Archive for March, 2010
Keyword Tracking and Good Ad Copy Make Sales Conversions
Donald Plourde asked:
If you are finding your wallet a little thin theses days it might be because somebody else got there hands on it. And if you’re using PPC (Pay PER Click) Services that’s a pretty good indicator of who it is. The use of PPC advertising can be a great means of getting lots of traffic to your web site but it can also mean spending a lot more dollars then you’re making if you’re not doing it right.
For a new affiliate marketer this can be very discouraging and an expansive lesson. If you’re going to advertise your service or product with PPC advertising you have to do a lot of research. One thing for sure you have to know before you even consider PPC for advertising is the conversion rate of your product, to find this out there are three main things you have to know. One is the conversion rate of your ad-copy on the amount of clicks generated per hundred impressions. The other thing you need to know is the conversion rate of your keywords that generate sales. And lastly the conversion rate of your sales copy for every hundred page impressions.
And if you don’t have this information then you’re going to have to spend a little bit of money and find out, because without this information you’re fighting a losing battle. The only way you can have a cost effective campaign without collecting this information is with the use of a proven product and sales page with all the know keywords for the best conversion.
And if you don’t have this information for your product, then you’re going to have to do some pretty serious tracking of your campaign, tracking that will let you know what ad-copy is getting the most clicks, and what words from that ad-copy are generating sales. You need both facts in order to tweak your sales copy page. One way you can do this, requires you to slowly and medically test each factor one at a time.
With Google as well as other PPC services they let you test variations of your ad-copy against one another. You use the same keywords in three variations of your ad-copy, so what you now have is three ads running against one another. With the only difference between them being the way the ads are worded. What you should do is just use a half a dozen keywords in each ad. The PPC service will send equal amounts of traffic to all three of your ads. Allowing you to observe which ad-copy is generating the most clicks and which one’s are not.
So after you have three ad-copies and have gotten fifty clicks or so, you can see which one has the most clicks and remove or change the other two that did not perform as well.
You keep trying to come up with a variation of your ad-copy that beats your winning copy. Repeating this process over and over till you have a good strong ad-copy that can’t be beat. So through the process of attrition you’re running a strong ad-copy that is converting well.
You also have to find the keywords that are generating sales. This again is very similar to finding a good ad-copy; you test your best performing keywords from the previous ad-copy testing. You run one keyword at a time, in a single ad-copy until you have a hundred clicks or so, with this ad-copy for the keyword you’re testing, and count your sales and how many clicks it took to generate a sale with that keyword. You repeat this process for each keyword one at a time, making a chart for each keyword. When you done you will now have an ideal of which keywords are the ones making the most sales and how many clicks it took. This data may surprise you, to see the keywords that generate the most sales may not always be the ones getting the most clicks.
Now you know the ad-copy that is good and you know the keywords that are generating the most sales. You then have to test your sales copy against different variations of it’s self, to find out which sales copy works the best at generating sales. The best way to do this is one copy at a time. When you’re finished testing, you now have the information of the three main factors you need to know. You will now be able to figure out what is the maximum amount of money that you can pay for each keyword in your campaign.
You can calculate this by taking your conversion rate which would be the amount of sales per 100 clicks (100 / sales) multiplied by the price of your product. This will give you the maximum price in dollars and cents, as to what you can pay for your keywords without over bidding on them. Also I would suggest you not bid the maximum allowable amount for your keywords, but rather 60 percent of this amount. So for every dollar you spend on advertising you’re getting $140 back.
The other thing you want to consider is that you don’t have to be in the first rank with your keywords. In fact I personally like to rank third or forth with my keywords, what happens is you will have a slightly lower click-through rate, but your conversion rate will be higher. I think the reason for this may come from the fact that people that are more discriminating and not clicking the first ad they see, But rather looking and reading a bit tend not to be click on impulse, making for a more serious consumer, hence more conversions.
Create a video blog…instantly.
If you are finding your wallet a little thin theses days it might be because somebody else got there hands on it. And if you’re using PPC (Pay PER Click) Services that’s a pretty good indicator of who it is. The use of PPC advertising can be a great means of getting lots of traffic to your web site but it can also mean spending a lot more dollars then you’re making if you’re not doing it right.
For a new affiliate marketer this can be very discouraging and an expansive lesson. If you’re going to advertise your service or product with PPC advertising you have to do a lot of research. One thing for sure you have to know before you even consider PPC for advertising is the conversion rate of your product, to find this out there are three main things you have to know. One is the conversion rate of your ad-copy on the amount of clicks generated per hundred impressions. The other thing you need to know is the conversion rate of your keywords that generate sales. And lastly the conversion rate of your sales copy for every hundred page impressions.
