January 12, 2011 | 
Author 
Dan Kazinsky asked:
You wouldn’t believe how easily you can create profitable Pay-Per-Click campaigns by using a sophisticated Organic Pay Per Click Optimizer. Fortunately, thanks to this technique we don’t have to perform these manual Keyword+Ad tracking assignments anymore in order to know what does/doesn’t convert. Want to learn more about this wonderful technology? Read here.
Some background
What an advanced Organic Pay Per Click Optimizer does is asking the user for keyword(s), it then starts researching and analyzing the top search engines for all PPC-Ads that are being triggered accordingly in results page. In the next step each Ad is being closely examined day-by-day – logically we believe that if it is shown for at least a week to 10 days, it shows that there are great odds that this marketer is getting a positive roi or he/she just likes to spend money for nothing. When it finishes collecting enough data you’ll be able to recognize which Keyphrase(s) + ad(s) + landing page(s) mixture is successful and which isn’t.
Benefits
Let’s see what is in it for us:
* Perfect for those who use Google AdWords.
* Replicating the process that top-affiliates go through becomes easy.
* Eliminates all the ‘guess work’ by providing accurate results.
* Works for any language.
On the bottom line
Using such powerful Organic Pay Per Click Optimizer is probably the easiest and most effective way to maintain existing PPC-Campaigns or launching new ones. Different users would probably find various benefits provided by this unique ‘machine’, simply because it transforms complicated tasks automatic and effective. The best advice would be to watch some videos and evaluate it as in most cases it will take you no more than several minutes to evaluate it.
Caffeinated Content
You wouldn’t believe how easily you can create profitable Pay-Per-Click campaigns by using a sophisticated Organic Pay Per Click Optimizer. Fortunately, thanks to this technique we don’t have to perform these manual Keyword+Ad tracking assignments anymore in order to know what does/doesn’t convert. Want to learn more about this wonderful technology? Read here.
Some background
What an advanced Organic Pay Per Click Optimizer does is asking the user for keyword(s), it then starts researching and analyzing the top search engines for all PPC-Ads that are being triggered accordingly in results page. In the next step each Ad is being closely examined day-by-day – logically we believe that if it is shown for at least a week to 10 days, it shows that there are great odds that this marketer is getting a positive roi or he/she just likes to spend money for nothing. When it finishes collecting enough data you’ll be able to recognize which Keyphrase(s) + ad(s) + landing page(s) mixture is successful and which isn’t.
Benefits
Let’s see what is in it for us:
* Perfect for those who use Google AdWords.
* Replicating the process that top-affiliates go through becomes easy.
* Eliminates all the ‘guess work’ by providing accurate results.
* Works for any language.
On the bottom line
Using such powerful Organic Pay Per Click Optimizer is probably the easiest and most effective way to maintain existing PPC-Campaigns or launching new ones. Different users would probably find various benefits provided by this unique ‘machine’, simply because it transforms complicated tasks automatic and effective. The best advice would be to watch some videos and evaluate it as in most cases it will take you no more than several minutes to evaluate it.
Caffeinated Content
Posted in 
Tags: 
Pam Hogan asked:
Ad tracking whether in the offline or online world is the only way to really know if your advertising dollars are being spent wisely, and your shopping cart can now do that for you.
Believing your ad is a good one because a lot of people click on it can be misleading, just as thinking an ad is not worth the expense because it has half as many people clicking on it. Making a decision based on these type of assumptions with no data to support it can end up costing you.
Shopping carts equipped with integrated ad tracking take all of the guesswork out of it for you. This function allows you to know that the ad you thought was doing so well because of all of the people clicking on it really isn’t doing well at all because it produces a small number of sales. And that ad you were about to cancel was actually producing a very high percentage of sales. You just have to turn on ad tracker to get in charge of your ad dollars.
Have you ever wondered if your ad would pull better with a different headline, or with a different price, or what if the “buy button” was blinking instead of just sitting there? Shopping carts equipped with ad rotation allow you to engage in split testing of your ads very easily. You will be able to have several advertising pages running at once with the shopping system alternating the ads automatically for you. This is the way the big boys do it. Why should you be left in the dark?
When you combine ad tracking, ad rotation with conversion ratio features your cart should make available to you you’ll get instant feedback on which ad is bringing you the most business. It makes no sense to throw away advertising dollars when you can pinpoint exactly where your ad dollars should go by simply listening to your shopping cart.
Caffeinated Content
Ad tracking whether in the offline or online world is the only way to really know if your advertising dollars are being spent wisely, and your shopping cart can now do that for you.
Believing your ad is a good one because a lot of people click on it can be misleading, just as thinking an ad is not worth the expense because it has half as many people clicking on it. Making a decision based on these type of assumptions with no data to support it can end up costing you.
