Archive for March, 2010
Call Tracking For Ad Agencies
Daniel Bernal asked:
Ad agencies have many tools available for understanding how their business is running. Whether online or offline, plenty of methods are used to calculate your return on investment (ROI) or understanding how well a campaign is performing versus another. However, call tracking provides an application that streamlines your analytics into one web based format. This allows any marketer, from novice to highly experienced, to develop sound conclusions on marketing and advertising efforts. User friendly applications that capture the most detailed statistics are at the forefront in this web 2.0 world.
Call tracking has been around since the 90’s and it’s only until recently that this software has been most noticed by businesses everywhere. This call software has been gaining momentum as it becomes easier to manage, implements new features, and streamlines workflow. A tracking number is better than a regular 800 from the phone company for an ad agency when it comes to reports and tracking statistics. Some of those key features include calculating return on investment (ROI), records the phone calls for quality control or sales training, and the ability to track multiple ad campaigns on the same platform.
Call tracking allows companies to stay on track with their goals. It keeps everyone accountable because it can reveal how the marketing is performing. Whether you’re wasting money on a campaign or the sales team is not closing deals, it quickly reveals that information in the detailed statistics it reports. While hours are spent calculating how well the marketing does, a tracking system logs all call activity, so that information is reported in real-time. This is great for managing multiple campaigns without too many hands in the project.
Not only is it great for marketing, but it well utilized for internal use. While it tracks your marketing responses, it also keeps allows you perform quality control, listen in on the recording and see how your customer service handles each call, closing ratios, and call length, just to name a few. This call software has been greatly used in call center to monitor hundreds of calls that flood the phone lines and it would essential for a business to invest in a call tracking application. As this program becomes more advanced and more features become implemented, it’s easy to see how call tracking can improve any ad agencies business and streamline the workflow. Try call tracking today and discover the benefits this application brings to your company.
ad tracking
Ad agencies have many tools available for understanding how their business is running. Whether online or offline, plenty of methods are used to calculate your return on investment (ROI) or understanding how well a campaign is performing versus another. However, call tracking provides an application that streamlines your analytics into one web based format. This allows any marketer, from novice to highly experienced, to develop sound conclusions on marketing and advertising efforts. User friendly applications that capture the most detailed statistics are at the forefront in this web 2.0 world.
Call tracking has been around since the 90’s and it’s only until recently that this software has been most noticed by businesses everywhere. This call software has been gaining momentum as it becomes easier to manage, implements new features, and streamlines workflow. A tracking number is better than a regular 800 from the phone company for an ad agency when it comes to reports and tracking statistics. Some of those key features include calculating return on investment (ROI), records the phone calls for quality control or sales training, and the ability to track multiple ad campaigns on the same platform.
Call tracking allows companies to stay on track with their goals. It keeps everyone accountable because it can reveal how the marketing is performing. Whether you’re wasting money on a campaign or the sales team is not closing deals, it quickly reveals that information in the detailed statistics it reports. While hours are spent calculating how well the marketing does, a tracking system logs all call activity, so that information is reported in real-time. This is great for managing multiple campaigns without too many hands in the project.
Not only is it great for marketing, but it well utilized for internal use. While it tracks your marketing responses, it also keeps allows you perform quality control, listen in on the recording and see how your customer service handles each call, closing ratios, and call length, just to name a few. This call software has been greatly used in call center to monitor hundreds of calls that flood the phone lines and it would essential for a business to invest in a call tracking application. As this program becomes more advanced and more features become implemented, it’s easy to see how call tracking can improve any ad agencies business and streamline the workflow. Try call tracking today and discover the benefits this application brings to your company.
ad tracking
Selling Banner Ad Space – Are Ad Networks Worth Considering?
Jason Nyback asked:
If you want to make money by selling advertising space on your website, you need to consider your options for selling the space. The marketplace usually seems to have more sellers than buyers – especially if you don’t know where to look for prospective customers. Finding advertisers that would be interested in renting space on your site can be a time consuming process, and those unfamiliar with going advertising rates and practices may be taken advantage of. Due to the hassle associated with brokering a site’s advertising space themselves, many people opt to join an ad network.
