Archive for April 2010
April 26, 2010 | 
Author 
Sean R Mize asked:
So, how do I track the bulk of my important traffic? I say important because since this method is time consuming to set up, I do not use it for all sources of traffic, but rather for all sources which I believe offer opportunities to significantly improve ROI by tracking carefully.
Basically what I do is I set up individual ad tracking web form code using my autoresponder service (I use aweber, which makes it very easy to do, and I recommend aweber if you choose to implement this method of testing), and create a different tracking form for each individual tracking source. You can do this as broad as having a different tracking code for each general traffic source, or you can take it quite deep: I have one set of 39 different tracking code forms to track the 39 different article categories to which I submit articles. This allows me to determine my traffic per article category, for the purpose of dropping categories in the future which are underperforming, and beef up article writing in categories that are performing well.
Once I have created the tracking forms, I will create an individual landing page for each one of the traffic sources. In my case, each landing page is a squeeze page, as I operate my web business using the list building web business model, which, the way I run it, requires all visitors to my web site to become subscribers of one of my lists before they are exposed to one of my sales letters or products for purchase.
(A landing page is the first page that a visitor will come to when they get to your web site).
This process is actually much easier than it sounds. Once I have created the first landing page, I simply rename and save each additional version, adding in the new tracking web form from aweber before I save each new version. It took me less than one hour to create all 39 versions of the squeeze page I am using for article category tracking.
My aweber autoresponder stats allow me to see exactly how many visitors I get from each source, and they also calculate for me how many of those visitors become subscribers, and they calculate a conversion rate for me.
The second advantage to using this method is that when someone makes a purchase with me, I can look up that individual in aweber to determine which initial landing page they came into my system on. This allows me to evaluate each traffic source, not just by traffic, or by subscribers, but by how much money the average person spends depending on the traffic source. This of course allows me to increase the traffic from sources that are profitable, and identify losing traffic sources, so that I can eliminate them.
Caffeinated Content – Members-Only Content for WordPress
So, how do I track the bulk of my important traffic? I say important because since this method is time consuming to set up, I do not use it for all sources of traffic, but rather for all sources which I believe offer opportunities to significantly improve ROI by tracking carefully.
Basically what I do is I set up individual ad tracking web form code using my autoresponder service (I use aweber, which makes it very easy to do, and I recommend aweber if you choose to implement this method of testing), and create a different tracking form for each individual tracking source. You can do this as broad as having a different tracking code for each general traffic source, or you can take it quite deep: I have one set of 39 different tracking code forms to track the 39 different article categories to which I submit articles. This allows me to determine my traffic per article category, for the purpose of dropping categories in the future which are underperforming, and beef up article writing in categories that are performing well.
Once I have created the tracking forms, I will create an individual landing page for each one of the traffic sources. In my case, each landing page is a squeeze page, as I operate my web business using the list building web business model, which, the way I run it, requires all visitors to my web site to become subscribers of one of my lists before they are exposed to one of my sales letters or products for purchase.
(A landing page is the first page that a visitor will come to when they get to your web site).
This process is actually much easier than it sounds. Once I have created the first landing page, I simply rename and save each additional version, adding in the new tracking web form from aweber before I save each new version. It took me less than one hour to create all 39 versions of the squeeze page I am using for article category tracking.
My aweber autoresponder stats allow me to see exactly how many visitors I get from each source, and they also calculate for me how many of those visitors become subscribers, and they calculate a conversion rate for me.
The second advantage to using this method is that when someone makes a purchase with me, I can look up that individual in aweber to determine which initial landing page they came into my system on. This allows me to evaluate each traffic source, not just by traffic, or by subscribers, but by how much money the average person spends depending on the traffic source. This of course allows me to increase the traffic from sources that are profitable, and identify losing traffic sources, so that I can eliminate them.
Caffeinated Content – Members-Only Content for WordPress
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Elaine Berry asked:
Adwords marketing is probably the fastest and simplest way of putting your product in front of customers who want to buy it. But of course it can also be the fastest and easiest way of losing your money.