Shopping carts equipped with integrated ad tracking take all of the guesswork out of it for you. This function allows you to know that the ad you thought was doing so well because of all of the people clicking on it really isn’t doing well at all because it produces a small number of sales. And that ad you were about to cancel was actually producing a very high percentage of sales. You just have to turn on ad tracker to get in charge of your ad dollars.
Have you ever wondered if your ad would pull better with a different headline, or with a different price, or what if the “buy button” was blinking instead of just sitting there? Shopping carts equipped with ad rotation allow you to engage in split testing of your ads very easily. You will be able to have several advertising pages running at once with the shopping system alternating the ads automatically for you. This is the way the big boys do it. Why should you be left in the dark?
When you combine ad tracking, ad rotation with conversion ratio features your cart should make available to you you’ll get instant feedback on which ad is bringing you the most business. It makes no sense to throw away advertising dollars when you can pinpoint exactly where your ad dollars should go by simply listening to your shopping cart.
Caffeinated Content
Ricardo A Saldana asked:
There is absolutely no secret about the fact that there’s a LOT of money to be made in affiliate marketing. The only caveat to this is that, the only ones who will make that money are those who are serious about the affiliate marketing business and are willing to work hard for it. The biggest part of succeeding with an affiliate program always depends on your perseverance and determination.
Even the affiliate programs with the best offer and commission won’t help you prosper and achieve your financial dreams. If you don’t treat you affiliate business as the business that it is, you’ll end up with a hobby at best and with a heap of wasted time and a lot of frustration at worse.
Nothing will happen with the banners and links you place on your website. They’ll actually end as decorations on the site’s pages unless you give your visitors a good enough reason for them to click on the link (or banner) and proceed to the affiliate program you are promoting and buy that program or service.
Affiliate marketing is not difficult. It can really be made easy if you have planned your campaign well and have taken the right steps towards its success. There is no doubt that picking the right product to promote and designing the layout of your website is key. And so is having an ad tracker.
An ad tracker is a software program that will allow monitoring and tracking each individual click that a visitor makes through your affiliate link. What’s even more valuable to you is that with ad tracker software you will know not only how many times your affiliate link has been clicked on but also where the link came from. In other words, you’ll be able to determine which of your links is bringing you the most clicks! This can help you focus your marketing efforts on that area of your advertising that is bringing you the most clicks. Because the more click through you get, the more money you stand to make. Make sense?
You can either use a service provider (which will most likely incur a recurrent monthly billing) or you can right-out purchase the ad tracking software (for a one-time fee and no recurrent monthly billing).
With ad tracking software, you can monitor the progress of your campaigns, be it campaigns you are doing online or offline. If you have decided to jump into affiliate marketing and want to start promoting several affiliate accounts, this tool can be very good to have.
In life every decision you make should be based on well grounded in facts. This cannot be more emphasized and true when it comes to making decisions in your affiliate business. By using an ad tracker, you’ll have the ability to generate traffic reports for your individual affiliate sales pages.
Armed with the proper and accurate knowledge and an ad tracking software program, you’ll have no problems succeeding in the fun and lucrative world of affiliate marketing. It can be challenging to get started with an affiliate marketing program- but once you start seeing the money come in you’ll wonder why you didn’t start sooner!
Caffeinated Content – Members-Only Content for WordPress
There is absolutely no secret about the fact that there’s a LOT of money to be made in affiliate marketing. The only caveat to this is that, the only ones who will make that money are those who are serious about the affiliate marketing business and are willing to work hard for it. The biggest part of succeeding with an affiliate program always depends on your perseverance and determination.
Even the affiliate programs with the best offer and commission won’t help you prosper and achieve your financial dreams. If you don’t treat you affiliate business as the business that it is, you’ll end up with a hobby at best and with a heap of wasted time and a lot of frustration at worse.
Nothing will happen with the banners and links you place on your website. They’ll actually end as decorations on the site’s pages unless you give your visitors a good enough reason for them to click on the link (or banner) and proceed to the affiliate program you are promoting and buy that program or service.
Affiliate marketing is not difficult. It can really be made easy if you have planned your campaign well and have taken the right steps towards its success. There is no doubt that picking the right product to promote and designing the layout of your website is key. And so is having an ad tracker.
An ad tracker is a software program that will allow monitoring and tracking each individual click that a visitor makes through your affiliate link. What’s even more valuable to you is that with ad tracker software you will know not only how many times your affiliate link has been clicked on but also where the link came from. In other words, you’ll be able to determine which of your links is bringing you the most clicks! This can help you focus your marketing efforts on that area of your advertising that is bringing you the most clicks. Because the more click through you get, the more money you stand to make. Make sense?