And if you don’t have this information then you’re going to have to spend a little bit of money and find out, because without this information you’re fighting a losing battle. The only way you can have a cost effective campaign without collecting this information is with the use of a proven product and sales page with all the know keywords for the best conversion.
And if you don’t have this information for your product, then you’re going to have to do some pretty serious tracking of your campaign, tracking that will let you know what ad-copy is getting the most clicks, and what words from that ad-copy are generating sales. You need both facts in order to tweak your sales copy page. One way you can do this, requires you to slowly and medically test each factor one at a time.
With Google as well as other PPC services they let you test variations of your ad-copy against one another. You use the same keywords in three variations of your ad-copy, so what you now have is three ads running against one another. With the only difference between them being the way the ads are worded. What you should do is just use a half a dozen keywords in each ad. The PPC service will send equal amounts of traffic to all three of your ads. Allowing you to observe which ad-copy is generating the most clicks and which one’s are not.
So after you have three ad-copies and have gotten fifty clicks or so, you can see which one has the most clicks and remove or change the other two that did not perform as well.
You keep trying to come up with a variation of your ad-copy that beats your winning copy. Repeating this process over and over till you have a good strong ad-copy that can’t be beat. So through the process of attrition you’re running a strong ad-copy that is converting well.
You also have to find the keywords that are generating sales. This again is very similar to finding a good ad-copy; you test your best performing keywords from the previous ad-copy testing. You run one keyword at a time, in a single ad-copy until you have a hundred clicks or so, with this ad-copy for the keyword you’re testing, and count your sales and how many clicks it took to generate a sale with that keyword. You repeat this process for each keyword one at a time, making a chart for each keyword. When you done you will now have an ideal of which keywords are the ones making the most sales and how many clicks it took. This data may surprise you, to see the keywords that generate the most sales may not always be the ones getting the most clicks.
Now you know the ad-copy that is good and you know the keywords that are generating the most sales. You then have to test your sales copy against different variations of it’s self, to find out which sales copy works the best at generating sales. The best way to do this is one copy at a time. When you’re finished testing, you now have the information of the three main factors you need to know. You will now be able to figure out what is the maximum amount of money that you can pay for each keyword in your campaign.
You can calculate this by taking your conversion rate which would be the amount of sales per 100 clicks (100 / sales) multiplied by the price of your product. This will give you the maximum price in dollars and cents, as to what you can pay for your keywords without over bidding on them. Also I would suggest you not bid the maximum allowable amount for your keywords, but rather 60 percent of this amount. So for every dollar you spend on advertising you’re getting $140 back.
The other thing you want to consider is that you don’t have to be in the first rank with your keywords. In fact I personally like to rank third or forth with my keywords, what happens is you will have a slightly lower click-through rate, but your conversion rate will be higher. I think the reason for this may come from the fact that people that are more discriminating and not clicking the first ad they see, But rather looking and reading a bit tend not to be click on impulse, making for a more serious consumer, hence more conversions.
Create a video blog…instantly.
AdWords Conversion Tracking
Peter Vermeeren asked:
Are you using Google AdWords to promote your product or service? Are you getting the results you want? You’ll only know this information if you are tracking the conversion rates of the click-through you are paying for. Then, depending on what you learn about the conversions, you may need to refine your campaign.
A conversion rate is defined as the percentage of people who actually purchase your product or service compared to the number of people who came to your website by clicking on your AdWords ad. This number is the conversation percentage and the higher the percentage, the more effective your ad campaign. If you have extremely low numbers, you need to do something to increase those numbers such as refine your ads or choose better keywords or websites for displaying the ads.
Google provides inside the AdWords application a tool for tracking conversions for each campaign and each ad you run. This allows you to learn what your rates are and see which ads are doing their job well. If one ad or a whole campaign isn’t doing well, then you can look for patterns that can clue you in about how to change and make the campaign more effective.
AdWords conversions are driven by many factors. It is not sufficient of your ad to get the user to click through to your website, although that is the first step. The ultimate goal is to make a sale or create a valid lead that will bring in a future sale. Whether you goal is to get the visitor to sign up for a newsletter or to purchase a product or service, if that visitor fails to do what you wish, then you have not converted that visitor. How many convert once they see your website is controlled by you. How attractive is your website? Is it truly compelling, making the visitor believe they simply can’t live without the product or service your offer? Is the website easy to navigate or is it not very user friendly? Are your sales claims believable or do they seem to be unrealistic? Do you have data to support your claims? These are all factors that are within your power to control.