A lot of books have been written about how to succeed with adwords. You may have read many of these and still not be succeeding. But there are some little-known techniques that can make the difference between success and failure.
So what are these little-known secrets of adwords marketing? They are to do with the way you test and track your ads and keywords.
Use Google’s ad tracking code. This is one of the simplest secrets of adwords marketing. Yet the majority of adwords marketers don’t use it – or even know it’s there. Use the ad tracking code with each ad group (that is, each small group of keywords for which you write a different ad). You will find that some of your keywords are unprofitable even if you have researched them well. So don’t just research your keywords and leave them. You HAVE to track them. You are only allowed to put ad tracking code on a website of your own, not on a merchant’s website. If you are promoting an affiliate product, you can get round this by setting up a web page to collect leads, and putting the ad tracker code on it. Then you can see whether each keyword produces sales, or just leads. This is one of the best-kept secrets of adwords marketing When testing your ads, test two at a time. Google allows you to use two different ads for the same set of keywords so you can “split-test†them. When split-testing, make sure the ads differ in only a single aspect at a time – i.e. headline, first line second line, display URL. If they differ in more than one aspect at a time, you won’t know which is making the difference. When testing your headlines, include things like question versus command-statement, e.g. Does Your Website Sell? versus Make Your Website Sell! Also test out different ways of showing your display URL. You may be surprised to find what a difference it can make. For instance try www. bestsmellingroses.com versus www. BestSmellingRoses.com versus BestSmellingRoses.com (without the “wwwâ€).
You could be doing everything else right, and yet failing to carry out these simple tests could be keeping you from making a profit – or worse, causing you to lose money. These really are the secrets of adwords marketing that could make all the difference between joy and disappointment!
Caffeinated Content
Adwords marketing is probably the fastest and simplest way of putting your product in front of customers who want to buy it. But of course it can also be the fastest and easiest way of losing your money.
A lot of books have been written about how to succeed with adwords. You may have read many of these and still not be succeeding. But there are some little-known techniques that can make the difference between success and failure.
So what are these little-known secrets of adwords marketing? They are to do with the way you test and track your ads and keywords.
Use Google’s ad tracking code. This is one of the simplest secrets of adwords marketing. Yet the majority of adwords marketers don’t use it – or even know it’s there. Use the ad tracking code with each ad group (that is, each small group of keywords for which you write a different ad). You will find that some of your keywords are unprofitable even if you have researched them well. So don’t just research your keywords and leave them. You HAVE to track them. You are only allowed to put ad tracking code on a website of your own, not on a merchant’s website. If you are promoting an affiliate product, you can get round this by setting up a web page to collect leads, and putting the ad tracker code on it. Then you can see whether each keyword produces sales, or just leads. This is one of the best-kept secrets of adwords marketing When testing your ads, test two at a time. Google allows you to use two different ads for the same set of keywords so you can “split-test†them. When split-testing, make sure the ads differ in only a single aspect at a time – i.e. headline, first line second line, display URL. If they differ in more than one aspect at a time, you won’t know which is making the difference. When testing your headlines, include things like question versus command-statement, e.g. Does Your Website Sell? versus Make Your Website Sell! Also test out different ways of showing your display URL. You may be surprised to find what a difference it can make. For instance try www. bestsmellingroses.com versus www. BestSmellingRoses.com versus BestSmellingRoses.com (without the “wwwâ€).
You could be doing everything else right, and yet failing to carry out these simple tests could be keeping you from making a profit – or worse, causing you to lose money. These really are the secrets of adwords marketing that could make all the difference between joy and disappointment!
Caffeinated Content
Gert Hough asked:
Adsense Detective is the ultimate Google Adsense tracking script solution for the Adsense advertiser.
I have looked at various adsense tracking scripts – both free and paid products. Yet I have chosen to put Adsense detective as the top one to promote to my mailing list.
I always take care not to promote something I don’t use myself as so many people do that. Just sign up with a few mailing lists and you are bombarded with promotional emails – stuff that the list owner just copy and paste and send to his/her mailing list.