You can either use a service provider (which will most likely incur a recurrent monthly billing) or you can right-out purchase the ad tracking software (for a one-time fee and no recurrent monthly billing).
With ad tracking software, you can monitor the progress of your campaigns, be it campaigns you are doing online or offline. If you have decided to jump into affiliate marketing and want to start promoting several affiliate accounts, this tool can be very good to have.
In life every decision you make should be based on well grounded in facts. This cannot be more emphasized and true when it comes to making decisions in your affiliate business. By using an ad tracker, you’ll have the ability to generate traffic reports for your individual affiliate sales pages.
Armed with the proper and accurate knowledge and an ad tracking software program, you’ll have no problems succeeding in the fun and lucrative world of affiliate marketing. It can be challenging to get started with an affiliate marketing program- but once you start seeing the money come in you’ll wonder why you didn’t start sooner!
Caffeinated Content – Members-Only Content for WordPress
Jag Foo asked:
Conversion tracking is extremely valuable when creating a profitable PPC campaign. However, there aren’t many Internet marketers that truly know how to properly set up conversion tracking.
When creating a PPC campaign with Google AdWords, the conversion tracking is part of campaign management. First you need to create an action such as a sale, purchase, newsletter, or lead. Next, copy the code which is created by AdWords, and paste it into the page where completed conversions are located, such as a thank you page.
Google AdWords tracking then determines the amount of hits your website receives from AdWords ads in tracking successful PPC conversions. AdWords then calculates the cost-per-conversion of all of your PPC ads.
In search marketing, users have two conversion tracking options, “Conversion Only”, and “Full Analytics.” “Conversion Only” shows users the statistics of the cost-per-conversions, whereas “Full Analytics” shows users more detailed information.
Set up of either option can be done through the administration section, selecting the option, choosing “the revenue value setting”, then activating the account.
Using this information helps you to understand the cost of Google AdWords tracking using PPC conversion to generate sales. This can be calculated by using free conversion tracking tools, and matching up the number of conversions with the cost of each campaign for a certain period of time.
If you are not taking advantage of the free tools within your AdWords account and tracking the results of your PPC campaign, you are likely leaving money on the table or spending more than you need on non-converting keywords.
The goal, of course, as with any advertising method, is to generate sales or leads at the lowest cost per acquisition. You won’t know if you are succeeding or failing at that goal if you are not tracking properly.
Caffeinated Content
Conversion tracking is extremely valuable when creating a profitable PPC campaign. However, there aren’t many Internet marketers that truly know how to properly set up conversion tracking.
When creating a PPC campaign with Google AdWords, the conversion tracking is part of campaign management. First you need to create an action such as a sale, purchase, newsletter, or lead. Next, copy the code which is created by AdWords, and paste it into the page where completed conversions are located, such as a thank you page.
Google AdWords tracking then determines the amount of hits your website receives from AdWords ads in tracking successful PPC conversions. AdWords then calculates the cost-per-conversion of all of your PPC ads.
In search marketing, users have two conversion tracking options, “Conversion Only”, and “Full Analytics.” “Conversion Only” shows users the statistics of the cost-per-conversions, whereas “Full Analytics” shows users more detailed information.
Set up of either option can be done through the administration section, selecting the option, choosing “the revenue value setting”, then activating the account.
Using this information helps you to understand the cost of Google AdWords tracking using PPC conversion to generate sales. This can be calculated by using free conversion tracking tools, and matching up the number of conversions with the cost of each campaign for a certain period of time.
If you are not taking advantage of the free tools within your AdWords account and tracking the results of your PPC campaign, you are likely leaving money on the table or spending more than you need on non-converting keywords.
The goal, of course, as with any advertising method, is to generate sales or leads at the lowest cost per acquisition. You won’t know if you are succeeding or failing at that goal if you are not tracking properly.
Caffeinated Content
Garland Coulson asked:
Lately, I have been happily attracting leads for my Internet marketing products and services from a wide range of sources including search engine advertising, online classified ads and even an eBay campaign. But am I spending too much? What is a lead worth anyway?
I figured I had better find out! Otherwise I could be spending more money than a lead is actually worth to me.
Here is the process I went through to determine how much I should pay for a lead..
1. Defining what a lead is for you.
There are different definitions of leads in different industries. For myself, I defined a lead as someone who actually visited my web site and signed up for either a free e-book or my newsletter. This way, I know they are interested in the kind of help I offer. They have seen MY web site and they have freely given me their e-mail address to stay in touch.
If you are buying lead lists from someone, the value is much less because the people haven’t heard of you, they have just opted in to someone else’s list.
2. Tracking your leads.
It is critical that you are tracking your advertising to see how much of it is resulting in leads and sales. I dump 95% of all Internet advertising I try after the first month because my tracking tells me it doesn’t work!
