December 31, 2010 | 
Author 
Stephen J Carter asked:
When it occurs to you that ad tracking is the next step in your evolution as a pay per click marketer, it is time to pat yourself on the back. You are about to begin a journey that has been traveled by all the super affiliates who use PPC advertising. In fact, for a great many of them, tracking is the sole reason they are now able to call themselves super affiliates.
More often than not, the thought of performing ad tracking is intimidating to affiliates. After all, instead of simply creating your ads you must now ensure that there is some way to track every click as a prospect travels from advert to landing page to sales page to (finally) the Thank You page shown at the conclusion of a sale.
This can only be done by adding a tracking ID of some sort to the URLs followed by the prospect as they advance through your campaign path. The often suggested course of action is to add a unique tracking ID to every keyword used to drive your adverts. This is not difficult in principle, but the devil is in the implementation and the post-sale analysis.
If your campaigns contain hundreds of keywords, or even thousands, the prospect of creating unique tracking URLs for your campaigns can be daunting. Then there is the task of analyzing the results when you retrieve your commission reports from the affiliate networks. Obviously you need software to do as much of this for you as is possible. But which software?
Recently I was introduced to an implementation of ad tracking that I consider to be rather ingenious. I say that because I am a software developer myself and the process used to perform the tracking conversions in this case is one that would probably not have occurred to me had I set out to create my own ad tracking software.
I think the reasoning behind the rather unique ad tracking, implemented by Jeremy Palmer’s Optimize My Site software, has its roots in the fact that Jeremy is not primarily a software developer. Rather he is a serious pay per click marketer who spends hundreds of thousands of dollars every year on his campaigns.
When Jeremy decided to build his own ad tracking system it wasn’t because he wanted to sell the software. It was because he needed to figure out how to identify the components of his own campaigns that were working (and making him money) and those that were not resulting in any sales and were just draining his bank account with the advertising fees.
In other words his motivation was one of absolute necessity as an affiliate. He had to come up with a solution that not only worked, but did so effectively. He now uses the software to save himself hundreds of thousands of dollars every year by accurately identifying which keywords and ads are consistently resulting in sales.
Jeremy eventually released his software as an inexpensive commercial application known as Optimize My Site.
ad tracking
When it occurs to you that ad tracking is the next step in your evolution as a pay per click marketer, it is time to pat yourself on the back. You are about to begin a journey that has been traveled by all the super affiliates who use PPC advertising. In fact, for a great many of them, tracking is the sole reason they are now able to call themselves super affiliates.
More often than not, the thought of performing ad tracking is intimidating to affiliates. After all, instead of simply creating your ads you must now ensure that there is some way to track every click as a prospect travels from advert to landing page to sales page to (finally) the Thank You page shown at the conclusion of a sale.
This can only be done by adding a tracking ID of some sort to the URLs followed by the prospect as they advance through your campaign path. The often suggested course of action is to add a unique tracking ID to every keyword used to drive your adverts. This is not difficult in principle, but the devil is in the implementation and the post-sale analysis.
If your campaigns contain hundreds of keywords, or even thousands, the prospect of creating unique tracking URLs for your campaigns can be daunting. Then there is the task of analyzing the results when you retrieve your commission reports from the affiliate networks. Obviously you need software to do as much of this for you as is possible. But which software?
Recently I was introduced to an implementation of ad tracking that I consider to be rather ingenious. I say that because I am a software developer myself and the process used to perform the tracking conversions in this case is one that would probably not have occurred to me had I set out to create my own ad tracking software.
I think the reasoning behind the rather unique ad tracking, implemented by Jeremy Palmer’s Optimize My Site software, has its roots in the fact that Jeremy is not primarily a software developer. Rather he is a serious pay per click marketer who spends hundreds of thousands of dollars every year on his campaigns.
When Jeremy decided to build his own ad tracking system it wasn’t because he wanted to sell the software. It was because he needed to figure out how to identify the components of his own campaigns that were working (and making him money) and those that were not resulting in any sales and were just draining his bank account with the advertising fees.
In other words his motivation was one of absolute necessity as an affiliate. He had to come up with a solution that not only worked, but did so effectively. He now uses the software to save himself hundreds of thousands of dollars every year by accurately identifying which keywords and ads are consistently resulting in sales.
Jeremy eventually released his software as an inexpensive commercial application known as Optimize My Site.
ad tracking
Pam Jenkins asked:
There is a lot of money in affiliate marketing. However, this is true only for those who are seriously and zealously working on their affiliate program. A large part of affiliate success depends on determination and perseverance.