I just know that if you make enough effort to set up websites with content with Google Adsense Ads on them, you would not like the idea of having wasted all your work when your Google Adsense account is shut down due to someone going crazy and illegally clicking away like mad on the ads on your site – it could be a family member or a friend thinking they are doing you a favor helping you make money or it could be your competition. If you have spent hours like me with content sites, you know how dear your Google Adsense account is to you. Ask me – I know – ever since I got my first click I know my Google Adsense account was for keeps.
What made me finally decide to go for Adsense Detective is the fact that I read somewhere someone said that he convinced Google that he did not himself clicked on his own Adsense ads and the fact that he could provide the IP addresses on the illegal clicks had Google convinced to take the clicks off his Google Adsense account.
That made me think – I just had to do everything in my power to protect my Google Adsense account.
I have previously purchased Adsense tracking scripts that failed to work once installed, and with Adsense Detective you get everything ready. When you write up your html web page or you create your php template, all you need to do is add a small of of code at the bottom of the page, just before the closing body-tag, and your clicks are tracked for you.
Just some of the details available are:
Domain summary, Domain pages, Ad formats, Ad colors, Ad channels, Referring URLs, Referring domains, Referring keywords,IPs, By hour, Selected URL, Detailed clicks and download stats.
If you are an active Adsense Advertiser or you plan to invest money and effort like I did, I invite you to take a look at the benefits as outline in their sales page.
Hope you gained as much as I knowing that your Google Adsense account can be protected against abuse.
Click here to check out the sales page of Adsense Detective…
Create a video blog…instantly.
Adsense Detective is the ultimate Google Adsense tracking script solution for the Adsense advertiser.
I have looked at various adsense tracking scripts – both free and paid products. Yet I have chosen to put Adsense detective as the top one to promote to my mailing list.
I always take care not to promote something I don’t use myself as so many people do that. Just sign up with a few mailing lists and you are bombarded with promotional emails – stuff that the list owner just copy and paste and send to his/her mailing list.
I just know that if you make enough effort to set up websites with content with Google Adsense Ads on them, you would not like the idea of having wasted all your work when your Google Adsense account is shut down due to someone going crazy and illegally clicking away like mad on the ads on your site – it could be a family member or a friend thinking they are doing you a favor helping you make money or it could be your competition. If you have spent hours like me with content sites, you know how dear your Google Adsense account is to you. Ask me – I know – ever since I got my first click I know my Google Adsense account was for keeps.
What made me finally decide to go for Adsense Detective is the fact that I read somewhere someone said that he convinced Google that he did not himself clicked on his own Adsense ads and the fact that he could provide the IP addresses on the illegal clicks had Google convinced to take the clicks off his Google Adsense account.
That made me think – I just had to do everything in my power to protect my Google Adsense account.
I have previously purchased Adsense tracking scripts that failed to work once installed, and with Adsense Detective you get everything ready. When you write up your html web page or you create your php template, all you need to do is add a small of of code at the bottom of the page, just before the closing body-tag, and your clicks are tracked for you.
Just some of the details available are:
Domain summary, Domain pages, Ad formats, Ad colors, Ad channels, Referring URLs, Referring domains, Referring keywords,IPs, By hour, Selected URL, Detailed clicks and download stats.
If you are an active Adsense Advertiser or you plan to invest money and effort like I did, I invite you to take a look at the benefits as outline in their sales page.
Hope you gained as much as I knowing that your Google Adsense account can be protected against abuse.
Click here to check out the sales page of Adsense Detective…
Create a video blog…instantly.
Yoshiko Choy asked:
Many small businesses are hesitant to advertise in newspapers and magazines by the sheer myth that such advertisements cannot be effectively tracked for response. In truth, it can be achieved very easily using simple routing approaches effectively for leads and sales tracking. We shall set the scenario and illustrate:
Our target of discussion is small business owners who run local businesses with less than 100 staff at best. The nature of their business is in delivering products or services directly and personally to their clientèle, for instance service-based like financial planning advice, legal advice (note that some countries do not allow law firms to advertise) or quantity-based like specialized stationary, electronic goods etc. Their target markets typically spans a geographically localized scope within the surrounding few states. They do not enjoy the vast financial muscle of large corporations, possessing only limited marketing and financial resources. Being small and maybe start-ups, there is little understanding and usage of internet marketing although they do have company websites.