Without the ad tracking, I would never know which campaigns were working and I would be wasting 95% of my marketing dollars.
The ad tracking service I use is called 1ShoppingCart. They offer unlimited ad tracking and auto responders.
3. How many leads does it take to generate a customer?
Not everyone who signs up for a free e-book or a newsletter becomes a customer. If only 1 in 100 of your signups become customers, you need to take this into account when you are valuing your lead. In my case, I feel 1 in 25 signups become a customer at some level.
4. What is each customer worth?
How much does your average customer spend with you? At first, I found this difficult to calculate because my customers range from a $9 e-book to $1,000s of dollars each year in coaching. In addition, I receive passive and residual income from my customers which comes from their use of products and services I recommend. But then I looked at my accounting program and simply took my total income for the year and divided it by the number of clients. This showed me that my average client spent $259 in 2004.
5. Calculating the value of your leads.
Here is the formula to calculate the value of your leads:
Value per lead = value per customer ÷ number of leads needed to generate 1 customer.
In my case, my accounting program for 2004 showed an average expenditure per customer of $259. In my own case, I believe that 1 out of every 25 signups will result in a sale.
Value per lead = $259 ÷ $25 = $10.36
In my case, each lead I generate should bring me $10.36 in sales.
5. What about profitability?
If I spend $10 to generate $10 in sales, I don’t make any profit and I haven’t covered my costs of operating.
If I assume that I currently make $5 profit on a $10 sale, I might want to set a target of paying a maximum per lead of $2. This way, on a $10 sale, my total cost including the cost of the lead plus the cost of the product is $7, leaving me a $3 profit.
In my case, my actual costs in 2004 were only 37% of my sales, so I could afford to pay even more, but the $2 target seems a good one for me to work with. Fortunately, it is easy for me to generate all the leads I need for less than $2 each through the various types of advertising available.
Caffeinated Content – Members-Only Content for WordPress
Lately, I have been happily attracting leads for my Internet marketing products and services from a wide range of sources including search engine advertising, online classified ads and even an eBay campaign. But am I spending too much? What is a lead worth anyway?
I figured I had better find out! Otherwise I could be spending more money than a lead is actually worth to me.
Here is the process I went through to determine how much I should pay for a lead..
1. Defining what a lead is for you.
There are different definitions of leads in different industries. For myself, I defined a lead as someone who actually visited my web site and signed up for either a free e-book or my newsletter. This way, I know they are interested in the kind of help I offer. They have seen MY web site and they have freely given me their e-mail address to stay in touch.
If you are buying lead lists from someone, the value is much less because the people haven’t heard of you, they have just opted in to someone else’s list.
2. Tracking your leads.
It is critical that you are tracking your advertising to see how much of it is resulting in leads and sales. I dump 95% of all Internet advertising I try after the first month because my tracking tells me it doesn’t work!
Without the ad tracking, I would never know which campaigns were working and I would be wasting 95% of my marketing dollars.
The ad tracking service I use is called 1ShoppingCart. They offer unlimited ad tracking and auto responders.
3. How many leads does it take to generate a customer?
Not everyone who signs up for a free e-book or a newsletter becomes a customer. If only 1 in 100 of your signups become customers, you need to take this into account when you are valuing your lead. In my case, I feel 1 in 25 signups become a customer at some level.
4. What is each customer worth?
How much does your average customer spend with you? At first, I found this difficult to calculate because my customers range from a $9 e-book to $1,000s of dollars each year in coaching. In addition, I receive passive and residual income from my customers which comes from their use of products and services I recommend. But then I looked at my accounting program and simply took my total income for the year and divided it by the number of clients. This showed me that my average client spent $259 in 2004.
5. Calculating the value of your leads.
Here is the formula to calculate the value of your leads:
Value per lead = value per customer ÷ number of leads needed to generate 1 customer.
In my case, my accounting program for 2004 showed an average expenditure per customer of $259. In my own case, I believe that 1 out of every 25 signups will result in a sale.
Value per lead = $259 ÷ $25 = $10.36
In my case, each lead I generate should bring me $10.36 in sales.
5. What about profitability?
If I spend $10 to generate $10 in sales, I don’t make any profit and I haven’t covered my costs of operating.
If I assume that I currently make $5 profit on a $10 sale, I might want to set a target of paying a maximum per lead of $2. This way, on a $10 sale, my total cost including the cost of the lead plus the cost of the product is $7, leaving me a $3 profit.
In my case, my actual costs in 2004 were only 37% of my sales, so I could afford to pay even more, but the $2 target seems a good one for me to work with. Fortunately, it is easy for me to generate all the leads I need for less than $2 each through the various types of advertising available.
Caffeinated Content – Members-Only Content for WordPress