An ad network is a business that joins buyers and sellers to help negotiate advertising arrangements. An ad network handles the majority of the transaction, and offers a number of services, including:
• Finding prospective advertisers
• Tracking profits
• Monitoring/rotating ad placement on your site
• Tracking click throughs and reporting statistics for the advertiser
While these services take much of the headache out of selling advertising space on your site, these features do come at a cost. The ad networks earn a sizeable percentage of all of your earnings from the site, which can dramatically reduce the amount of profit you actually gain. If you’re considering joining an ad network versus locating prospective advertisers yourself, consider which is more important to you, the extra time you save by hiring the ad network or the extra money you save by doing the work yourself. Dip a toe into the marketplace on your own and see what kind of offers you receive, then explore what different ad networks have to offer. If you do your homework, the best strategy for your site will become apparent.
ad tracking
If you want to make money by selling advertising space on your website, you need to consider your options for selling the space. The marketplace usually seems to have more sellers than buyers – especially if you don’t know where to look for prospective customers. Finding advertisers that would be interested in renting space on your site can be a time consuming process, and those unfamiliar with going advertising rates and practices may be taken advantage of. Due to the hassle associated with brokering a site’s advertising space themselves, many people opt to join an ad network.
An ad network is a business that joins buyers and sellers to help negotiate advertising arrangements. An ad network handles the majority of the transaction, and offers a number of services, including:
• Finding prospective advertisers
• Tracking profits
• Monitoring/rotating ad placement on your site
• Tracking click throughs and reporting statistics for the advertiser
While these services take much of the headache out of selling advertising space on your site, these features do come at a cost. The ad networks earn a sizeable percentage of all of your earnings from the site, which can dramatically reduce the amount of profit you actually gain. If you’re considering joining an ad network versus locating prospective advertisers yourself, consider which is more important to you, the extra time you save by hiring the ad network or the extra money you save by doing the work yourself. Dip a toe into the marketplace on your own and see what kind of offers you receive, then explore what different ad networks have to offer. If you do your homework, the best strategy for your site will become apparent.
ad tracking
Direct Sales Online Advertising – First Things First
Linda Stacy asked:
Whether you are purchasing your first or your fiftieth online ad, or even using free advertising, here a few things to do to prepare for your advertising campaign. Taking these steps ahead of time will help you determine which ads work and which aren’t as successful. These tips can also be applied to other online promotional efforts such as article marketing, forum marketing, or social media marketing. Your time is worth something too, and whether you are spending money or time, you should know if your efforts are paying off.
1 – What is the purpose or goal of your advertising campaign?
A common answer to this question is “to get website traffic” but is that really all you want? Think about what you want your visitors to do once they arrive at your site. Do you want them to make a purchase, join your business opportunity, or sign up for your newsletter? Setting a specific goal focuses your campaign for greater success.
2 – Get your landing page is ready.
Keep your goal in mind when you decide on a landing page for your campaign. If you want newsletter subscribers, don’t send visitors to your home page or your shopping pages. Your ad invites visitors to do something; make it easy for them to do it by designing a landing page that walks them through the process.
In some cases your landing page may be fairly short and simple. If your ad copy is long enough to presell the prospect you may not need additional marketing on the landing page. For example, a solo ad may provide enough information so that a visitor is ready to complete the offer when the arrive. But a banner ad or text link may have just peaked their curiosity enough to get them to visit, and additional marketing may be needed to get them to follow through.
Whether it’s a short or long landing page, make it very clear what you want your visitors to do, and be sure to ask them to do it. Don’t assume that if they see a form they’ll fill it out. Specifically direct them to complete it.
3 – What is your measure of success and how will you know if you’ve achieved it?
Having a specific goal for your campaign makes it easier to track and measure success, but you will likely need to fine tune your definition of success. For example, if your goal is product sales, you can measure success by dollar value, number of units sold, conversion rate (the percentage of visitors that make a purchase), or return on investment.
Your website statistics or analytic program probably provides all the information you need to track your promotions, but if not, you may want to invest in an ad tracking program or service. Or you may be able to use other methods such as sending results to to a special email address or by using a coupon code to identify the campaign.
Establishing your goals, having a well thought out landing page, and tracking results will help you recognize successful campaigns and determine what needs to be changed if you don’t get results.
Create a video blog
Whether you are purchasing your first or your fiftieth online ad, or even using free advertising, here a few things to do to prepare for your advertising campaign. Taking these steps ahead of time will help you determine which ads work and which aren’t as successful. These tips can also be applied to other online promotional efforts such as article marketing, forum marketing, or social media marketing. Your time is worth something too, and whether you are spending money or time, you should know if your efforts are paying off.
1 – What is the purpose or goal of your advertising campaign?
A common answer to this question is “to get website traffic” but is that really all you want? Think about what you want your visitors to do once they arrive at your site. Do you want them to make a purchase, join your business opportunity, or sign up for your newsletter? Setting a specific goal focuses your campaign for greater success.
2 – Get your landing page is ready.
Keep your goal in mind when you decide on a landing page for your campaign. If you want newsletter subscribers, don’t send visitors to your home page or your shopping pages. Your ad invites visitors to do something; make it easy for them to do it by designing a landing page that walks them through the process.