Even the best affiliate program will not prosper if the affiliate marketer does not build their business on a solid foundation. Extra diligence is required when you engage in affiliate marketing using ads. Nothing happens if the links or banners you place online just decorate a web page. The affiliate must convince the visitor to click on it and proceed to the program site to buy the products. No click-through means no income for an affiliate marketer.
You can generate a full-time income as an affiliate marketer. You can do it at home, and yes, even while you sleep. Does this sound too easy?
It can be this easy if you have planned your affiliate campaign well and have taken all the steps towards success carefully and diligently. Steps such as choosing an excellent product, designing a content rich website with banners and product reviews, writing copy for advertising in newsletters and emails to your opt-in subscribers, publishing articles that highlight the benefits your product provides, and placing PPC advertising.
The key to making all these promotional techniques produce the results you desire is an advertising tracking tool. Experienced and successful affiliate marketers know that ad tracking is essential to a successful affiliate marketing campaign.
What precisely is an ad tracker? It is a software program that allows you to trace and take note of every click-through made by visitors to your program’s sale site via your referral link. Best of all you know exactly where you placed the link that produced the click through. You can
purchase the ad tracking software or use a service provider.
With an ad tracker, you can monitor the progress of your marketing campaigns, even offline advertising. This tool is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, ezines, forums, several web sites, surveys and various ad service providers.
Of course, after investing your time, you want to make sure you are getting paid for your effort. Likewise, you want to make sure every dollar you invest in your advertising campaign is wisely spent. With the help of the ad tracker, you will know accurately how many and which of your links were clicked on. It will also act as an email ad tracker. How many of those who opened your email clicked through to the program site? Which of your banner ads brought the most leads and sales? All this data will allow you to do a marketing analysis of each affiliate program and advertising medium you are using. You will easily determine which of your marketing strategies are most effective and beneficial for each product or service you are promoting.
Every decision you make must be well grounded in facts. Using an ad tracker, you will be able to generate a website traffic report for your affiliate program sales page. Armed with this wealth of information you will be able to test and tweak your promotions to reach maximum profitability with confidence.
If you are serious about affiliate marketing, remember that your success depends on the response of those viewing your promotions. Find the advertising techniques that produce the desired customer response. Test everything. Get an ad tracker and begin making informed decisions about your promotional budget. Now you are on the track to success!
Create a video blog…instantly.
There is a lot of money in affiliate marketing. However, this is true only for those who are seriously and zealously working on their affiliate program. A large part of affiliate success depends on determination and perseverance.
Even the best affiliate program will not prosper if the affiliate marketer does not build their business on a solid foundation. Extra diligence is required when you engage in affiliate marketing using ads. Nothing happens if the links or banners you place online just decorate a web page. The affiliate must convince the visitor to click on it and proceed to the program site to buy the products. No click-through means no income for an affiliate marketer.
You can generate a full-time income as an affiliate marketer. You can do it at home, and yes, even while you sleep. Does this sound too easy?
It can be this easy if you have planned your affiliate campaign well and have taken all the steps towards success carefully and diligently. Steps such as choosing an excellent product, designing a content rich website with banners and product reviews, writing copy for advertising in newsletters and emails to your opt-in subscribers, publishing articles that highlight the benefits your product provides, and placing PPC advertising.
The key to making all these promotional techniques produce the results you desire is an advertising tracking tool. Experienced and successful affiliate marketers know that ad tracking is essential to a successful affiliate marketing campaign.
What precisely is an ad tracker? It is a software program that allows you to trace and take note of every click-through made by visitors to your program’s sale site via your referral link. Best of all you know exactly where you placed the link that produced the click through. You can
purchase the ad tracking software or use a service provider.
With an ad tracker, you can monitor the progress of your marketing campaigns, even offline advertising. This tool is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, ezines, forums, several web sites, surveys and various ad service providers.
Of course, after investing your time, you want to make sure you are getting paid for your effort. Likewise, you want to make sure every dollar you invest in your advertising campaign is wisely spent. With the help of the ad tracker, you will know accurately how many and which of your links were clicked on. It will also act as an email ad tracker. How many of those who opened your email clicked through to the program site? Which of your banner ads brought the most leads and sales? All this data will allow you to do a marketing analysis of each affiliate program and advertising medium you are using. You will easily determine which of your marketing strategies are most effective and beneficial for each product or service you are promoting.
Every decision you make must be well grounded in facts. Using an ad tracker, you will be able to generate a website traffic report for your affiliate program sales page. Armed with this wealth of information you will be able to test and tweak your promotions to reach maximum profitability with confidence.
