Archive for May 2010
May 5, 2010 | 
Author 
Jonathan Gafill asked:
Deciding on the specifics of your ad campaigns can have an enormous impact on how effective your ad is. Here are the obvious factors that you might consider; the demographics of the target audience, the geographic area that you intend to advertise in, and how much capital you have to work with.
There are so many different ways to advertise these days, its no wonder that the majority of small to medium size businesses only get business from half of their published advertisements. That means that statistically speaking, only half of your ads are working. Well, what about the other half?
Whether you are publishing an advertisement in the phone book, or trying to expand your brand on the internet, knowing exactly which ads are generating business would be priceless information. The days of blind “shotgun” advertising are over. With a clever convergence of telecommunications and internet technology, you can now access a wealth of information that can provide an in depth look at where are advertising dollars are going, and which advertising dollars are actually generating a return on investment.
Imagine if you had the ability to capture exactly which ad in a particular phone book brought your last customer – without having to interrogate them with the “how did you hear about us” questions, which still might not be specific or accurate enough to be completely effective in tracking your ads. These days, businesses can simply sign up for an ad tracking service, and eliminate half of their advertising dollars.
With this breakthrough technology allowing businesses to eliminate the ads that are going unseen, they are saving vast amounts of money every month! After a short period of time, you will begin to see which advertisements are actually bringing in the business, which gives enormous insight into what your leads are looking for. These days, businesses can’t afford to avoid saving money. After all, a penny saved is a penny earned.
Caffeinated Content – Members-Only Content for WordPress
Deciding on the specifics of your ad campaigns can have an enormous impact on how effective your ad is. Here are the obvious factors that you might consider; the demographics of the target audience, the geographic area that you intend to advertise in, and how much capital you have to work with.
There are so many different ways to advertise these days, its no wonder that the majority of small to medium size businesses only get business from half of their published advertisements. That means that statistically speaking, only half of your ads are working. Well, what about the other half?
Whether you are publishing an advertisement in the phone book, or trying to expand your brand on the internet, knowing exactly which ads are generating business would be priceless information. The days of blind “shotgun” advertising are over. With a clever convergence of telecommunications and internet technology, you can now access a wealth of information that can provide an in depth look at where are advertising dollars are going, and which advertising dollars are actually generating a return on investment.
Imagine if you had the ability to capture exactly which ad in a particular phone book brought your last customer – without having to interrogate them with the “how did you hear about us” questions, which still might not be specific or accurate enough to be completely effective in tracking your ads. These days, businesses can simply sign up for an ad tracking service, and eliminate half of their advertising dollars.
With this breakthrough technology allowing businesses to eliminate the ads that are going unseen, they are saving vast amounts of money every month! After a short period of time, you will begin to see which advertisements are actually bringing in the business, which gives enormous insight into what your leads are looking for. These days, businesses can’t afford to avoid saving money. After all, a penny saved is a penny earned.
Caffeinated Content – Members-Only Content for WordPress
Posted in 
Tags: 
Simon Bell asked:
Conversion tracking and goal tracking are one of the most important aspects of optimising an AdWords campaign to perform better and reduce your advertising costs. In this article I walk you through how to install and set-up conversion and goal tracking in both Google AdWords and Google Analytics.
In Google AdWords:
1) In your AdWords account: under “Reporting” select “Conversions”
2) Select “+ New Conversion” and give your conversion a name e.g. “newsletter signup”. You’ll want to give your conversion a purpose. If it’s a newsletter signup select “signup”. If it’s a purchase or a sale select “Purchase/sale”
3) If you’re conversion page is over a secure connection (SSL) select the option “https” of not leave it on “http”. You can enter a monetary value for your conversion if it’s a sale. If not leave it blank. Under the AdWords privacy policy you will need to tell your users you’re tracking their conversion with the words “Google site stats” or your own words.
4) Insert the HTML code into the web page where the conversion completes. For example; if you offer a newsletter with double opt-in (i.e. the user has to confirm their email address to be on your newsletter) then you’ll want to insert the HTML conversion tracking code on the page where they confirm their email address. The reason for this is that some people may sign up for a newsletter but never confirm their email address. Which isn’t a completed conversion. If you want your conversion tracking to be accurate ensure the conversion tracking code is on the final page.
In Google Analytics:
1) Presuming you’re already tracking a website in Analytics: On the main analytics page find the website you want to set-up goal tracking for. Under “actions” towards the far right of the page select “edit”
2) Under “Goals” select “Add new goal”. Select a name for your goal e.g. “Newsletter Signup” and select the “Goal type”. If it’s a newsletter signup you’ll want to select “URL Destination”.
3) Under “Goal Details” select the match type. For an exact URL such as yourdomain.com/newsletter.html enter “exact match”. For a variable URL such as yourdomain.com/indx.php?newsletter&signup=user@email.com select “head match”
4) Finally enter the URL of the goal and the value of the goal, if any
You can now monitor your conversions to improve the efficiency of the marketing you’re carrying out for your website. Whether it be PPC marketing or article marketing or any other form of marketing your website.
Caffeinated Content – Members-Only Content for WordPress
Conversion tracking and goal tracking are one of the most important aspects of optimising an AdWords campaign to perform better and reduce your advertising costs. In this article I walk you through how to install and set-up conversion and goal tracking in both Google AdWords and Google Analytics.
In Google AdWords:
1) In your AdWords account: under “Reporting” select “Conversions”
2) Select “+ New Conversion” and give your conversion a name e.g. “newsletter signup”. You’ll want to give your conversion a purpose. If it’s a newsletter signup select “signup”. If it’s a purchase or a sale select “Purchase/sale”
3) If you’re conversion page is over a secure connection (SSL) select the option “https” of not leave it on “http”. You can enter a monetary value for your conversion if it’s a sale. If not leave it blank. Under the AdWords privacy policy you will need to tell your users you’re tracking their conversion with the words “Google site stats” or your own words.
4) Insert the HTML code into the web page where the conversion completes. For example; if you offer a newsletter with double opt-in (i.e. the user has to confirm their email address to be on your newsletter) then you’ll want to insert the HTML conversion tracking code on the page where they confirm their email address. The reason for this is that some people may sign up for a newsletter but never confirm their email address. Which isn’t a completed conversion. If you want your conversion tracking to be accurate ensure the conversion tracking code is on the final page.
In Google Analytics:
1) Presuming you’re already tracking a website in Analytics: On the main analytics page find the website you want to set-up goal tracking for. Under “actions” towards the far right of the page select “edit”
2) Under “Goals” select “Add new goal”. Select a name for your goal e.g. “Newsletter Signup” and select the “Goal type”. If it’s a newsletter signup you’ll want to select “URL Destination”.
3) Under “Goal Details” select the match type. For an exact URL such as yourdomain.com/newsletter.html enter “exact match”. For a variable URL such as yourdomain.com/indx.php?newsletter&signup=user@email.com select “head match”
4) Finally enter the URL of the goal and the value of the goal, if any
You can now monitor your conversions to improve the efficiency of the marketing you’re carrying out for your website. Whether it be PPC marketing or article marketing or any other form of marketing your website.
Caffeinated Content – Members-Only Content for WordPress