In some cases your landing page may be fairly short and simple. If your ad copy is long enough to presell the prospect you may not need additional marketing on the landing page. For example, a solo ad may provide enough information so that a visitor is ready to complete the offer when the arrive. But a banner ad or text link may have just peaked their curiosity enough to get them to visit, and additional marketing may be needed to get them to follow through.
Whether it’s a short or long landing page, make it very clear what you want your visitors to do, and be sure to ask them to do it. Don’t assume that if they see a form they’ll fill it out. Specifically direct them to complete it.
3 – What is your measure of success and how will you know if you’ve achieved it?
Having a specific goal for your campaign makes it easier to track and measure success, but you will likely need to fine tune your definition of success. For example, if your goal is product sales, you can measure success by dollar value, number of units sold, conversion rate (the percentage of visitors that make a purchase), or return on investment.
Your website statistics or analytic program probably provides all the information you need to track your promotions, but if not, you may want to invest in an ad tracking program or service. Or you may be able to use other methods such as sending results to to a special email address or by using a coupon code to identify the campaign.
Establishing your goals, having a well thought out landing page, and tracking results will help you recognize successful campaigns and determine what needs to be changed if you don’t get results.
Create a video blog
Tracking Your Website and Online Ads
Sean Carmichael asked:
When you have a website, you can’t just leave it on its own. You will have to find a way to track how it’s doing. You can’t even just stop at knowing whether or not people are visiting your site. If they are, you have to know how many of them do it. You also need to look into the locations of the people who actually visit, the pages they open on your website, the actual time they spend on each actual page they visit and all other information that reflects their behavior in your site. These are called your visitor statistics and if you really want your website to work as a marketing tool, you need to understand and use them.
Of course, traffic is good but it’s not all you want. Traffic that converts to sales is. Again, this is not something you can help with guesswork or intuition. You need to have a scientific way of providing an answer to the all important question of how much traffic you’ve had that actually ended up with a purchase. This is, after all, the most important question of all when it comes to ad tracking. Therefore, you can’t answer it with anything less than scientific. The other question now is, how do you make traffic end up in sales? While there’s no hard and fast rule on this, you can try to do your best in improving your site according to the response and behavior manifested by your visitors as told by your website statistics.
For example, you have a web page where a lot of people spend at least this number of minutes reading and viewing your products’ images. And then, you have a similar web page where people barely reach fifteen seconds during a visit before they click away. By knowing how much people enjoy each web page you have, you would know which products need more marketing and which may be more in demand and should be increased in supply. Or by simply knowing from which geographical location your visitors are, you would know where you might need to work on building your brand more.
The value of these statistics don’t rest on your knowing them. You need to act on them as well in order for your website tracking efforts to be worthwhile. And when it comes to tracking that website, you need a software to do the job. There is practically no means for you to manually detect and record activity on your site. But with a specially designed software, you can be assured of regular and accurate reports.
Caffeinated Content – Members-Only Content for WordPress
When you have a website, you can’t just leave it on its own. You will have to find a way to track how it’s doing. You can’t even just stop at knowing whether or not people are visiting your site. If they are, you have to know how many of them do it. You also need to look into the locations of the people who actually visit, the pages they open on your website, the actual time they spend on each actual page they visit and all other information that reflects their behavior in your site. These are called your visitor statistics and if you really want your website to work as a marketing tool, you need to understand and use them.
Of course, traffic is good but it’s not all you want. Traffic that converts to sales is. Again, this is not something you can help with guesswork or intuition. You need to have a scientific way of providing an answer to the all important question of how much traffic you’ve had that actually ended up with a purchase. This is, after all, the most important question of all when it comes to ad tracking. Therefore, you can’t answer it with anything less than scientific. The other question now is, how do you make traffic end up in sales? While there’s no hard and fast rule on this, you can try to do your best in improving your site according to the response and behavior manifested by your visitors as told by your website statistics.
For example, you have a web page where a lot of people spend at least this number of minutes reading and viewing your products’ images. And then, you have a similar web page where people barely reach fifteen seconds during a visit before they click away. By knowing how much people enjoy each web page you have, you would know which products need more marketing and which may be more in demand and should be increased in supply. Or by simply knowing from which geographical location your visitors are, you would know where you might need to work on building your brand more.
The value of these statistics don’t rest on your knowing them. You need to act on them as well in order for your website tracking efforts to be worthwhile. And when it comes to tracking that website, you need a software to do the job. There is practically no means for you to manually detect and record activity on your site. But with a specially designed software, you can be assured of regular and accurate reports.
Caffeinated Content – Members-Only Content for WordPress