If you are serious about affiliate marketing, remember that your success depends on the response of those viewing your promotions. Find the advertising techniques that produce the desired customer response. Test everything. Get an ad tracker and begin making informed decisions about your promotional budget. Now you are on the track to success!
Create a video blog…instantly.
Posted in Ad Tracking | 
Tags: Affiliate Marketers, Best Affiliate Program, Referral Link | 
No Comments »
Ray L Perry asked:
Of all the pay-per-click advertising methods online, Google AdWords is considered to be the most well known. One reason for this is the good business reputation Google has earned itself and the fact that users tend to make a substantial profit off of their advertising investment with Google. Google is the search engine of choice for many people, including a large number of professional businesspeople. They often turn to Google when doing research on investments they are considering. This makes it a good marketing tactic and a wise investment for your company.
Part of why Google AdWords is so popular is its great flexibility. Your marketing campaign can focus on very specific target groups. For instance, you can choose what languages your ads are shown in, the time of day they appear most frequently, and the geographic region in which they are displayed. These details can all be adjusted as you see fit. Keyword support and ad tracking software are also offered as well as regular reports that are easy to read.
Regardless of what your marketing budget is, you can make Google AdWords a part of your plan. You can start using Google AdWords for just $10. This pay-per-click system only charges you if someone clicks on a link to your site; that means that you don’t have to pay for people who see your ad but choose not to respond to it.
B2B businesses should seriously consider this powerful tool that is available to them. Since Google is arguably the most powerful research tool on the Internet, using it as part of your marketing plan is a wise choice. Whether you want to market your goods internationally or just in your local area, this pay-per-click program will work for you. You will even receive reports that help you ensure that your marketing investment with Google AdWords is bringing in good returns.
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Of all the pay-per-click advertising methods online, Google AdWords is considered to be the most well known. One reason for this is the good business reputation Google has earned itself and the fact that users tend to make a substantial profit off of their advertising investment with Google. Google is the search engine of choice for many people, including a large number of professional businesspeople. They often turn to Google when doing research on investments they are considering. This makes it a good marketing tactic and a wise investment for your company.
Part of why Google AdWords is so popular is its great flexibility. Your marketing campaign can focus on very specific target groups. For instance, you can choose what languages your ads are shown in, the time of day they appear most frequently, and the geographic region in which they are displayed. These details can all be adjusted as you see fit. Keyword support and ad tracking software are also offered as well as regular reports that are easy to read.
Regardless of what your marketing budget is, you can make Google AdWords a part of your plan. You can start using Google AdWords for just $10. This pay-per-click system only charges you if someone clicks on a link to your site; that means that you don’t have to pay for people who see your ad but choose not to respond to it.
B2B businesses should seriously consider this powerful tool that is available to them. Since Google is arguably the most powerful research tool on the Internet, using it as part of your marketing plan is a wise choice. Whether you want to market your goods internationally or just in your local area, this pay-per-click program will work for you. You will even receive reports that help you ensure that your marketing investment with Google AdWords is bringing in good returns.
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Posted in Ad Tracking | Tags: Businesspeople, Marketing Budget, Pay Per Click Advertising | No Comments »
Christopher Ruane asked:
Ad Tracking Helps Drive Sales On Or Off The Web
Regardless of whether your business is a brick and mortar retail shop, a mail order business, an e-commerce site, or any other type of business,measuring consumer response to your advertising helps you to get a better return. You can not invest money and blindly hope some one will see the message.
A) Advertising in printed media
One thing you should make a habit of is to ask new customers where they heard about your business. This way you can target your efforts and drop the areas that bring little or no prospects.
If one of your ads continues to drive sales, then it’s worthwhile to keep it running; ads which don’t produce sales should be dropped, plain and simple.You can code each printed ad with its own unique reference so this can be seen. This reference can also be adapted to identify where you have an online advert or offline advertising piece.
B) Which Ads have bombed or worked?
Ad tracking is useful for finding which print media are the most effective in terms of driving sales, but also which of your advertisements are performing the best. When you try out a new ad, track it carefully to see if it produces more sales or less and decide whether to drop the ad or continue to run it.
C) Change only one element with each test.
When you’re making changes in your advertisements, change only one part of the ad each time it is run. For instance, if one of your products has changed ad headline, don’t change anything else about the ad – this allows you to find out if the new ad is better or worse.
When you’re advertising online, ad tracking is a much easier process. There are programs and services available which refine the process. You can have two index pages with a slight difference, send Google AdWords traffic to both and see the response.