There is need to run campaigns and advertise the business in order generate more leads which then are turned into sales and hence, revenue. Advertising channels broadly encompass television commercials (TVCs), press advertisements, marketing collaterals, email marketing & websites.
Tracking TVCs, Press Advertisements & Marketing Collaterals
Prepare Your Tools
Design Ad copies and emails with Hotline (Loop-Back) feature & website address prominently placed Prepare a Lead Tracking Schedule either manually or using an email format, encompassing and tabulating No. of Enquiries, No. of Leads, Source of Ad Channels, Name of Sales person routed to, Lead Status. The Lead Tracking Schedule will be tabulated at the end of each day Prepare a telemarketing script to lead generate effectivelyThe Process
Ensure that the Hotline and email responses are attended to immediately Telemarketer to check the source of ad channel Route the lead to sales person. Sales person to revert on status of leads after attending the lead via email or call update. If your email system has the capabilities, consolidated email reports will be routed to your system on a daily basisTracking Email Marketing
Track the number of your emails are opened or read. Track the number of email readers visit you website via your links At best, allow half a day turn around time. The longer you wait on the lead, the colder it gets. Monitor the hotline leadsTracking Websites
Ensure that there is a response or “shy yes” page which allows your website visitors to leave their details or inquiries Use certain analytics tracking systems to track your website traffic flow. The comprehensive reports will indicate from where, who, and how loyalty your visitors are. This will help you to further hone your target segments.
ad tracking
Many small businesses are hesitant to advertise in newspapers and magazines by the sheer myth that such advertisements cannot be effectively tracked for response. In truth, it can be achieved very easily using simple routing approaches effectively for leads and sales tracking. We shall set the scenario and illustrate:
Our target of discussion is small business owners who run local businesses with less than 100 staff at best. The nature of their business is in delivering products or services directly and personally to their clientèle, for instance service-based like financial planning advice, legal advice (note that some countries do not allow law firms to advertise) or quantity-based like specialized stationary, electronic goods etc. Their target markets typically spans a geographically localized scope within the surrounding few states. They do not enjoy the vast financial muscle of large corporations, possessing only limited marketing and financial resources. Being small and maybe start-ups, there is little understanding and usage of internet marketing although they do have company websites.
There is need to run campaigns and advertise the business in order generate more leads which then are turned into sales and hence, revenue. Advertising channels broadly encompass television commercials (TVCs), press advertisements, marketing collaterals, email marketing & websites.
Tracking TVCs, Press Advertisements & Marketing Collaterals
Prepare Your Tools
Design Ad copies and emails with Hotline (Loop-Back) feature & website address prominently placed Prepare a Lead Tracking Schedule either manually or using an email format, encompassing and tabulating No. of Enquiries, No. of Leads, Source of Ad Channels, Name of Sales person routed to, Lead Status. The Lead Tracking Schedule will be tabulated at the end of each day Prepare a telemarketing script to lead generate effectivelyThe Process
Ensure that the Hotline and email responses are attended to immediately Telemarketer to check the source of ad channel Route the lead to sales person. Sales person to revert on status of leads after attending the lead via email or call update. If your email system has the capabilities, consolidated email reports will be routed to your system on a daily basisTracking Email Marketing
Track the number of your emails are opened or read. Track the number of email readers visit you website via your links At best, allow half a day turn around time. The longer you wait on the lead, the colder it gets. Monitor the hotline leadsTracking Websites
Ensure that there is a response or “shy yes” page which allows your website visitors to leave their details or inquiries Use certain analytics tracking systems to track your website traffic flow. The comprehensive reports will indicate from where, who, and how loyalty your visitors are. This will help you to further hone your target segments.
ad tracking
Steven Lanier asked:
In order to be successful in online marketing one has to have a system, and the system that is being utilized has to be one that has been demonstrated to work. Many online entrepreneurs know how to successfully START a business, but very few actually know how to GROW one. Building an online business is not difficult, once you know the steps. But it all begins with your marketing system.