Even the greatest Google AdWords campaign won’t generate conversions into sales or sign-ups if the website the visitor sees is ugly, hard to use or doesn’t offer what the advertisement stated. One example seen all too often is the Google ad that indicates “free” but the visitor find that they actually have to pay. Be sure that your website offers exactly what your Google AdWords campaign promises. If you tell the visitor they will find something for “free” then it must be there and it must be free of charge.
Create a video blog
Are you using Google AdWords to promote your product or service? Are you getting the results you want? You’ll only know this information if you are tracking the conversion rates of the click-through you are paying for. Then, depending on what you learn about the conversions, you may need to refine your campaign.
A conversion rate is defined as the percentage of people who actually purchase your product or service compared to the number of people who came to your website by clicking on your AdWords ad. This number is the conversation percentage and the higher the percentage, the more effective your ad campaign. If you have extremely low numbers, you need to do something to increase those numbers such as refine your ads or choose better keywords or websites for displaying the ads.
Google provides inside the AdWords application a tool for tracking conversions for each campaign and each ad you run. This allows you to learn what your rates are and see which ads are doing their job well. If one ad or a whole campaign isn’t doing well, then you can look for patterns that can clue you in about how to change and make the campaign more effective.
AdWords conversions are driven by many factors. It is not sufficient of your ad to get the user to click through to your website, although that is the first step. The ultimate goal is to make a sale or create a valid lead that will bring in a future sale. Whether you goal is to get the visitor to sign up for a newsletter or to purchase a product or service, if that visitor fails to do what you wish, then you have not converted that visitor. How many convert once they see your website is controlled by you. How attractive is your website? Is it truly compelling, making the visitor believe they simply can’t live without the product or service your offer? Is the website easy to navigate or is it not very user friendly? Are your sales claims believable or do they seem to be unrealistic? Do you have data to support your claims? These are all factors that are within your power to control.
Even the greatest Google AdWords campaign won’t generate conversions into sales or sign-ups if the website the visitor sees is ugly, hard to use or doesn’t offer what the advertisement stated. One example seen all too often is the Google ad that indicates “free” but the visitor find that they actually have to pay. Be sure that your website offers exactly what your Google AdWords campaign promises. If you tell the visitor they will find something for “free” then it must be there and it must be free of charge.
Create a video blog
AdSense Tracking Online Software – Is it of Any Use?
Asem Eltaher asked:
Internet has thrown upon a lot of new business concepts and joining one of the advertising programs is one such marvelous concept. It was started by many search engines many years ago to help advertisers in making a living online.
With time, many companies had started to realize the potential of the online market as a medium to advertise their products and services. This resulted in the importance of AdSense tracking software, also known as affiliate tracking software, to see how far you are from your goals.
How can you earn a living online with such a concept?
It is a concept where in Google would provide the owners of any Google AdSense affiliate site with a piece of code that shows the ads on their websites and blogs. Webmasters have to play the role to advertise their online business and drive traffic to them. When an internet user views the sites and blogs, they would most probably buy the product advertised there assuming that your traffic is specific and targeted. For this he has to click the ad to know more about the product.
In this way, the organization advertises its products and it will pay Google for this, which in turn would pay to the site holder and websites for hosting the ads. The payment by Google to site entirely depends on user visited the site and clicks on advertisement placed in the site.
How can you achieve an inventory tracking optimally?
Your website will be flooded with visitors and not all of them will buy the announced products. It may depend on the position and appearance of your web pages. Therefore, to monitor the performance of your campaign, you need the AdSense tracking software.
Why is it a good idea to have such a tool?
It is an exceptional tool that provides a lot of information on AdSense that is placed on your site. It tells you about the advertisements that are most frequently visited by an individual who comes to your site. Using this tool, we hear huge success stories monthly and it is your turn to be one of them to skyrocket your revenue by increasing your click through rate (CTR). It is one of the most important of all ways to make money on the internet.
What would be the other benefit that most of the beginners overlook?
It also specifies the user searching keywords in the popular search engines to reach your blog. This would help you too in targeting your search engine optimization campaign to place your blog on the top of the search results for these keywords. It also has various other facilities such as knowing the most optimal position for your advertises on your website.
Therefore, the message here is to inform you how much important this tool is and how to use it to increase your earnings. It is now your duty to get one and devote reasonable time and energy to find the optimal choice for you. In this context, I have one golden tip for you. Indeed, I would recommend it for you to inform yourself about the basics of software management.
Create a video blog
Internet has thrown upon a lot of new business concepts and joining one of the advertising programs is one such marvelous concept. It was started by many search engines many years ago to help advertisers in making a living online.