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Ad Tracking Helps Drive Sales On Or Off The Web
Regardless of whether your business is a brick and mortar retail shop, a mail order business, an e-commerce site, or any other type of business,measuring consumer response to your advertising helps you to get a better return. You can not invest money and blindly hope some one will see the message.
A) Advertising in printed media
One thing you should make a habit of is to ask new customers where they heard about your business. This way you can target your efforts and drop the areas that bring little or no prospects.
If one of your ads continues to drive sales, then it’s worthwhile to keep it running; ads which don’t produce sales should be dropped, plain and simple.You can code each printed ad with its own unique reference so this can be seen. This reference can also be adapted to identify where you have an online advert or offline advertising piece.
B) Which Ads have bombed or worked?
Ad tracking is useful for finding which print media are the most effective in terms of driving sales, but also which of your advertisements are performing the best. When you try out a new ad, track it carefully to see if it produces more sales or less and decide whether to drop the ad or continue to run it.
C) Change only one element with each test.
When you’re making changes in your advertisements, change only one part of the ad each time it is run. For instance, if one of your products has changed ad headline, don’t change anything else about the ad – this allows you to find out if the new ad is better or worse.
When you’re advertising online, ad tracking is a much easier process. There are programs and services available which refine the process. You can have two index pages with a slight difference, send Google AdWords traffic to both and see the response.
Caffeinated Content – Members-Only Content for WordPress
Jamie Lovering asked:
One main benefit Trafficwave has over some other reputable autoresponder companies like Getresponse or AWeber is that you can have an unlimited amount of subscribers in an unlimited amount of campaigns for no extra fee. You pay the one set fee no matter how many subscribers you have. Most other companies will charge you more money as you get more subscribers.
Trafficwave offers a fully functional 30 day free trial for new users to see if it is for them. After the 30 day trial the user will be charged $17.95 per month no matter how much you use it.
While most autoresponder services allow you to track your emai click thru rates, Trafficwave actually goes one step further giving the user the ability to track all their click thru rates everywhere online. Users can also set up an unlimited amount of ad tracking campaigns giving it a big advantage over most other autoresponder services.
Another big plus for Trafficwave is for the user to be able to build a substantial residual income. Trafficwave has an affiliate plan paying down 10 levels deep where most other autoresponder affiliate programs will pay you down two levels. This allows users who wish to recommend their services to be able to turn those recommendations into a substantial cash flow.
The control panel for Trafficwave is fairly straight forward with training articles on each page in case you get lost. With an online forum and a quick customer support team you can normally sort out any issues within 24 hours.
One thing lacking with Trafficwave is some sort of spam filter that you can run your emails through so that you can make sure that they are received in your subscribers inbox and not the spam file. While Trafficwave gives you the ability to send your emails in either HTML or text it does not have as easy to use newsletter set up as say Getresponse.
In price and functionality Trafficwave is very comparable to the other big autoresponder companies but add in its ad tracking features, set price and the ability to earn a very substantial income when referring others I would say that it stands head and shoulders over its competitors.
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One main benefit Trafficwave has over some other reputable autoresponder companies like Getresponse or AWeber is that you can have an unlimited amount of subscribers in an unlimited amount of campaigns for no extra fee. You pay the one set fee no matter how many subscribers you have. Most other companies will charge you more money as you get more subscribers.
Trafficwave offers a fully functional 30 day free trial for new users to see if it is for them. After the 30 day trial the user will be charged $17.95 per month no matter how much you use it.
While most autoresponder services allow you to track your emai click thru rates, Trafficwave actually goes one step further giving the user the ability to track all their click thru rates everywhere online. Users can also set up an unlimited amount of ad tracking campaigns giving it a big advantage over most other autoresponder services.
Another big plus for Trafficwave is for the user to be able to build a substantial residual income. Trafficwave has an affiliate plan paying down 10 levels deep where most other autoresponder affiliate programs will pay you down two levels. This allows users who wish to recommend their services to be able to turn those recommendations into a substantial cash flow.
The control panel for Trafficwave is fairly straight forward with training articles on each page in case you get lost. With an online forum and a quick customer support team you can normally sort out any issues within 24 hours.
One thing lacking with Trafficwave is some sort of spam filter that you can run your emails through so that you can make sure that they are received in your subscribers inbox and not the spam file. While Trafficwave gives you the ability to send your emails in either HTML or text it does not have as easy to use newsletter set up as say Getresponse.
In price and functionality Trafficwave is very comparable to the other big autoresponder companies but add in its ad tracking features, set price and the ability to earn a very substantial income when referring others I would say that it stands head and shoulders over its competitors.
Caffeinated Content