your campaign.
You can calculate this by taking your conversion rate which would be the amount of sales per 100 clicks (100 / sales) multiplied by the price of your product. This will give you the maximum price in dollars and cents, as to what you can pay for your keywords without over bidding on them. Also I would suggest you not bid the maximum allowable amount for your keywords, but rather 60 percent of this amount. So for every dollar you spend on advertising you’re getting $140 back.
The other thing you want to consider is that you don’t have to be in the first rank with your keywords. In fact I personally like to rank third or forth with my keywords, what happens is you will have a slightly lower click-through rate, but your conversion rate will be higher. I think the reason for this may come from the fact that people that are more discriminating and not clicking the first ad they see, But rather looking and reading a bit tend not to be click on impulse, making for a more serious consumer, hence more conversions.
Create a video blog…instantly.
If you are finding your wallet a little thin theses days it might be because somebody else got there hands on it. And if you’re using PPC (Pay PER Click) Services that’s a pretty good indicator of who it is. The use of PPC advertising can be a great means of getting lots of traffic to your web site but it can also mean spending a lot more dollars then you’re making if you’re not doing it right.
For a new affiliate marketer this can be very discouraging and an expansive lesson. If you’re going to advertise your service or product with PPC advertising you have to do a lot of research. One thing for sure you have to know before you even consider PPC for advertising is the conversion rate of your product, to find this out there are three main things you have to know. One is the conversion rate of your ad-copy on the amount of clicks generated per hundred impressions. The other thing you need to know is the conversion rate of your keywords that generate sales. And lastly the conversion rate of your sales copy for every hundred page impressions.
And if you don’t have this information then you’re going to have to spend a little bit of money and find out, because without this information you’re fighting a losing battle. The only way you can have a cost effective campaign without collecting this information is with the use of a proven product and sales page with all the know keywords for the best conversion.
And if you don’t have this information for your product, then you’re going to have to do some pretty serious tracking of your campaign, tracking that will let you know what ad-copy is getting the most clicks, and what words from that ad-copy are generating sales. You need both facts in order to tweak your sales copy page. One way you can do this, requires you to slowly and medically test each factor one at a time.
With Google as well as other PPC services they let you test variations of your ad-copy against one another. You use the same keywords in three variations of your ad-copy, so what you now have is three ads running against one another. With the only difference between them being the way the ads are worded. What you should do is just use a half a dozen keywords in each ad. The PPC service will send equal amounts of traffic to all three of your ads. Allowing you to observe which ad-copy is generating the most clicks and which one’s are not.
So after you have three ad-copies and have gotten fifty clicks or so, you can see which one has the most clicks and remove or change the other two that did not perform as well.
You keep trying to come up with a variation of your ad-copy that beats your winning copy. Repeating this process over and over till you have a good strong ad-copy that can’t be beat. So through the process of attrition you’re running a strong ad-copy that is converting well.
You also have to find the keywords that are generating sales. This again is very similar to finding a good ad-copy; you test your best performing keywords from the previous ad-copy testing. You run one keyword at a time, in a single ad-copy until you have a hundred clicks or so, with this ad-copy for the keyword you’re testing, and count your sales and how many clicks it took to generate a sale with that keyword. You repeat this process for each keyword one at a time, making a chart for each keyword. When you done you will now have an ideal of which keywords are the ones making the most sales and how many clicks it took. This data may surprise you, to see the keywords that generate the most sales may not always be the ones getting the most clicks.
Now you know the ad-copy that is good and you know the keywords that are generating the most sales. You then have to test your sales copy against different variations of it’s self, to find out which sales copy works the best at generating sales. The best way to do this is one copy at a time. When you’re finished testing, you now have the information of the three main factors you need to know. You will now be able to figure out what is the maximum amount of money that you can pay for each keyword in your campaign.
You can calculate this by taking your conversion rate which would be the amount of sales per 100 clicks (100 / sales) multiplied by the price of your product. This will give you the maximum price in dollars and cents, as to what you can pay for your keywords without over bidding on them. Also I would suggest you not bid the maximum allowable amount for your keywords, but rather 60 percent of this amount. So for every dollar you spend on advertising you’re getting $140 back.
The other thing you want to consider is that you don’t have to be in the first rank with your keywords. In fact I personally like to rank third or forth with my keywords, what happens is you will have a slightly lower click-through rate, but your conversion rate will be higher. I think the reason for this may come from the fact that people that are more discriminating and not clicking the first ad they see, But rather looking and reading a bit tend not to be click on impulse, making for a more serious consumer, hence more conversions.
Create a video blog…instantly.