With time, many companies had started to realize the potential of the online market as a medium to advertise their products and services. This resulted in the importance of AdSense tracking software, also known as affiliate tracking software, to see how far you are from your goals.
How can you earn a living online with such a concept?
It is a concept where in Google would provide the owners of any Google AdSense affiliate site with a piece of code that shows the ads on their websites and blogs. Webmasters have to play the role to advertise their online business and drive traffic to them. When an internet user views the sites and blogs, they would most probably buy the product advertised there assuming that your traffic is specific and targeted. For this he has to click the ad to know more about the product.
In this way, the organization advertises its products and it will pay Google for this, which in turn would pay to the site holder and websites for hosting the ads. The payment by Google to site entirely depends on user visited the site and clicks on advertisement placed in the site.
How can you achieve an inventory tracking optimally?
Your website will be flooded with visitors and not all of them will buy the announced products. It may depend on the position and appearance of your web pages. Therefore, to monitor the performance of your campaign, you need the AdSense tracking software.
Why is it a good idea to have such a tool?
It is an exceptional tool that provides a lot of information on AdSense that is placed on your site. It tells you about the advertisements that are most frequently visited by an individual who comes to your site. Using this tool, we hear huge success stories monthly and it is your turn to be one of them to skyrocket your revenue by increasing your click through rate (CTR). It is one of the most important of all ways to make money on the internet.
What would be the other benefit that most of the beginners overlook?
It also specifies the user searching keywords in the popular search engines to reach your blog. This would help you too in targeting your search engine optimization campaign to place your blog on the top of the search results for these keywords. It also has various other facilities such as knowing the most optimal position for your advertises on your website.
Therefore, the message here is to inform you how much important this tool is and how to use it to increase your earnings. It is now your duty to get one and devote reasonable time and energy to find the optimal choice for you. In this context, I have one golden tip for you. Indeed, I would recommend it for you to inform yourself about the basics of software management.
Create a video blog
Secret 5 Step Recipe That Will Earn You Massive Cash Today
Murtuza Abbas asked:
What if you learned the secret recipe that pulls cash out of the web?
Here are 5 simple steps to get started…
Step 1 – Market Research.
Step 2 – What’s Your Strategy?
Step 3 – Get Things Into Place.
Step 4 – Test Wildly.
Step 5 – Drive Massive Traffic.
The purpose of this article is to show you to make massive income online in just 5 simple steps.
Lets get down to step by step details right here and get started today…
Step 1 – Market Research.
Before you get started with your website you have to research the niche that you want to focus.
You have to make sure that your niche is profitable and you are focussing on solving problems of your niche.
Step 2 – What’s Your Strategy?
Determine how you will target your niche.
Will you focus on selling affiliate products, information products, make money with google adsense or go around with online auctions.
Step 3 – Get Things Into Place.
Once you have done your research, make sure that you go about getting things into place…
You have to grab a domain name, hosting account, autoresponder system, order processing system, ad tracking system, etc to get started with your ebiz.
Step 4 – Test Wildly.
Make sure that you test everything right from your traffic till the end point of your sales funnel.
You have to figure out exactly what is working and what’s not, only then will you achieve success online.
Step 5 – Drive Massive Traffic.
Focus on writing articles every day and submitting them to directories.
Build a content rich site and drive traffic using SEO…
Website content
What if you learned the secret recipe that pulls cash out of the web?
Here are 5 simple steps to get started…
Step 1 – Market Research.
Step 2 – What’s Your Strategy?
Step 3 – Get Things Into Place.
Step 4 – Test Wildly.
Step 5 – Drive Massive Traffic.
The purpose of this article is to show you to make massive income online in just 5 simple steps.
Lets get down to step by step details right here and get started today…
Step 1 – Market Research.
Before you get started with your website you have to research the niche that you want to focus.
You have to make sure that your niche is profitable and you are focussing on solving problems of your niche.
Step 2 – What’s Your Strategy?
Determine how you will target your niche.
Will you focus on selling affiliate products, information products, make money with google adsense or go around with online auctions.
Step 3 – Get Things Into Place.
Once you have done your research, make sure that you go about getting things into place…
You have to grab a domain name, hosting account, autoresponder system, order processing system, ad tracking system, etc to get started with your ebiz.
Step 4 – Test Wildly.
Make sure that you test everything right from your traffic till the end point of your sales funnel.
You have to figure out exactly what is working and what’s not, only then will you achieve success online.
Step 5 – Drive Massive Traffic.
Focus on writing articles every day and submitting them to directories.
Build a content rich site and drive traffic using SEO…
Website content