A true marketing system should give you a diversity of advertising and promotional options. Its very rare (probably impossible) when one advertising resource provides all your online marketing needs. Many entrepreneurs take advantage of as many advertising sources as their budget will allow. The more exposure you secure for your website and online business, the more success you will have.
Advertising should be a cocktail of different promotional sources that translate to hits to your website. In online marketing, its not uncommon for a site to receive 1000 – 5000 hits in single day, and this type of mass advertising is what is needed if a business is going to get the signups it needs to be successful. If you are sending 5 or 6 people to your web page daily, you are probably not going to experience very much success with your online business.
They system that you choose for your online marketing efforts should provide you with ad tracking, which is a way to keep track of where your traffic is coming from and how often. A good ad tracker will tell you if a hit is unique, what browser they are using, where they came from etc. It is a very important part of online marketing and should be a part of every online marketing system. Trying to promote online without using an ad tracker is kind of like trying to play tennis blindfolded.
The marketing system you choose should be 100% duplicatible. You shouldn’t have to rely on tools outside the system to satisfy your basic advertising needs. A good online marketing system will provide all your basic tools and will give you the ability to generate visitors to your website. Duplicating the system is the true key to success, and you should focus on doing just that every single day you are promoting.
The biggest mistake an online marketer can have is not having a system to apply. By doing things yourself you have to learn what works and what doesn’t work on your own. This is what leads to the 95% failure rate in business, whether its home based business or traditional. By having a system you really ease the learning curve and can immediately apply what has been proven to work in this industry.
So in closing, the biggest things that a marketing system should have are multiple traffic sources, ad tracking, and marketing tools. If its shy on any of these things, its probably a good idea to seek out a different marketing system to apply to your home based business. There are many of them out there, and finding the right one is just a question of research, and putting the time in to find it. But the dividends it can pay to your online marketing efforts over the long run can be substantial.
Caffeinated Content
In order to be successful in online marketing one has to have a system, and the system that is being utilized has to be one that has been demonstrated to work. Many online entrepreneurs know how to successfully START a business, but very few actually know how to GROW one. Building an online business is not difficult, once you know the steps. But it all begins with your marketing system.
A true marketing system should give you a diversity of advertising and promotional options. Its very rare (probably impossible) when one advertising resource provides all your online marketing needs. Many entrepreneurs take advantage of as many advertising sources as their budget will allow. The more exposure you secure for your website and online business, the more success you will have.
Advertising should be a cocktail of different promotional sources that translate to hits to your website. In online marketing, its not uncommon for a site to receive 1000 – 5000 hits in single day, and this type of mass advertising is what is needed if a business is going to get the signups it needs to be successful. If you are sending 5 or 6 people to your web page daily, you are probably not going to experience very much success with your online business.
They system that you choose for your online marketing efforts should provide you with ad tracking, which is a way to keep track of where your traffic is coming from and how often. A good ad tracker will tell you if a hit is unique, what browser they are using, where they came from etc. It is a very important part of online marketing and should be a part of every online marketing system. Trying to promote online without using an ad tracker is kind of like trying to play tennis blindfolded.
The marketing system you choose should be 100% duplicatible. You shouldn’t have to rely on tools outside the system to satisfy your basic advertising needs. A good online marketing system will provide all your basic tools and will give you the ability to generate visitors to your website. Duplicating the system is the true key to success, and you should focus on doing just that every single day you are promoting.
The biggest mistake an online marketer can have is not having a system to apply. By doing things yourself you have to learn what works and what doesn’t work on your own. This is what leads to the 95% failure rate in business, whether its home based business or traditional. By having a system you really ease the learning curve and can immediately apply what has been proven to work in this industry.
So in closing, the biggest things that a marketing system should have are multiple traffic sources, ad tracking, and marketing tools. If its shy on any of these things, its probably a good idea to seek out a different marketing system to apply to your home based business. There are many of them out there, and finding the right one is just a question of research, and putting the time in to find it. But the dividends it can pay to your online marketing efforts over the long run can be substantial.
Caffeinated Content